網上媒介營銷和給(OMMA)會議做廣告和博覽會或者東部 日期變成了從9月24日2007年9月24日- 25日。 編程焦點在網上行銷和做廣告的最佳的實踐，地址這樣題目像新興市場和趨向; 視覺為分佈的內容在網; 并且擴展收支選擇。 事件在紐約將發生。
On January 18 from 12:00 PM to 2:00 PM, the Financial Communications Society (FCS) is holding their monthly luncheon. This month’s guest speaker is Barbara Glasser, Managing Director, Director of Marketing for Smith Barney.
The location of the luncheon is the New York Yacht Club, 37 West 44th Street
(b/t 5th and 6th Avenues).
To book a reservation online, visit the FCS website at http://www.fcsinteractive.com/events/reservations.aspx?eventID=1116
Does your agency represent gourmet food, beverage and kitchenware clients who can benefit from meeting dozens of food media in a single event? Food Fete, an invitation-only press reception for specialty food products, is seeking new product submissions for its upcoming press event on Monday, Jan. 22, 2007, in San Francisco.
Food Fete is looking for new, trend-setting products, and no more than 30 companies will have the opportunity to meet with the food and lifestyle media. Unlike crowded trade shows, Food Fete is intimate, casual and designed for building media relationships.
Food Fete also presents journalists with a gift bag of product samples from event participants, guaranteeing the press receives your client’s products. For more information, visit http://www.foodfete.com or contact Jeff Davis, Food Fete producer, at jeff (at) foodfete.com.
Interested in helping your company or client interact with the nation’s premier tech journalists and an influential audience of business development executives and VCs? Consider applying to launch a new technology at DEMO 2007, taking place Jan. 30-Feb. 1 in Palm Desert, Calif..
The DEMO conferences are launch pad events for tomorrow’s cutting-edge technologies, catapulting exceptional products to national and international fame. (Palm, Salesforce.com, Six Apart, Danger, Skype and TiVo are just a few past demonstrators.) Whether you want media attention, VC money or Fortune 500 customers, DEMO is the place to make the connections your new product needs to succeed.
Because it attracts the best media, venture capitalists, technology business development professionals, and corporate IT professionals, the DEMO conference is a very cost-effective way to accomplish a lot of business, in one convenient place, in a short period of time. DEMO executive attendees have the influence within their organizations to help set policy, make buying decisions, recommend investments, and build partner relationships. Year after year, they attend to see the best new products as they come to market.
To qualify for DEMO, a product must:
· make its public debut at the DEMO conference
· make a significant contribution to the state of the art in its target market
· change the dynamics of the marketplace into which it is introduced
· be backed by a management team capable of delivering the product to market
To learn more about launching at DEMO, and to find the online application form, visit www.demo.com/launch.php.
The deadline for applications is Nov. 10.
The 11th Annual Webby Awards is seeking entries for the year’s most outstanding Web sites in more than 100 categories, including beauty, fashion, retail, real estate, restaurant and television.
In addition, this year The Webby Awards have unveiled 15 new categories honoring interactive advertising and The Webby Film and Video Awards, the world’s first awards honoring film and video premiering on the Internet.
The early-bird deadline for entries is Oct. 27. For submission guidelines and entry details, visit http://www.webbyawards.com/entries/index.php.
AlwaysOn has issued a call for nominations to the Open Media 100. They are looking for the top emerging technology companies that are creating new business opportunities in the worlds of media, advertising, marketing, branding, and public relations. Winners will be officially announced in January.
Just returned from this year’s Association of National Advertisers’ annual conference in Orlando, Fla.
Overall, I must say the ANA meeting provided a glimpse into changing times.
New technology garnered the most attention. Attendees agreed that new technology posses a chaotic challenge to the marketing world, but the industry for its part is adapting.
By most indications, the 1,000 marketers in attendance (half of which were senior brand managers from member companies) are navigating the nontraditional landscape with renewed vigor. The upbeat mood of the event was in sharp contrast to last year’s, held in Phoenix, where marketers were under siege battling critics on everything from obesity to their dependence on television advertising.
This year, it seemed that the industry has indeed embraced the idea of reinvention.
Brandweek’s Marketer of the Year event kicked off the conference on Thursday night. Toyota’s Jim Farley, group vp-marketing, was named Grand Marketer of the Year.
Procter & Gamble chairman and CEO A.G. Lafley, who keynoted Friday’s general session, contended that although media has changed, basic human needs haven’t. “What’s different is how people are using media and technology choices to meet their needs.”
Lafley cited, putting mirrored ads in women’s bathrooms asking, “Is your lipstick still on?” and running targeted five-second TV spots with the same theme helped P&G increase sales of its Cover Girl Outlast lipstick by 25%.
Hit consumers when they don’t expect it and offer a positive solution, he advised: “It’s not about being at all the touchpoints, it’s about being at the right touchpoint when the consumer is open to it.”
If there is any company struggling with reinvention right now, it is Wal-Mart. Stephen Quinn, svp-marketing, told the story of how the retailer’s namesake brand became threatened by the din of its critics and its dependence on one type of consumer: regular discount shoppers.
Global concerns came to the forefront numerous times. Lafley emphasized that in this age of the Gates Foundation and the Bono-driven Red effort to fight AIDS in Africa, it doesn’t hurt to trumpet your company’s charitable efforts. Hence, there was some mention of P&G’s laudable campaign to use its PUR technology to purify water in poor areas of Africa.
Sadly, said Lafley, some 5,000 babies die every day from drinking fouled water on the continent.
Still, there were numerous times during the event that it seemed marketers should not be brimming with confidence amidst this new world order.
Missteps weren’t hard to come by during presentations in which ANA president/CEO Bob Liodice cited scandal-marred Hewlett-Packard as an example of corporate accountability. The Partnership for a Drug Free America was credited with creating a 30% drop in drug use, even though a recent Government Accountability Office report blasted the $1.4 billion effort as ineffective. The capper was perhaps Linda Kaplan Thaler showing a spoof video that skewered Wal-Mart with footage of goose-stepping soldiers taking over the U.S., just minutes before Quinn took the stage to talk about reinvention.
Most stories of reinvention, heard from many speakers, seemed to require abolishing or diminishing the use of the 30-second television spot. However, marketers seem to have trouble doing so as nearly every presentation began, ended or heavily spotlighted big-spending brands’ 30-second TV ads.
Kaplan Thaler, head of her eponymous New York ad agency, offered a more lighthearted variation on the theme of tech-driven change with a whimsical theory. She said that the 30-second TV spot might resume its rightful place in the media hierarchy in 2016 after people stop using the Internet and decide they want big media companies to once again tell them what to watch.
Thanks for reading, and as always, feel free to email or post your comments.