A month ago, Sun CEO Jonathan Schwartz posted on his blog about how he was petitioning the SEC for一個月前， Sun首席執行官Jonathan Schwartz的張貼在他的博客他是如何被請願，證交會為 clarification on fair disclosure rules澄清對公平披露規則 . 。

As IR people know,作為紅外人都知道， REG FD條例的FD is designed so that companies that have “material” news need to disclose it equally and fairly so that no one person or organization has an advantage (ie, can trade on the information) without others being able to find the same info.目的是使公司有“重大”新聞需要披露它平等和公平，使任何一個人或一個組織具有優勢（即，可以就貿易信息）沒有其他人能找到相同的信息。 Schwartz was complaining that the REG FD required them to do a combination of things such as a press release or a conference call, when a simple blog post might suffice.施瓦茲是抱怨說，條例的FD要求他們做組合的東西，如一個新聞發布或電話會議上，當一個簡單的博客帖子有可能是不夠的。

Of course, the regulations which took effect on October 23, 2000, have never been that clear, as they seem to basically say that adequate disclosure may depend on the method, but there’s no set of things you must do.當然，該規例生效日期2000年10月23日，一直沒有明確的，因為他們似乎基本上說，足夠的披露可能取決於方法，但沒有一套東西，你必須做的事。 In other words, it’s not entirely clear what kind of clarification can be made since it seems like the issue has little to do with the form in which the info is released, but whether or not whatever form it is is accessible and likely to be seen by enough people.在其他換句話說，它的不完全清楚什麼樣的澄清，可以作出，因為它好像的問題，幾乎沒有與以何種形式的資訊是釋放，但是否有或沒有什麼形式，這是是方便和可能被足夠多的人。

SEC Chairman Christopher Cox SEC主席克里斯托弗考克斯 has responded by suggesting that sure, blogs could be okay if they are clearly going to be seen and accessible, the press has turned this into a “blog” issue, about how blogs can be used for disclosure.已作出回應，暗示肯定的是，博客可以好如果他們清楚地去看待和方便，新聞界已經把這個變成了一個“博客”問題，有關如何博客可用於披露。

However, that’s not quite right and it’s not what the SEC indicated.不過，這不是很正確，這不是什麼證交會表示。 What they basically said was that the medium doesn’t matter, the impact does.什麼他們基本上說的是中不打緊，是否影響。 In the case of Sun, Jonathan Schwartz’s blog is widely read by the press — and thus, if he makes a statement, it will get picked up rapidly (as this very story did!).在該案件孫，公司總裁Jonathan Schwartz的博客是廣泛閱讀的新聞-因此，如果他作出一項聲明，它將得到迅速回升， （因為這非常的故事，沒有！ ） 。

So, it makes sense that a blog post from him (in combination with other disclosure methods) is perfectly fine.因此，它是有道理的一個博客帖子，從他（在組合與其他披露方法）是絕對的罰款。 However, for the不過，對於 IR紅外 person at a public company with a blog no one reads, it’s clearly not at all sufficient.人在一個公開公司與博客沒有人讀取，這顯然不是在所有已經足夠。 In the end, this isn’ta blog issue at all.在年底，這不是博客的問題。 The medium has nothing to do with it — only the likelihood of the disclosure being noticed and accessible to all.中期無關用它做-只的可能性披露被發現和進入所有。

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