Back in October, when早在10月，当 PRWeek prweek drooled over drooled超过 Burson Marsteller博雅公关公司 for instituting a new PR campaign for为建立一个新的公关活动，为 Countrywide Financial全国财政 to help them out of the financial trouble they were in, we asked whether the campaign was a waste of time and money.帮助他们走出金融麻烦，他们在，我们询问，运动是浪费时间和金钱。

Well, turns out we were right.那么，原来我们是正确的。 Our prediction (10/13/07) that Bank of America would take over Countrywide Financial was spot on.我们的预测（ 10/13/07 ）表示，美国银行将接管全国财政是现货对。 Granted we were slightly off on the date, we said it would happen within the year.给予我们稍微对小康之日起，我们表示，它将发生在今年。

Now what I want to know is this: How could PRWeek have run such a glowing story without taking the economy into account?现在我想知道是这样的：如何能prweek已运行这样一个光辉的故事，而不考虑经济陷入帐户？ Your head would have had to be buried deeply in the sand to not comprehend what effect the economy was having on the mortgage industry and homeowners.在你的头上，将不得不被掩埋在深深沙子，不理解什么影响，当时的经济有对按揭业和业主。

Instead of acting as a cheerleader, I would expect the reporter and his or her editor to take a step back during the reporting process and ask themselves a simple question.而不是代理作为一个啦啦队长，我会期望，记者和他或她的编辑采取退后一步，在报告的过程中和问问自己，一个简单的问题。 What happens if?如果发生什么事？ Surely any battle worthy reporter/editor would have raised this question.当然，任何的战斗，值得记者/编辑会提出这个问题。 Or am I being too naïve?还是我过于天真？

Either way, I’m not surprised we made the right call.无论采用哪种方式，我一点都不觉得奇怪，我们作出了正确的呼吁。 Effective PR practitioners can always tie their client’s stories into local, national and world events no matter what industry the client represents.有效的公关从业人员可以随时配合其客户的故事，到地方，国家和世界大事，不管什么行业的客户代表。 But I also can’t help but feel sorry for PRWeek .但我也不能帮助，但感到遗憾prweek 。 After all, it’sa lot harder for a publication to ask tough questions of interviewees when they’re leading the cheers and the interviewee is one of your largest advertisers.毕竟，这是很多努力，为出版要求的棘手问题的受访者时，他们领导的欢呼声和被采访者是您的其中一个最大的广告客户。

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No not for The BlinnPR Report.没有不为blinnpr报告。 But maybe someday.但也许有朝一日。

Elizabeth Wasserman is looking for the right person to contribute monthly columns about small and mid-size business technology issues to IncTechnology.com, Inc magazine’s technology Web site.黄钱其濂沃瑟曼是寻找合适的人选作出贡献的每月专栏关于小和中等规模的业务技术问题，以inctechnology.com ，公司杂志的技术网站。

Candidates may be academics, consultants, technology experts or e-commerce gurus.考生可学者，顾问，技术专家或电子商贸的权威。 They’re interested in hearing about you and three ideas you might want to write about in the coming months.他们感兴趣的在听你和三个理念，您可能想要写在未来的几个月中。 This is an unpaid position.这是一个无偿的立场。

Contact Elizabeth at ewasserman(at)cox.net.联络黄钱其濂在ewasserman （ ） cox.net 。 Deadline for submissions is Oct 26, 2007.截止日期为意见书是2007年10月26日。

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Here’s an example of the Peter Principle.这里的一个例子，彼得的原则。 You know, people rise to their own level of incompetence.你也知道，人民的崛起，以自己的水平，无能。 Except in this case, the culprit is除在这种情况下，罪魁祸首是 Crain’s New York Business crain的纽约商业 . 。

So I’m reading this week’s issue of Crain’s and on page 15 I come across an article written by Elisabeth Butler Cordova with the headline, “Facebook value: Editor hired via social networking site.”因此，我读这周的问题crain的和15页，我来跨越撰写的文章伊丽莎白巴特勒科尔多瓦与标题， “ Facebook的价值：编辑雇用通过社交网站” 。

Now you don’t have to be a rocket scientist to know what the article is about so I’ll spare you the details.现在您不用再成为一个火箭科学家知道哪些文章是有关，所以我将不遗余力你的细节。

