Back in October, when早在10月，當 PRWeek prweek drooled over drooled超過 Burson Marsteller博雅公關公司 for instituting a new PR campaign for為建立一個新的公關活動，為 Countrywide Financial全國財政 to help them out of the financial trouble they were in, we asked whether the campaign was a waste of time and money.幫助他們走出金融麻煩，他們在，我們詢問，運動是浪費時間和金錢。

Well, turns out we were right.那麼，原來我們是正確的。 Our prediction (10/13/07) that Bank of America would take over Countrywide Financial was spot on.我們的預測（ 10/13/07 ）表示，美國銀行將接管全國財政是現貨對。 Granted we were slightly off on the date, we said it would happen within the year.給予我們稍微對小康之日起，我們表示，它將發生在今年。

Now what I want to know is this: How could PRWeek have run such a glowing story without taking the economy into account?現在我想知道是這樣的：如何能prweek已運行這樣一個光輝的故事，而不考慮經濟陷入帳戶？ Your head would have had to be buried deeply in the sand to not comprehend what effect the economy was having on the mortgage industry and homeowners.在你的頭上，將不得不被掩埋在深深沙子，不理解什麼影響，當時的經濟有對按揭業和業主。

Instead of acting as a cheerleader, I would expect the reporter and his or her editor to take a step back during the reporting process and ask themselves a simple question.而不是代理作為一個啦啦隊長，我會期望，記者和他或她的編輯採取退後一步，在報告的過程中和問問自己，一個簡單的問題。 What happens if?如果發生什麼事？ Surely any battle worthy reporter/editor would have raised this question.當然，任何的戰鬥，值得記者/編輯會提出這個問題。 Or am I being too naïve?還是我過於天真？

Either way, I’m not surprised we made the right call.無論採用哪種方式，我一點都不覺得奇怪，我們作出了正確的呼籲。 Effective PR practitioners can always tie their client’s stories into local, national and world events no matter what industry the client represents.有效的公關從業人員可以隨時配合其客戶的故事，到地方，國家和世界大事，不管什麼行業的客戶代表。 But I also can’t help but feel sorry for PRWeek .但我也不能幫助，但感到遺憾prweek 。 After all, it’sa lot harder for a publication to ask tough questions of interviewees when they’re leading the cheers and the interviewee is one of your largest advertisers.畢竟，這是很多努力，為出版要求的棘手問題的受訪者時，他們領導的歡呼聲和被採訪者是您的其中一個最大的廣告客戶。

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No not for The BlinnPR Report.沒有不為blinnpr報告。 But maybe someday.但也許有朝一日。

Elizabeth Wasserman is looking for the right person to contribute monthly columns about small and mid-size business technology issues to IncTechnology.com, Inc magazine’s technology Web site.黃錢其濂沃瑟曼是尋找合適的人選作出貢獻的每月專欄關於小和中等規模的業務技術問題，以inctechnology.com ，公司雜誌的技術網站。

Candidates may be academics, consultants, technology experts or e-commerce gurus.考生可學者，顧問，技術專家或電子商貿的權威。 They’re interested in hearing about you and three ideas you might want to write about in the coming months.他們感興趣的在聽你和三個理念，您可能想要寫在未來的幾個月中。 This is an unpaid position.這是一個無償的立場。

Contact Elizabeth at ewasserman(at)cox.net.聯絡黃錢其濂在ewasserman （ ） cox.net 。 Deadline for submissions is Oct 26, 2007.截止日期為意見書是2007年10月26日。

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Here’s an example of the Peter Principle.這裡的一個例子，彼得的原則。 You know, people rise to their own level of incompetence.你也知道，人民的崛起，以自己的水平，無能。 Except in this case, the culprit is除在這種情況下，罪魁禍首是 Crain’s New York Business crain的紐約商業 . 。

So I’m reading this week’s issue of Crain’s and on page 15 I come across an article written by Elisabeth Butler Cordova with the headline, “Facebook value: Editor hired via social networking site.”因此，我讀這週的問題crain的和15頁，我來跨越撰寫的文章伊麗莎白巴特勒科爾多瓦與標題， “ Facebook的價值：編輯僱用通過社交網站” 。

Now you don’t have to be a rocket scientist to know what the article is about so I’ll spare you the details.現在您不用再成為一個火箭科學家知道哪些文章是有關，所以我將不遺餘力你的細節。

