Kudos to The Economist…聲望向經濟學家…
Tuesday, October 9th, 2007 週二， 2007年10月9日
Kudos to The Economist.聲望向經濟學家。
According to Jack O’Dwyer’s Newsletter,據傑克奧德懷爾的通訊， The Economist 經濟學人 identifies 100 top political bloggers and provides them content before the material is published.確定了100個政治博客，並提供他們的內容之前，材料是出版。
The goal according to Mike Serry, chief information officer of The Economist Group, is to build buzz around the content before it’s in print.的目標，根據邁克serry ，首席信息官的經濟學家小組，是要建立強力的內容之前，它在打印。 So far so good.到目前為止，那麼好。 Initial reports show that site traffic has increased.初步報告顯示，網站的流量有所增加。
PR people would be wise to learn from The Economist .公關人將是明智的了解， 從經濟學家 。 Leaking information to bloggers is a excellent way of generating exposure for a client even if they’re not a publisher like The Economist Group.洩露的資料，博客是一個很好的方式產生曝光為客戶，即使他們還不是出版商一樣，經濟學家集團。 But be fore warned, run of the mill information is a waste of time.但被警告前列，運行該軋機的資料是一種浪費的時間。 Convince your clients to focus on gossipy and newsworthy information and put it out there.說服您的客戶把重點放在gossipy和新聞價值的信息和把它列有。
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