However, what I’m trying to figure out is what makes this story newsworthy and how was this story approved?不过，我要弄清楚是什么使这个故事有新闻价值，以及如何被这个故事批准？

After all, you can’t tell me that Crain’s is just waking up to the fact that people are getting hired through social networking sites!毕竟，你不能告诉我， crain的是刚刚醒来这一事实，即人们越来越聘请透过社交网站！ BlinnPR has found many a freelance writer and publicist through blinnpr已发现，许多自由作家和公关通过 Linkedin LinkedIn的 , as I’m sure other PR firms have as well. ，正如我敢肯定，其他的公关公司，以及。

And don’t tell me this might be the first time Crain’s actually had sources to interview because a little grunt work or even a Profnet query could have produced sources long ago.不要告诉我，这可能是第一时间crain的来源，其实已采访，因为小grunt工作，或什至profnet查询可以产生来源不久前。

No, I think Crain’s really didn’t know stuff like this was happening.没有，我觉得crain的真的不知道的东西一样，这是发生。 And if they didn’t know, what could we infer about the staff and publication?如果他们不知道，什么我们可以推断，有关工作人员和出版？

I remember reading a memoir of Murray Kempton, former columnist with Newsday, and he said ideas for his columns came from getting out of the office (he never learned to drive) and watching and listening to what was going on around him.我记得读一本回忆录，美利肯普顿，前专栏作家与新闻日报，他说他的思路来自列失控的办公室（他从来没有学到的驱动器）和收看和收听什么事情他身边。

Excellent advice for journalists or publicists in today’s hectic media environment.优秀的意见，为记者或公关在今天的忙碌的媒体环境。

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And I mean that in a good way.和我的意思是，在一个很好的方法。 Not my cynical way of looking at the world either.不是我的玩世不恭的方式看世界。

Lenore Skenazy, of the New York Sun , is writing a story on “Help, I’m (technologically) stuck in 1998.” I love the title. lenore skenazy ， 新的纽约太阳报 ，是写一个故事， “帮助，我（在技术上）停留在1998年”我爱的标题。 It definitely caught my attention.这肯定引起了我的注意。

The Profnet query goes like this, “Are you, too?该profnet查询是这样的： “你，太？ Do you have no idea how to do half the things (like download personalized stamps from the post office) that apparently everyone else finds easier to do than peeling a banana?你不知道如何做一半的东西（如下载个性化邮票由邮政局）表示，显然每个人都认定，否则，容易做的比剥皮香蕉？ If so, do you think you’d like a little help?如果是的话，你认为你想要帮助不大？ That’s what I’m writing about.这就是我写的。 I think someone should start offering, “Help, I’m stuck in 1998″ seminars, and go through everything from uploading photos to downloading ringtones.我认为有人应该开始提供“帮助，我停留在1998年”研讨会，并通过一切从上传照片下载铃声。 I’m also interested in things like Verizon’s new store, where you can practice downloading music, and Cingular’s class for parents on “how to text message your kids.” I’d love to hear of any other things companies are doing to help those — like me — who are the “Left Behind.”"我也有兴趣的东西一样， Verizon的新商店，您可以在实践中从网上下载音乐，和Cingular的阶级，供家长就“如何短信您的孩子， ”我很乐意听到任何其他的东西，公司这样做，以帮助那些-像我一样-谁是“遗留下来的” 。 “

If you’re interested in helping Lenore her deadline is 7:00 PM EST today.如果您有兴趣在帮助lenore她的截止日期是下午七时预测今日。 Her email is lskenazy (at) yahoo.com她的电子邮件是lskenazy （ ） yahoo.com

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The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed.我之所以想问的是，因为我阅读一篇文章，由技术记者一个地方纽约商业出版物，和我没有留下深刻的印象。 Not by the writing, but just the vibe of the story.而不是由写作，但只是再接再厉，这个故事的。

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions.后读文章，我得到的印象是，记者并没有多大的努力，到写作的故事，并避免要求的棘手问题。 That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.他/她使用的一个Cookie刀具的方法写作的文章，并没有推回在面试。

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more.不幸或幸好如果您在公关，我看到这越来越多。 So I ask you, do reporters, whether it’sa local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?所以我想请问您，做记者，无论是本地出版的一样，一个我说的或华尔街日报，引起了自己的水平无能？

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