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Here’s an example of why newspapers are losing readership…这里的一个例子,为什么报纸正在失去读者群…

Tuesday, January 9th, 2007 周二, 2007年1月9日

Helena Oliviero,赫勒拿oliviero , Atlanta Journal Constitution亚特兰大日报宪法 , is writing a story about getting married on July 7, 2007. ,是写故事准备结婚对2007年7月7日。 Is this really newsworthy?这是真正有新闻价值吗? I can’t believe one of the largest newspapers in the country has assigned a reporter to cover this.我不能相信,其中一个最大的报纸,在该国已指派了记者采访。

It appears Helena gets the sense that July 7, 2007 (7/7/7) is shaping up as a wildly popular, in-demand day to get married.看来赫勒拿得到的意思是2007年7月7日( 7/7/7 ) ,是塑造了一个广受欢迎的,在供求一天结婚。 Really, who would have known!!!真的,他们都知道!

According to Helena, many hotels, florists and photographers in Atlanta are already booked on this day, while normally July (due to the hot days in Atlanta) is not a very popular time to get married.据赫勒拿岛,很多酒店,花店和摄影师在亚特兰大已经被预定在这一天,而通常7月(因炎热天在亚特兰大) ,是不是一个很受欢迎的时候要结婚。 Just asking, but are the hotels, florists and photographers booked only for weddings or are there other events and/or occasions to consider?只是要求,但该酒店,花店和摄影师预约只为婚丧嫁娶,还是有其他的事件和/或场合考虑?

Anyway, Helena is interested in talking to wedding trend watchers ( I didn’t realize this was an actual job) about what they are noticing with the demand for 7/7/7, as well as numerologists about why “7″ is so lucky in the first place.无论如何,赫勒拿交谈很有兴趣的婚礼趋势观察家(我没有意识到这是一个实际的职务)对他们所看见的需求相结合,为7/7/7 ,以及numerologists为何" 7 "就是这么幸运摆在首位。

Sorry, but she only wants Atlanta or Georgia connections for this story.抱歉,但她只想要亚特兰大或格鲁吉亚连接,为这个故事。 If you do fit the bill Helena can be reached at holiviero (at) ajc.com.如果你这样做符合条例草案赫勒拿岛,可达成holiviero ( AT )的ajc.com 。

I guess next year we can expect a similar story on 8/8/08.我估计明年我们可以预期,类似的故事就8/8/08 。

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Media Moves 12/1/06媒体的动作12/1/06

Friday, December 1st, 2006 周五, 2006年12月1日

PORTFOLIO 组合
Laura Rich is set to become the Web site assistant managing editor for Conde Nast Portfolio, a business magazine slated for launch in April 2007.劳拉丰富势将成为该网站总经理助理主编康德纳斯特组合,商业杂志预定发射在2007年4月。 Rich, whose appointment is effective Dec. 1, joins the title from Inc. and Fast Company, where she was the Web site editorial director.丰富的,其任命是有效的12月1日,加入标题,由公司和快餐公司,在那里她被该网站编辑部主任。 Portfolio is helmed by editor in chief Joanne Lipman and will offer in-depth examinations of the trends and people shaping the modern business environment.组合带领由总编辑乔安娜李普曼,并会提供在深入考试的趋势和人民塑造现代商业环境。

SMARTMONEY 拥有SmartMoney
Bob Rose recently announced that he will step down as the assistant managing editor for business at the Philadelphia Inquirer at the end of the month to become the executive editor at鲍勃玫瑰近日宣布,他将下台,作为总经理助理编辑业务在费城问询报,在本月底之前要成为执行总编辑 SmartMoney拥有SmartMoney magazine.杂志。 He has been with the Inquirer since May 2004 and wrote for The Wall Street Journal as a reporter and columnist for 19 years prior to that.他一直在与问讯,自2004年5月,并亲笔题写为华尔街日报记者及专栏作家,为19年前的这一点。 SmartMoney was established in 1992 and is written for professionals in need of personal finance guidance and information.拥有SmartMoney成立于1992年,是写给专业人士,在有需要的个人理财指导和信息。

MONEY MAGAZINE 钱杂志
Jennifer Merritt, 212-522-5095, is the new special projects editor at珍妮佛梅里, 212-522-5095 ,就是一个新的特别项目编辑 Money magazine.杂志。 She most recently served as the business editor of the The Florida Times-Union.她最近担任业务编者的佛罗里达州时代联合报。 She replaces Tara Kalwarski, 212-210-0484, who is now the data editor at FinancialWeek.她将取代塔拉kalwarski , 212-210-0484 ,现在是数据编辑financialweek 。 Merritt also previously served as a business writer at The Boston Globe, the Sarasota (Fla.) Herald-Tribune, the Boston Business Journal and as a metro reporter at The Palm Beach Post in West Palm Beach, Fla. She has also written for BusinessWeek.梅里还曾任作为一个商业作家在波士顿环球报,萨拉索塔(佛罗里达州) ,先驱论坛报,波士顿商业杂志,并作为地铁记者在棕榈滩后,在西棕榈滩,佛罗里达州,她还写商业周刊。

