Kudos to The Economist…
Tuesday, October 9th, 2007
Kudos to The Economist.
According to Jack O’Dwyer’s Newsletter, The Economist identifies 100 top political bloggers and provides them content before the material is published.
The goal according to Mike Serry, chief information officer of The Economist Group, is to build buzz around the content before it’s in print. So far so good. Initial reports show that site traffic has increased.
PR people would be wise to learn from The Economist. Leaking information to bloggers is a excellent way of generating exposure for a client even if they’re not a publisher like The Economist Group. But be fore warned, run of the mill information is a waste of time. Convince your clients to focus on gossipy and newsworthy information and put it out there.
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