Random thoughts about the Podcast and Portable Media Expo
Wednesday, October 4th, 2006Spent two days last week at the Podcast and Portable Media Expo in Ontario, CA, with one of our clients Ireland-based Magnetictime. I have to admit it was an eye opening experience, and a fun one at that.
Kudos to Tom Bourquin at TNC New Media. Tom and his staff put together a great conference. I can’t wait to see what next year’s conference will be like.
Last year, people were asking what is podcasting? This year, they’re asking, how can I get involved? With the incredible growth in podcasting, there are now thousands of programs on thousands of niche and popular topics. For listeners and viewers, the challenge is finding the content they want from the various options available.
Unfortunately, the fact that there are thousands of programs on thousands of niche and popular topics leads me to believe that a majority of podcasters who attended this year’s conference are going to go the way of the dinosaur. It’s sad because there are some very talented people podcasting. But the reality is there are way to many podcasters producing bull drivel and don’t know the first thing about turning their passion into a money making venture.
My prediction. You’re going to see podcasting increase in importance in corporate America and a handful of talented podcasters succeed. While the rest of the podcasting universe should consider another line of work.
What do you think about the future of podcasting and the technology companies serving the industry?
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