Here’s an example of the Peter Principle.这里的一个例子，彼得的原则。 You know, people rise to their own level of incompetence.你也知道，人民的崛起，以自己的水平，无能。 Except in this case, the culprit is除在这种情况下，罪魁祸首是 Crain’s New York Business crain的纽约商业 . 。

So I’m reading this week’s issue of Crain’s and on page 15 I come across an article written by Elisabeth Butler Cordova with the headline, “Facebook value: Editor hired via social networking site.”因此，我读这周的问题crain的和15页，我来跨越撰写的文章伊丽莎白巴特勒科尔多瓦与标题， “ Facebook的价值：编辑雇用通过社交网站” 。

Now you don’t have to be a rocket scientist to know what the article is about so I’ll spare you the details.现在您不用再成为一个火箭科学家知道哪些文章是有关，所以我将不遗余力你的细节。

However, what I’m trying to figure out is what makes this story newsworthy and how was this story approved?不过，我要弄清楚是什么使这个故事有新闻价值，以及如何被这个故事批准？

After all, you can’t tell me that Crain’s is just waking up to the fact that people are getting hired through social networking sites!毕竟，你不能告诉我， crain的是刚刚醒来这一事实，即人们越来越聘请透过社交网站！ BlinnPR has found many a freelance writer and publicist through blinnpr已发现，许多自由作家和公关通过 Linkedin LinkedIn的 , as I’m sure other PR firms have as well. ，正如我敢肯定，其他的公关公司，以及。

And don’t tell me this might be the first time Crain’s actually had sources to interview because a little grunt work or even a Profnet query could have produced sources long ago.不要告诉我，这可能是第一时间crain的来源，其实已采访，因为小grunt工作，或什至profnet查询可以产生来源不久前。

No, I think Crain’s really didn’t know stuff like this was happening.没有，我觉得crain的真的不知道的东西一样，这是发生。 And if they didn’t know, what could we infer about the staff and publication?如果他们不知道，什么我们可以推断，有关工作人员和出版？

I remember reading a memoir of Murray Kempton, former columnist with Newsday, and he said ideas for his columns came from getting out of the office (he never learned to drive) and watching and listening to what was going on around him.我记得读一本回忆录，美利肯普顿，前专栏作家与新闻日报，他说他的思路来自列失控的办公室（他从来没有学到的驱动器）和收看和收听什么事情他身边。

Excellent advice for journalists or publicists in today’s hectic media environment.优秀的意见，为记者或公关在今天的忙碌的媒体环境。

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