Back in October, when早在10月，当 PRWeek prweek drooled over drooled超过 Burson Marsteller博雅公关公司 for instituting a new PR campaign for为建立一个新的公关活动，为 Countrywide Financial全国财政 to help them out of the financial trouble they were in, we asked whether the campaign was a waste of time and money.帮助他们走出金融麻烦，他们在，我们询问，运动是浪费时间和金钱。

Well, turns out we were right.那么，原来我们是正确的。 Our prediction (10/13/07) that Bank of America would take over Countrywide Financial was spot on.我们的预测（ 10/13/07 ）表示，美国银行将接管全国财政是现货对。 Granted we were slightly off on the date, we said it would happen within the year.给予我们稍微对小康之日起，我们表示，它将发生在今年。

Now what I want to know is this: How could PRWeek have run such a glowing story without taking the economy into account?现在我想知道是这样的：如何能prweek已运行这样一个光辉的故事，而不考虑经济陷入帐户？ Your head would have had to be buried deeply in the sand to not comprehend what effect the economy was having on the mortgage industry and homeowners.在你的头上，将不得不被掩埋在深深沙子，不理解什么影响，当时的经济有对按揭业和业主。

Instead of acting as a cheerleader, I would expect the reporter and his or her editor to take a step back during the reporting process and ask themselves a simple question.而不是代理作为一个啦啦队长，我会期望，记者和他或她的编辑采取退后一步，在报告的过程中和问问自己，一个简单的问题。 What happens if?如果发生什么事？ Surely any battle worthy reporter/editor would have raised this question.当然，任何的战斗，值得记者/编辑会提出这个问题。 Or am I being too naïve?还是我过于天真？

Either way, I’m not surprised we made the right call.无论采用哪种方式，我一点都不觉得奇怪，我们作出了正确的呼吁。 Effective PR practitioners can always tie their client’s stories into local, national and world events no matter what industry the client represents.有效的公关从业人员可以随时配合其客户的故事，到地方，国家和世界大事，不管什么行业的客户代表。 But I also can’t help but feel sorry for PRWeek .但我也不能帮助，但感到遗憾prweek 。 After all, it’sa lot harder for a publication to ask tough questions of interviewees when they’re leading the cheers and the interviewee is one of your largest advertisers.毕竟，这是很多努力，为出版要求的棘手问题的受访者时，他们领导的欢呼声和被采访者是您的其中一个最大的广告客户。

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When confronted with a brand new calendar, everyone’s natural inclination is to ponder what the next year will bring.当面对一个崭新的日历，每个人的自然倾向是要思考如何在未来一年会带来。 This has resulted in the festive tradition of making predictions about what changes will occur over the next 12 months in whatever field you have some expertise.这就造成了节日的传统，作出预测，什么样的变化将发生在未来12个月，无论在外地，你有一些专业知识。

Lest I be accused of being a Grinch if I don’t participate in the mass prognostications that the season demands, here are my predications for the public relations industry in 2008.否则我会被指控格林驰如果我不参加在地下prognostications认为，本赛季的要求，这里有我的预测为公共关系业在2008年。

1. 1 。 The buzzwords of the year—the ones the industry will overuse and be heartily sick of 364 days from now will be: engage, educate and entertain.该buzzwords的一年那些该行业的过度使用，并衷心生病的三六四天从现在起将是：从事，教育及娱乐。 These three words are becoming the essential descriptors to use when touting mobile marketing, widgets and other Web 2.0 applications, and all three will be bludgeoned to death by sheer repetition by 2009.这三个字是成为不可或缺的描述时要使用的兜客移动营销，工具和其他的Web 2.0应用，以及所有这三个将bludgeoned死刑纯属重复，到2009年。

2. 2 。 The PR industry will continue to abuse and overuse the words “viral,” “enable” and “solution.”公关业将继续滥用和过度使用的字眼“病毒” ， “使”和“解决方案” 。

