Evian Natural Spring Water has just announced its very first venture into the virtual world.依云天然泉水刚刚宣布其第一次创业到虚拟世界。

“Partnering with the popular virtual world Second Life, characters…that choose to drink Evian are awarded with a more lively, more inviting complexion. “伙伴关系与受欢迎的虚拟世界第二生命，字符…选择酒后埃维昂批出一个更生动，更邀请肤色。 This virtual transformation, while not possible in real life , provides more than just simply a cosmetic change, but indicates skin renewal.” 这个虚拟的转型， 而不可能在现实生活中 ，提供了更多的不仅仅是简单的外观上的改变，但表明，皮肤重建“ 。

A note to the individual who wrote and the Evian rep who signed off on the release, thanks for reminding us readers of the difference between reality and fantasy.说明个人谁写和埃维昂代表谁签署了关于释放，感谢提醒我们的读者之间的差异的现实和幻想。 We get confused.我们感到困惑。

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Credit for this entry goes to Henry Blodget at the 信用为这个项目去唐英年答在 Silicon Alley Insider 硅巷内幕 … …

Five days after Ukrainian hackers busted into a “rogue server” and stole contact info for 1.3 million Monster users, Monster told the users.五天后，乌克兰黑客破获成为一个“无赖服务器”并偷走了联络方式，为130万用户的怪物，怪兽告诉用户。 But it did so in one of the most inscrutable但这样做是在其中一个最inscrutable press releases新闻发布 ever written.以往的书面。

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According to O’Dwyers, San Francisco-based Spark PR has opened in London.据o'dwyers ，总部位于旧金山的火花，公关已开放在伦敦。 Rachel Bremer heads the unit.雷切尔布雷默元首单位。 The UK outpost, according to Bremer, gives the firm a “front row seat to the technical innovation coming out of Europe.”英国前哨，根据布雷默，使该公司的“前排座位，以技术创新走出来的欧洲” 。

Maybe it’s me, but to get a front row seat shouldn’t your agency have already been in Europe?也许这是我，但得到前排座位不应该您的机构已经在欧洲？ It’s not as if technical innovation has just started coming out of Europe in the last week or two.它的不作为，如果技术创新才刚刚开始走出来，欧洲在过去的一周或两周。

Also, how do we know there are front row seats available?此外，我们怎么知道有前排座位吗？ Because Spark PR says so, get a life.因为星火公关这样说，得到的生活。 I can think of a handful of agencies that have been in Europe a lot longer.我能想到的少数机构已经在欧洲很多更长的时间。 And one last thing is anybody curious to know how many seats are actually in the front row 1, 10, or 139?和最后一件事是任何人很想知道有多少议席，其实是在前排的一， 10 ，或139呢？

My point is this.我的意思是这一点。 When drafting a quote whether from an agency head or client stop producing drivel and put some effort into the process.在起草一个报价是否由一个机构负责人或客户端停止生产drivel ，并提出了一些努力加入这一进程。

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