HARTFORD COURANT 哈特福德
The Hartford Courant哈特福德 has promoted Dan Haar, 860-241-6536, to business editor.促进了丹哈尔, 860-241-6536 ,以商业编辑器。 He succeeds George P. Gombossy, who exited from the post earlier this month to write an investigative column for the newspaper.他接替乔治页gombossy ,他们退出后的本月初写一个调查专栏为报纸。 Haar previously served as the assistant business editor.哈尔此前担任助理商务主编。 He joined the paper in 1981 as a photographer.他加入了本文在1981年作为一个摄影家。 The Hartford Courant is a daily, general-interest broadsheet newspaper written for the general public in the Hartford, CT area.哈特福德是一个日报,一般兴趣宽幅报纸写为一般公众在哈特福德,电脑断层区。

MIAMI HERALD 迈阿密先驱报
The Business Monday section of the商界周一节的 Miami Herald迈阿密先驱报 has added a new column written by Gregg Fields.增加了新栏目撰写的格雷格领域的合作。 Money Talks covers various aspects of business culture, from etiquette to corporate spending.钱会谈涵盖了各个方面的企业文化,从礼仪,以企业支出。 The addition of the column is one of several additions and changes being made to Business Monday by new editor Nancy Dahlberg, 305-376-3599.增补的栏是一个数加建及正在发生变化,以商业周一由新编辑南希dahlberg , 305-376-3599 。 Fields was a senior business writer for the Miami Herald before leaving the paper in August 2006 to direct the business journalism master’s degree program at Florida International University.领域是一个高级商业作家为迈阿密先驱报临走的文件在2006年8月,以直接的商业新闻硕士课程在佛罗里达国际大学。 He initially joined the paper in 1987, and covered banking and economics during his time as a business writer.他最初加入该文件于1987年,涵盖银行和经济学他在任期间,作为一个商业作家。

JIM CRAMER’S REAL MONEY 吉姆克拉的真钱
Jim Cramer has announced that he will no longer broadcast his syndicated radio show, Jim Cramer’s Real Money, as of Dec. 1.吉姆克拉莫尔已经宣布,他将不再播出他的集团式广播节目,吉姆克拉的真钱,截至12月1日。 Cramer, one of the co-founders of克莱姆,其中的共同创办人 TheStreet.com thestreet.com , will instead shift his focus to creating multimedia programming for the Web site. ,反而会转移他的重点,以创建多媒体节目,为网站。 Cramer also serves as the host of the financial show Mad Money with Jim Cramer, which airs on cable channel CNBC.克莱姆也担任主持人的财政查看疯狂的金钱与Jim克莱姆,架子上有线电视频道CNBC的。 Jim Cramer’s Real Money was broadcast by CBS Radio and featured market news, analysis and investing advice.吉姆克莱姆的实际货币播出CBS电台,并精选市场新闻,分析和投资咨询。

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Media Moves媒体动作

Tuesday, November 7th, 2006 周二, 2006年11月7日

FORBES.COM forbes.com
Investigative journalist Gary Weiss has started writing the Muckraker column for调查记者加里韦斯已开始撰写muckraker专栏 Forbes.com forbes.com . The column, which debuted Oct. 17, covers international business and Wall Street.该栏目,推出了10月17日,包括国际商业和华尔街。 Weiss was a senior writer for魏斯是一位资深作家 BusinessWeek商业周刊 from 1986 to July 2004.从1986年至2004年7月。 He has also worked for他亦曾为 Barron’s巴隆的 , The Hartford (Conn.) Courant哈特福德(康涅狄格州) courant and news services in Washington.和新闻服务在华盛顿举行。 He is the author of他的作者 Wall Street Versus America华尔街银两美国 and Born to Steal出生窃取 , which uncovered Wall Street’s connection to the Mafia. ,其中破获华尔街上的连接黑手党。

FORTUNE 财富
Katie Benner, 212-522-2026, recently announced that she left凯蒂贝大伟, 212-522-2026 ,最近宣布,她离开 TheStreet.com thestreet.com to become a personal finance reporter at要成为个人财务记者在 Fortune财富 magazine.杂志。 She has also written for她还写 CNNMoney.com cnnmoney.com and spent four years in Beijing writing for the花了四年在北京以书面形式为 South China Morning Post南华早报 , Beijing Review北京审查 , The Economist Group经济学人集团 and Xinhau Financial Network xinhau金融网络 . Fortune focuses on management and competition in companies, high-profile business executives, technology and Wall Street.财富侧重于管理和竞争在公司,高知名度的商业行政人员,技术和华尔街。

