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½É»ó½Ê³â°£ º¸´Ù´Â ´õ ¸¹Àº °Í¿¡ ÀÖ´Â ¾ÈÀü ¼Ò¼Û¿¡ ±×°ÍÀÇ °¡Àå Áß¿äÇÑ °áÁ¤¿¡¼­´Â ´ë½É¿ø ±×µéÀÇ ÅõÀÚ¸¦ ¸¸µé ¶§ ´çÀ» Á÷Á¢ÀûÀ¸·Î' Å뺸 ÀÇÁöÇßÀ¸¸é ¾Ê´Â ÇÑ, ȸ»ç¿¡ ÀÇÇØ »çÃëµÈ ÅõÀÚÀÚ°¡ Á¦3ÀÚ ¼ö ¾ø¾ú´Ù´Â °ÍÀ» IR¿Í °°Àº Áö¹èÇØ ÀºÇà ¹× °ø±ÞÀÚ¸¦ Ãß°ÝÇÒ ±»°Ô ÇÑ´Ù. ¹ý¿øÀº ±×·± ¼Ò¼ÛÀÌ "¾àÇÑ ¿ä±¸¿¡ ¿ø°í."°¡ °á¹éÇÑ È¸»ç¿¡°Ô¼­ ŸÇùÀ» °­¿äÇÏ´Â °ÍÀ» Çã¿ëÇß´Ù´Â °ÍÀ» ¹àÇû´Ù

´ç¿¬È÷, ±âº»ÀûÀ¸·Î ÃæºÐÇÑ ³ëÃâÀº ¹æ¹ý¿¡ ´Þ·Á ÀÖ ´Ù´Â °ÍÀ» ¹àÈ÷´Â °ÍÀ» º¸ÀÌ´Â ¶§ 2000³âÀº 10¿ù 23ÀÏ, ¿¡ È¿·ÂÀ» °áÄÚ ¾ø´Ù ³ªÅ¸³½ ±ÔÄ¢ °è¼Ó ¸íÈ®ÇÑ, ´ç½ÅÀÌ ÇØ¾ß ÇÏ´Â ÀÏÀÇ ¾Æ¹« ¼¼Æ®µµ ¾ø´Ù. In other words, it¡¯s not entirely clear what kind of clarification can be made since it seems like the issue has little to do with the form in which the info is released, but whether or not whatever form it is is accessible and likely to be seen by enough people.

SEC Chairman Christopher Cox has responded by suggesting that sure, blogs could be okay if they are clearly going to be seen and accessible, the press has turned this into a ¡°blog¡± issue, about how blogs can be used for disclosure.

However, that¡¯s not quite right and it¡¯s not what the SEC indicated. What they basically said was that the medium doesn¡¯t matter, the impact does. In the case of Sun, Jonathan Schwartz¡¯s blog is widely read by the press — and thus, if he makes a statement, it will get picked up rapidly (as this very story did!).

So, it makes sense that a blog post from him (in combination with other disclosure methods) is perfectly fine. However, for the IR person at a public company with a blog no one reads, it¡¯s clearly not at all sufficient. In the end, this isn¡¯t a blog issue at all. The medium has nothing to do with it — only the likelihood of the disclosure being noticed and accessible to all.

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