3. 3 。 Somewhere in the world, right this minute, someone is making the daring prediction that Social Media and Web 2.0 are going to change PR forever.某处在世界上的权利，这分钟，有人正在大胆预测，社会媒体和Web 2.0的去改变公关永远。 That said, the purported wonders of Web 3.0 will begin to creep into client pitches in 2008.尽管如此，本意是不知道的Web 3.0将开始蠕变到客户端球场，在2008年。

4. 4 。 Throughout 2008 and into the foreseeable future, press releases will continue to be written in the same format, since we all know that the PR Gods will strike you dead if “XXX company, a leading provider of XXX,” does not appear in the first two sentences of the release.在整个2008年和到可预见的将来，新闻发布将继续以书面在相同的格式，因为大家都知道，公关神将罢工，如果你死的“ XXX公司，这是一家领先供应商的第XXX号”没有出现在第一两句话的释放。

5. 5 。 Agencies will continue to send out self-promoting press releases that no one wants to read in 2008, regurgitating the same reasons why their newest client hired them.机构将继续向自我促进新闻稿指出，没有人想读在2008年， regurgitating以同样的理由，为什么他们最新的客户端雇用他们。 BTW, has anyone ever seen an agency send out a press release saying why they have been fired by a client?的BTW ，有没有人见过的一个机构发出的一份新闻稿说，为什么他们已发射了由客户？ Isn’t that newsworthy?是不是新闻？ Inquiring minds want to know!探究心中想知道！

6. 6 。 In 2008 you won’t read a single release quoting a company spokesperson as saying that they hired this particular PR agency because “our VC firm told us to” or “my CEO told me I had to.”在2008年你不会读一个单一的新闻稿引述公司发言人的话说，他们聘请了这个特别的公关公司，因为“我们的风险投资公司告诉我们”或“我的CEO告诉我，我不得不” 。

7. 7 。 People will continue to go on the record as being very excited about working with other people/partners/companies, all of whom are the leading providers of whatever it is they provide.人民将继续下去，记录作为感到非常兴奋的工作与其他人/合伙人/公司，所有的人都是领先供应商，无论是他们提供。

8. 8 。 PR industry seminars in 2008 will not look much different then those that took place in 2007.公关行业研讨会在2008年将不会看很多不同，然后是那些发生在2007年。

9. 9 。 PR people will spend much of 2008 quietly worried about an impending recession that will slow their business, while simultaneously loudly complaining about being “crazy busy.”公关人会花很多2008年悄悄地担心即将到来的经济衰退将减缓他们的业务，同时大声抱怨被“疯狂的忙碌” 。

10. 10 。 Clients will continue to judge agencies by the number of clips they generated instead of against the original submitted proposal that outlined objectives, goals, team and deliverables.客户将继续来判断机构的人数，通过剪辑，他们所产生的，而是对原提交的建议，概述的宗旨，目标，团队和交付。

11. 11 。 At least one reporter in America is lying in wait, happily finalizing his or her plans to insult the PR industry again.至少有一名记者在美国是倒卧在等待，愉快地敲定他或她的计划，侮辱公关业的一次。

12. 12 。 Reporters covering the PR industry will finally report about the ongoing civil suit against the fastest growing PR agency in America.采访的公关业将最终报告中关于正在进行的民事诉讼，对经济增长最快的公关公司在美国。

13. 13 。 The number of PR Bloggers will shrink in 2008 because PR people really don’t want to read blogs about PR.有多少公关博客会缩减在2008年，因为公关人真的不想阅读网志关于公关。 Right?对不对？

Have a great 2008.有很大的2008年。

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Read this off a press release this AM.阅读这本小康了一份新闻稿，这很。 Stickam.com is the First LIVE Social Networking Website to Implement OpenSocial. stickam.com是首次实弹社交网络网站实施opensocial 。

