Evian Natural Spring Water has just announced its very first venture into the virtual world.

“Partnering with the popular virtual world Second Life, characters…that choose to drink Evian are awarded with a more lively, more inviting complexion. This virtual transformation, while not possible in real life, provides more than just simply a cosmetic change, but indicates skin renewal.”

A note to the individual who wrote and the Evian rep who signed off on the release, thanks for reminding us readers of the difference between reality and fantasy. We get confused.

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Credit for this entry goes to Henry Blodget at the Silicon Alley Insider…

Five days after Ukrainian hackers busted into a “rogue server” and stole contact info for 1.3 million Monster users, Monster told the users. But it did so in one of the most inscrutable press releases ever written.

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According to O’Dwyers, San Francisco-based Spark PR has opened in London. Rachel Bremer heads the unit. The U.K outpost, according to Bremer, gives the firm a “front row seat to the technical innovation coming out of Europe.”

Maybe it’s me, but to get a front row seat shouldn’t your agency have already been in Europe? It’s not as if technical innovation has just started coming out of Europe in the last week or two.

Also, how do we know there are front row seats available? Because Spark PR says so, get a life. I can think of a handful of agencies that have been in Europe a lot longer. And one last thing is anybody curious to know how many seats are actually in the front row 1, 10, or 139?

My point is this. When drafting a quote whether from an agency head or client stop producing drivel and put some effort into the process.

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