However, what I’m trying to figure out is what makes this story newsworthy and how was this story approved?不過，我要弄清楚是什麼使這個故事有新聞價值，以及如何被這個故事批准？

After all, you can’t tell me that Crain’s is just waking up to the fact that people are getting hired through social networking sites!畢竟，你不能告訴我， crain的是剛剛醒來這一事實，即人們越來越聘請透過社交網站！ BlinnPR has found many a freelance writer and publicist through blinnpr已發現，許多自由作家和公關通過 Linkedin LinkedIn的 , as I’m sure other PR firms have as well. ，正如我敢肯定，其他的公關公司，以及。

And don’t tell me this might be the first time Crain’s actually had sources to interview because a little grunt work or even a Profnet query could have produced sources long ago.不要告訴我，這可能是第一時間crain的來源，其實已採訪，因為小grunt工作，或什至profnet查詢可以產生來源不久前。

No, I think Crain’s really didn’t know stuff like this was happening.沒有，我覺得crain的真的不知道的東西一樣，這是發生。 And if they didn’t know, what could we infer about the staff and publication?如果他們不知道，什麼我們可以推斷，有關工作人員和出版？

I remember reading a memoir of Murray Kempton, former columnist with Newsday, and he said ideas for his columns came from getting out of the office (he never learned to drive) and watching and listening to what was going on around him.我記得讀一本回憶錄，美利肯普頓，前專欄作家與新聞日報，他說他的思路來自列失控的辦公室（他從來沒有學到的驅動器）和收看和收聽什麼事情他身邊。

Excellent advice for journalists or publicists in today’s hectic media environment.優秀的意見，為記者或公關在今天的忙碌的媒體環境。

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And I mean that in a good way.和我的意思是，在一個很好的方法。 Not my cynical way of looking at the world either.不是我的玩世不恭的方式看世界。

Lenore Skenazy, of the New York Sun , is writing a story on “Help, I’m (technologically) stuck in 1998.” I love the title. lenore skenazy ， 新的紐約太陽報 ，是寫一個故事， “幫助，我（在技術上）停留在1998年”我愛的標題。 It definitely caught my attention.這肯定引起了我的注意。

The Profnet query goes like this, “Are you, too?該profnet查詢是這樣的： “你，太？ Do you have no idea how to do half the things (like download personalized stamps from the post office) that apparently everyone else finds easier to do than peeling a banana?你不知道如何做一半的東西（如下載個性化郵票由郵政局）表示，顯然每個人都認定，否則，容易做的比剝皮香蕉？ If so, do you think you’d like a little help?如果是的話，你認為你想要幫助不大？ That’s what I’m writing about.這就是我寫的。 I think someone should start offering, “Help, I’m stuck in 1998″ seminars, and go through everything from uploading photos to downloading ringtones.我認為有人應該開始提供“幫助，我停留在1998年”研討會，並通過一切從上傳照片下載鈴聲。 I’m also interested in things like Verizon’s new store, where you can practice downloading music, and Cingular’s class for parents on “how to text message your kids.” I’d love to hear of any other things companies are doing to help those — like me — who are the “Left Behind.”"我也有興趣的東西一樣， Verizon的新商店，您可以在實踐中從網上下載音樂，和Cingular的階級，供家長就“如何短信您的孩子， ”我很樂意聽到任何其他的東西，公司這樣做，以幫助那些-像我一樣-誰是“遺留下來的” 。 “

If you’re interested in helping Lenore her deadline is 7:00 PM EST today.如果您有興趣在幫助lenore她的截止日期是下午七時預測今日。 Her email is lskenazy (at) yahoo.com她的電子郵件是lskenazy （ ） yahoo.com

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The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed.我之所以想問的是，因為我閱讀一篇文章，由技術記者一個地方紐約商業出版物，和我沒有留下深刻的印象。 Not by the writing, but just the vibe of the story.而不是由寫作，但只是再接再厲，這個故事的。

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions.後讀文章，我得到的印象是，記者並沒有多大的努力，到寫作的故事，並避免要求的棘手問題。 That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.他/她使用的一個Cookie刀具的方法寫作的文章，並沒有推回在面試。

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more.不幸或幸好如果您在公關，我看到這越來越多。 So I ask you, do reporters, whether it’sa local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?所以我想請問您，做記者，無論是本地出版的一樣，一個我說的或華爾街日報，引起了自己的水平無能？

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