A month ago, Sun CEO Jonathan Schwartz posted on his blog about how he was petitioning the SEC for一个月前， Sun首席执行官Jonathan Schwartz的张贴在他的博客他是如何被请愿，证交会为 clarification on fair disclosure rules澄清对公平披露规则 . 。

As IR people know,作为红外人都知道， REG FD条例的FD is designed so that companies that have “material” news need to disclose it equally and fairly so that no one person or organization has an advantage (ie, can trade on the information) without others being able to find the same info.目的是使公司有“重大”新闻需要披露它平等和公平，使任何一个人或一个组织具有优势（即，可以就贸易信息）没有其他人能找到相同的信息。 Schwartz was complaining that the REG FD required them to do a combination of things such as a press release or a conference call, when a simple blog post might suffice.施瓦兹是抱怨说，条例的FD要求他们做组合的东西，如一个新闻发布或电话会议上，当一个简单的博客帖子有可能是不够的。

Of course, the regulations which took effect on October 23, 2000, have never been that clear, as they seem to basically say that adequate disclosure may depend on the method, but there’s no set of things you must do.当然，该规例生效日期2000年10月23日，一直没有明确的，因为他们似乎基本上说，足够的披露可能取决于方法，但没有一套东西，你必须做的事。 In other words, it’s not entirely clear what kind of clarification can be made since it seems like the issue has little to do with the form in which the info is released, but whether or not whatever form it is is accessible and likely to be seen by enough people.在其他换句话说，它的不完全清楚什么样的澄清，可以作出，因为它好像的问题，几乎没有与以何种形式的资讯是释放，但是否有或没有什么形式，这是是方便和可能被足够多的人。

SEC Chairman Christopher Cox SEC主席克里斯托弗考克斯 has responded by suggesting that sure, blogs could be okay if they are clearly going to be seen and accessible, the press has turned this into a “blog” issue, about how blogs can be used for disclosure.已作出回应，暗示肯定的是，博客可以好如果他们清楚地去看待和方便，新闻界已经把这个变成了一个“博客”问题，有关如何博客可用于披露。

However, that’s not quite right and it’s not what the SEC indicated.不过，这不是很正确，这不是什么证交会表示。 What they basically said was that the medium doesn’t matter, the impact does.什么他们基本上说的是中不打紧，是否影响。 In the case of Sun, Jonathan Schwartz’s blog is widely read by the press — and thus, if he makes a statement, it will get picked up rapidly (as this very story did!).在该案件孙，公司总裁Jonathan Schwartz的博客是广泛阅读的新闻-因此，如果他作出一项声明，它将得到迅速回升， （因为这非常的故事，没有！ ） 。

So, it makes sense that a blog post from him (in combination with other disclosure methods) is perfectly fine.因此，它是有道理的一个博客帖子，从他（在组合与其他披露方法）是绝对的罚款。 However, for the不过，对于 IR红外 person at a public company with a blog no one reads, it’s clearly not at all sufficient.人在一个公开公司与博客没有人读取，这显然不是在所有已经足够。 In the end, this isn’ta blog issue at all.在年底，这不是博客的问题。 The medium has nothing to do with it — only the likelihood of the disclosure being noticed and accessible to all.中期无关用它做-只的可能性披露被发现和进入所有。

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