Archive for the 'Fortune Small Business' Category存檔為'財富小型企業'類別

Now that Business 2.0 has bitten the dust, who is next?現在,商業2.0已被咬傷的灰塵,誰是未來?

Friday, September 14th, 2007 週五, 2007年9月14日

Amid steadily decreasing advertising revenue, Time Inc.’s renowned, new economy magazine Business 2.0 will fold after its October issue.在穩步下降,廣告收入,時代公司奇摩知名的,新經濟雜誌業務2.0倍後,將其10月的問題。

No surprise to The BlinnPR Report.毫不奇怪,向blinnpr報告。 In fact, we said back in July amide the hullabaloo on事實上,我們說,早在七月酰胺的叫囂就 Facebook臉譜 that it was time to put the magazine out of its misery.這是時間,把該雜誌指出其痛苦。 Once your corporate parent starts consolidating staff it’s time to look in the mirror and seriously ask yourself what value you bring to the bottom line.一旦您的母公司開始鞏固工作人員,它的時間來研究,在一面鏡子,認真問問自己有什麼價值,你帶來的底線。 After all, how many Top 10 lists can a magazine publish?畢竟,有多少前10名的名單可以一本雜誌出版?

But this entry is not about ripping on Business 2.0.但這個項目沒有關於轉存業務的2.0 。 It’s about predicting what magazines will follow Business 2.0 to the grave.它的關於預測什麼雜誌將遵循業務2.0到墳墓。

Here they are.在這裡他們。
1) 1 ) Fortune Small Business 財富小型企業 . Another magazine not adding value to the bottom line.另一雜誌沒有附加價值的底線。 Plus, how many “small business” magazines do we really need to subscribe too.再加上,有多少“小企業”雜誌我們真的需要訂閱。 DOD — First quarter ‘08.國防部-第一季' 08。

2) 2 ) Wired 有線 . Lost its relevance.失去了其相關性。 Yes, they have Conde Nast’s deep pockets backing them up but watch what happens when circulation number keep falling and advertising dollars dry up even more.是的,他們有conde nast的深口袋,支持他們,但觀賞時會發生什麼流通數量不斷下跌和美元的廣告乾涸,甚至更多。 DOD — First quarter ‘08國防部-第一季' 08

3) 3 ) Fast Company 快速公司 and/or 和/或 Inc. Magazine 公司雜誌 . It’sa toss up.這是折騰了。 However, if I had to say which one it’s Inc. Why?不過,如果我不得不說,其中,它的公司,為什麼呢? Just pick up the latest issue of the magazine.剛剛拿起最新一期的雜誌。 In fact, go back and look at a few of the past issues.事實上,在回去看看幾個把過去的問題。 DOD — Second quarter ‘08.國防部-第二季' 08。

4) 4 ) Portfolio 投資組合 . The first issue was disappointing.第一個問題是令人失望的。 The second issue was, well, let’s just say it didn’t inspire any confidence.第二個問題是,那麼,讓我們剛才說,它沒有任何激勵的信心。 Putting aside what the gossip columns say or the staff turnover, Portfolio is trying to cover business news on a monthly basis and it can’t be done.撇開什麼閒話專欄文章說,或工作人員的營業額,投資組合是試圖掩蓋的商業新聞,每月的基礎上,它不能這樣做。 By the time you read a new issue the news is old, outdated or irrelevant.由時間,你讀的一個新問題的消息,是歲,過時或不相關的。 How many people do you think are going to subscribe to a magazine that publishes old news?有多少人,你認為是去訂閱雜誌出版的舊新聞? Another problem, trying to give business news entertainment glitz.另一個問題,試圖給商業新聞娛樂莉卡•格利茨。 I don’t think it can successfully be accomplished.我不認為它可以成功地完成。 Business and entertainment news are on opposite ends of the spectrum.商業和娛樂新聞是對立的兩端的頻譜。 Good luck trying to mix Access Hollywood and Ben Bernake.好運,試圖混淆獲得好萊塢和Ben bernake 。 DOD — Third quarter ‘08.國防部-第三季' 08。

So there you have it.所以你有它。 The four magazines we believe are going to follow Business 2.0 to the magazine graveyard.四,雜誌我們認為是要按照商業2.0雜誌的墓地。 If you think we’ve missed some or if you agree/disagree, let us know.如果您認為我們錯過了一些,或者如果您同意/不同意,讓我們知道。

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