The AP’s PR Mess…
Thursday, September 21st, 2006According to Michelle Malkin, Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces.
Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.
It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.
Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.
Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there? It should not come as surprise, but the media does treat the media differently.
Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.
Agree, disagree? Feel free to call or email with your comments.
Cheers,
Steven
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