Like to thank the agency and client for letting us know that Stickam is alive, there are others who strongly feel otherwise, and that social networking sites like Linkedin, Facebook or MySpace are dead.要多谢机构和客户端让我们知道stickam是活着，还有其他谁强烈地感受到了，否则，社会网络网站，像LinkedIn的， Facebook的或MySpace已经死亡。

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Or maybe you’re not gay and have no interest spending the holidays in NYC.或也许您不是同性恋，并没有兴趣开支假期在纽约市。

Either way, Alaska Airlines and Horizon Air have come up with a PR stunt for those traveling to New York this holiday season.无论采用哪种方式，阿拉斯加航空公司和视野，空气中想出了一个公关特技对于那些旅行到纽约，这个假日季节。

Alaska Airlines and Horizon Air have announced a new program that will charge heterosexuals 10 percent extra for their air travel to specific locations during the Christmas season.阿拉斯加航空公司和地平线的空气已宣布一项新计划，表示将收取异性恋者的10 ％的额外为他们的航空旅行的具体地点圣诞节期间。

The company actually offers the 10 percent as a discount but only if the purchaser obtains the ticket through a该公司实际上提供了10 ％ ，作为一个折扣，但只有当买方取得票证通过 “gay” page “同性恋”页 of the company’s website, a location not typically patronized by families seeking travel arrangement.该公司的网站上，位置通常不会光顾的家庭寻求旅行安排。

Better get your tickets fast.更好地让您的门票快。 I’m guessing this offer is going to cause some unwanted publicity and be pulled.我猜测，这个提议是要造成一些不必要的宣传和拉。

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Evian Natural Spring Water has just announced its very first venture into the virtual world.依云天然泉水刚刚宣布其第一次创业到虚拟世界。

“Partnering with the popular virtual world Second Life, characters…that choose to drink Evian are awarded with a more lively, more inviting complexion. “伙伴关系与受欢迎的虚拟世界第二生命，字符…选择酒后埃维昂批出一个更生动，更邀请肤色。 This virtual transformation, while not possible in real life , provides more than just simply a cosmetic change, but indicates skin renewal.” 这个虚拟的转型， 而不可能在现实生活中 ，提供了更多的不仅仅是简单的外观上的改变，但表明，皮肤重建“ 。

A note to the individual who wrote and the Evian rep who signed off on the release, thanks for reminding us readers of the difference between reality and fantasy.说明个人谁写和埃维昂代表谁签署了关于释放，感谢提醒我们的读者之间的差异的现实和幻想。 We get confused.我们感到困惑。

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Interested in helping your company or client interact with the nation’s premier business and tech journalists and an influential audience of business development executives and investors?有兴趣帮助您的公司或客户的互动与国家首要的商业和技术的记者和一个有影响力的观众业务发展的管理层和投资者？ Apply today to launch a new technology at DEMO 08, taking place Jan. 28-30 in Palm Desert, Calif.适用于今天推出一项新技术的演示08 ，正在发生的1月28日至30日在棕榈沙漠，加利福尼亚州

The DEMO conferences are launchpad events for tomorrow’s cutting-edge technologies, catapulting exceptional products to national and international fame.演示会议的Launchpad事件为明天的尖端技术， catapulting特殊的产品，以国家和国际知名度。 (Palm, Salesforce.com, Six Apart, Danger, Skype and TiVo are a few past demonstrators.) Whether you want media attention, VC money, or Fortune 500 customers, DEMO can help you make the connections your new product needs to succeed. （棕榈， salesforce.com ，除了六，危险， Skype和TiVo的是一些过去的示威者。 ）您是否要媒体注意， VC的钱，或财富500强的客户，演示可以帮助您使连接您的新产品需要的图谋得逞。

To qualify for DEMO, a product must:资格演示中，一个产品必须：
· make its public debut at the DEMO conference;作出的首次公开亮相，在今年的展示会上;
· make a significant contribution to the state of the art in its target market;作出重大贡献的国家的艺术在其目标市场;
· change the dynamics of the marketplace into which it is introduced; and变化的动态市场纳入其中，这是介绍;
· be backed by a management team capable of delivering the product to market.作后盾，一个稳定的管理团队有能力提供该产品推向市场。

