Is 5 days fast enough when it comes to Crisis Communications?是五天不够快，当谈到危机沟通？
Monday, August 27th, 2007 周一， 2007年8月27日While playing 18 holes of golf at Van Cortlandt Park in the Bronx over the weekend, I read online that it took Monster.com about five days to disclose a data breach where the personal information of a whole mess of grumpy job seekers, hoping that posting their resumes on Monster would result in a life of happiness and prosperity, got stolen.而扮演了18个洞的高尔夫球场在车cortlandt公园在布朗克斯本周末，我在线阅读，它采取了monster.com约五天披露的数据，违反所在的个人资料，整个一团糟的老百姓着想的求职者，希望调职自己的简历上的怪物，会导致生活的幸福和繁荣，得到被盗。
I can’t answer the question about whether five days was too little or too much, but I can give you an idea about what you need to know before you disclose to customers, the media and in most cases your bank and credit card companies.我不能回答这个问题是否五天太少或太多，但我可以给你一知道哪些是您需要知道您之前透露给客户，媒体和在大多数情况下，您的银行和信用卡公司。 You need to know what happened, what and how much was stolen, who was affected, and what you are going to do to make sure it doesn’t happen again.您需要知道到底发生了什么，什么有多少被人偷去，谁受到影响，和你怎样做，以确保它不会再发生。 Maybe not with 100% certainty what happened or who the perpetrator(s) were, but enough to know generally what broke, so that you can assure customers you will fix it.也许不是与100 ％确定性所发生的事情或谁是肇事者（ ） ，但足够的了解，一般发生什么，这样你可以保证客户你会解决它。
This ultimately comes down to a trust game, and I’d advise anyone to have more information (even if it takes a few days extra), then less.这最终归结为一个信托的游戏，我要提醒的人有更多的信息（即使需时数天内额外的） ，则更少。 Saying “we’re screwed, we just don’t know how big the pole is” doesn’t engender confidence in your customer base.他说： “我们正在拧，我们只是不知道有多大，极是”不产生信心，在您的客户基础。 If you can’t get that information after a certain amount of time, then you need to disclose anyway - but understand you’re going to be pummeled ala TJX.如果您无法得到的信息后，一定数额的时间，那么你就需要披露无论如何-但我们了解您将会本周助理法律顾问t jx。
That’s why I harp time and time again about crisis communications.这就是为什么我竖琴时间和一次又一次的危机有关的通讯。 It’s going to happen to you, it’s just not clear when.这将会是发生在你身上，只是不明确时。
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