INVESTOR’S BUSINESS DAILY 投资者商业日报
Brian Womack, 619-448-6325, recently joined布赖恩沃马克, 619-448-6325 ,最近加入 Investor’s Business Daily投资者商业日报 in Los Angeles as its New America Reporter focusing on up-and-coming businesses.在洛杉矶,因为它的新美国记者侧重于行动和未来的业务。 Womack was previously a business reporter and technology columnist for the沃马克以前一个商业记者和技术专栏作家为 Orange County Business Journal奥兰治县商务日报 . Investor’s Business Daily is a national daily business newspaper aimed at senior executives, professionals and entrepreneurs, as well as individual and professional investors.投资者商业日报是一个国家的日常事务,报纸,目的是高级行政人员,专业人士及企业家,以及个人和专业投资者。 The newspaper provides new management and investment ideas and stock data such as industry group rankings, relative strength, earnings per share ranking, volume percentage change and accumulation distribution.报纸提供了新的管理和投资理念和股票数据,如工业集团排名相对强势,每股收益排名,体积百分比变化和积累分配。

WALL STREET JOUNRAL RADIO 华尔街jounral电台
Ray Hoffman will be the new afternoon drive business news anchor for射线霍夫曼将是新下午驱动商业新闻主播 Wall Street Journal Radio华尔街日报电台 beginning Nov. 1.开始, 11月1日。 He previously served as the host of the BusinessWeek Business Report radio show.他此前担任主持人,商业周刊商业报道的广播节目。 No replacement has been named.没有替换已被任命。 He also worked as an assignment editor for BusinessWeek magazine.他还担任了主编转让商业周刊杂志。 Wall Street Journal Radio provides hourly business and financial news reports transmitted live via satellite 24 hours daily from the newspaper’s newsroom.华尔街日报电台提供每小时的商业和财经新闻报道的现场直播也通过卫星每天24小时从报章上的新闻事件。

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Media Moves媒体动作

Tuesday, October 24th, 2006 周二, 2006年10月24日

ADVERTISING AGE… 广告时代…
Brooke Capps, 212-210-0706, has been named an agency reporter at布鲁克卡普斯, 212-210-0706 ,已被任命为代理机构的记者 Advertising Age广告时代 . She was previously an editorial assistant.她原来的编辑助理。 Capps joined the magazine in 2003.卡普斯加入该杂志于2003年。 Prior to that, she worked for a book publisher.之前,她受聘于一家图书出版商。 Advertising Age is published to inform communications, advertising and marketing professionals of worldwide developments in the industry.广告时代出版告知通讯,广告及市场推广专业人员的发展,在全球整个产业的发展。 Coverage includes media and public relations updates, account standings and developments, print and broadcast reviews and analysis of past and current communications trends.范围包括媒体和公共关系更新,帐户站和事态发展,印刷和广播评论和分析过去和现在的通信的发展趋势。

BUSINESSWEEK…商业周刊…
Senior editor Elizabeth Weiner recently exited from资深编辑伊丽莎白韦纳日前退出 BusinessWeek商业周刊 as part of ongoing staff changes at the magazine.作为目前人事变动,在杂志社。 She primarily worked on the Working Life section of the magazine and covered legal, social and workplace issues, in addition to media topics.BusinessWeek keeps readers informed of news that affects the business community in the United States and abroad and interprets, analyzes and evaluates these news events for business management.她的主要工作,对工作生活节本杂志,涵盖法律,社会和工作场所问题,除了媒体topics.businessweek使读者知情的消息说,影响商业界,在美国和海外和解释,分析和评价这些新闻事件,为企业管理。 Each issue features late-breaking news and economic analysis.每一个问题的特点下旬突发性新闻并刺激经济分析。

CNBC… CNBC的…
CNBC CNBC的 has introduced Power & Money, a new series of segments dedicated to hedge and private equity funds.引入电源及金钱,一系列新的部门,专责对冲和私募股权基金。 The Power & Money segments will air throughout the day on CNBC’s business shows, including Squawk Box, Power Lunch, Closing Bell and On The Money.权力与金钱的产品也将在整个空气当日CNBC的商业表演,其中包括核试验,电源午餐,收盘以及对金钱。 CNBC is a network cable channel offering in-depth and breaking news coverage on politics, business, finance and entertainment. CNBC的是一个网络有线电视频道提供的全纵深突破的新闻报道政治,商业,金融和娱乐中心。 Programming includes live, ongoing coverage of daily stock market activity, breaking business news and interviews with top business analysts and executives.节目包括直播,目前覆盖每日股市交投活跃,打破商业新闻和访谈顶级商务分析师和管理人员。

PORTFOLIO… 组合…
Senior writer Betsy Morris has announced she is exiting Fortune magazine to join资深作家贝茜莫里斯日前宣布,她正在退出财富杂志加入 Conde Nast Portfolio康德纳斯特组合 , which is expected to launch in April 2007. ,预计发射在2007年4月。 Morris covered marketing, economic and large company trends and how they impacted or were impacted by consumers’ dominant social and cultural values.莫里斯涵盖市场营销,经济和大公司的趋势,以及它们如何冲击或影响,消费者主导的社会和文化价值观。 Prior to her tenure at Fortune, Morris spent 14 years with The Wall Street Journal as a writer and a bureau chief.  She will continue to be based in Atlanta when she joins Portfolio.之前,她任职于财富,莫里斯花了14年,华尔街日报作为一个作家和一个局首席,她将继续设在亚特兰大当她加入投资组合。

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