To learn more about launching at DEMO, and to find the online application form, visit若要了解更多关于在发射演示，并找到网上申请表格，请访问 http://www.demo.com/launch.php . 。 The deadline for applications is Nov. 9.申请截止日期为11月9日。

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Did we go too far or was it sheer brilliance?我们没有走得太远，或者是纯粹的辉煌呢？

By now you’re all familiar with Chris Anderson’s, editor-in-chief of Wired magazine,现在您所有的熟悉与克里斯安德森的，人兼总编辑的Wired杂志， email list电子邮件列表 of blackballed PR firms. blackballed的公关公司。

A quick glance over the list reveals email addresses from Edelman, 5W PR, Fleishman-Hillard, Ogilvy, Lippe Taylor, Morris+King, SS PR, Weber Shandwick, and dozens more.快速浏览过的名单显示，电子邮件地址由爱德曼，五瓦特公关， fleishman - hillard ，奥美中， Lippe泰勒，莫里斯+国王， SS为公关，万博宣伟，和几十个以上。

Well being the aggressive PR firm that we are, BlinnPR’s business development team emailed some of the clients represented by these PR firms.福祉咄咄逼人的公关公司，我们是， blinnpr的业务开发团队通过电子邮件发送的一些客户所代表的这些公关公司。 We let their clients know in no uncertain terms that they’ve been blackballed by Wired and who knows how many other unnamed publications.我们让他们的客户知道在没有明确指出，他们已经blackballed由有线和谁知道有多少其他未命名的刊物。

Oh and by the way, BlinnPR is not on the list and our clients enjoy unfettered access to Wired and a host of other publications because of our no-nonsense, get the job done without annoying reporters approach. OH和由的方式， blinnpr不在名单上和我们的客户享有不受阻碍地进入有线和许多其他出版物，因为我们没有胡说，才能完成任务，没有烦人的记者的做法。

Needless to say, two PR firms didn’t appreciate our aggressiveness.不用说，两个公关公司并没有明白我们的进取。 One going so far as to try and entice our clients and employees to leave by promising greener pastures.一去，所以就尝试和吸引我们的客户和雇员离开承诺，青翠的牧场。 BTW, it has been 10 days and still none of our clients or employees has left.的BTW ，但已10天，仍没有我们的客户或雇员已经离开。

Maybe it’s me, but why would our clients and employees leave in the first place.也许这是我，但为什么会我们的客户和雇员离开摆在首位。 For a PR firm who has been blackballed by Wired and can’t say for sure what other publications are trashing their emails?一个公关公司谁一直blackballed由有线和不能肯定地说有什么其它出版物是邮件的电子邮件？ But that is a discussion for another day.不过，这是一个讨论的另一天。

Anyway, some people thought it was a brilliant move on our part while others felt otherwise.无论如何，有些人以为这是一个辉煌的动议对我们的一部分，而其他人认为，否则。

Personally, I’m not apologizing for what we did.我个人来说，我不道歉，为我们所做的。 A day doesn’t go by when our clients are not being courted by other agencies.一天不通过时，我们的客户并没有被courted由其他机构。 If you think it doesn’t happen you have your head in the sand.如果你认为它不会发生你有你的头上，在沙子。 As I see it the differences is in the approach.正如我看到它的差异是在办法。

Fact is, BlinnPR aggressively goes after new business and represents our clients with the same fervor.事实是， blinnpr积极去后，新的业务和代表我们的客户具有相同的热情。

I would like to hear your thoughts.我想听听您的想法。 What do you think?您怎么看？ Did we go too far or was it sheer brilliance.我们没有走得太远，或者是纯粹的辉煌。

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Can you make a topic in your area of expertise exciting, entertaining and “watchable”?你能作出的一个话题，在您的专长领域令人振奋的，娱乐性和“ watchable ” ？

Optomen Productions optomen制作 is looking for science and history authors, professors and experts interested in hosting their own science, history or other factual program or series.正在寻找科学和历史的作家，教授和专家有兴趣主办他们自己的科学，历史或其他事实的程序或系列。

Send them a brief audition tape showcasing your talent.向他们发送一个简短的试听带，展示您的才华。 A public screening will take place at the一公开放映将在 2007 World Congress of Science & Factual Producers 2007年世界大会的科学与事实生产者 , an annual event bringing together the top producers and broadcasters working in specialist factual television, including PBS, BBC and the Discovery Channel. ，每年一度的盛事，汇集顶端生产者和广播机构工作的专科事实电视，包括的PBS ，英国广播公司和探索频道。 A distinguished panel of three TV insiders will watch this “Presenter Idol” and judge the entries.一位杰出的小组， 3个电视业内人士将观赏这个“主持人偶像”和法官的作品。 The winner will be exposed to top programming professionals from all over the world who need hosts and talent for their top rated shows.获奖者将予以曝光顶部编程的专业人士来自世界各地的谁需要的主机和人才，为他们最受好评的显示。

Send an e-mail to optomencastingscience (at) gmail.com and request a release form.发送电子邮件到optomencastingscience （在） gmail.com及要求释放形式。

Beyond that, send your DVD to: Optomen Productions, 100 Avenue of the Americas, Floor 12, New York, NY 10013.除此之外，发送您的DVD到： optomen制作， 100道的美洲， 12楼，新的纽约， NY 10013 。 Fax: (212) 431-4641.传真： （ 212 ） 431-4641 。 Include the release form with your DVD submission.包括释放的形式与您的DVD提交的意见书。

You can also submit release forms and clips online by e-mailing optomencastingscience (at) gmail.com (if the file is too large to e-mail, use您也可以提交释放形式和网上剪辑由电子邮件发送optomencastingscience （在） gmail.com （如果文件过大，以电子邮件，请使用 MailBigFile mailbigfile . 。

If you have not been contacted by Nov. 28, you can assume your video did not meet their criteria.如果您还没有接触11月28日，您可以假设您的视频不符合他们的标准。 Videos will stay in the possession of Optomen Productions and will not be returned.影片将继续留在藏optomen制作和将不予退还。

This competition in no way guarantees that your idea will be produced, and Optomen cannot guarantee the protection of such show ideas.这种竞争在没有办法保证您的想法会产生，并optomen不能保证保护这些显示的想法。

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Paul Chase, produces a segment for保罗追逐，所产生的部分为 CNN.com cnn.com called “Show and Tell,” where they feature cool and unique gadgets.所谓“显示，并告诉， ”而它们的特点是冷静和独特的小工具。

He’s looking for new cool stuff to feature.他的寻找新的东西，以冷静的功能。 Contact Paul at paul.chase (at)turner.com.联系保罗在paul.chase （ ） turner.com 。

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Strategic Insight战略眼光 , a mutual fund industry research firm, is preparing a report on closed-end funds. ，共同基金业的市场研究公司，正准备一份报告，对封闭式基金。 SI is looking for Brokers, Advisors, RIAs, and Financial Planners who use closed-end funds for their clients and can talk about how they use closed-end funds within client portfolios.四是在寻找经纪，顾问，区域一体化协定，和财务规划谁使用封闭式基金为他们的客户和可以谈论他们如何使用封闭式基金与客户的投资组合。

Strategic Insight provides research and consulting services to the US mutual fund industry.战略眼光，提供研究和咨询服务，美国共同基金业的。 This article is for publication in their research newsletter, Windows into the Mutual Fund Industry, which is read mostly by asset management firms.本篇文章是针对出版物在其研究简报，在Windows进入共同基金业，这是阅读大多由资产管理公司。

Please contact Loren Fox at (212) 944 4460 or lfox (at) sionline.com请联系洛伦福克斯（ 212 ）九四四四四六零或lfox （ ） sionline.com

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