While heading up to my three times a week 6:00 AM basketball game at the YMCA yesterday, I couldn’t help but laugh again at one of PRWeek’s cover stories.而标题了我，每周3次，上午06点篮球比赛在香港基督教青年会昨天，我忍不住笑，但再次在一个prweek的封面故事。

The headline screams标题尖叫 “Countrywide initiates effort to counter critics.” “在全国范围内发起的努力，反批评” 。 For those with their head in the sand and don’t know there is a mortgage crisis,对于那些与他们的头部在沙子里，不知道是有按揭的危机， Countrywide Financial全国财政 is one of many beleaguered mortgage lenders.是许多困扰按揭贷款。 They recently announced with great fanfare the hiring of Burson Marsteller and a new campaign dubbed “Protect Our Home” to ferociously defend it self from it legion of critics.他们最近宣布，与大张旗鼓雇用博雅公关公司和一个新的运动，被称为“保护我们的家园” ferociously捍卫它的自我从它军团的批评。

Well it seems to me based on what I’m reading and hearing, Countrywide, and BM by extension, are going to have a hard time “protecting their home.”以及在我看来，基于对我所阅读和听力，在全国范围内，和BM延伸，将会有一个艰难的“保护他们的家园。 ”

Remember the legend of记得传奇 Hans Brinker Brinker的汉斯 ? ？ It’s the story of the little Dutch boy who sticks his finger in the dike to prevent it from leaking.它的故事，小男孩荷兰语谁坚持他的手指在堤防，以防止它泄漏。 BM is the little Dutch boy and Countrywide is the dike.骨髓是小男童及荷兰在全国范围内是堤防。 If I’m BM, I’m thinking what do I have to do to help Countrywide survive.如果我的BM ，我的思想是什么，我要做些什么来帮助在全国范围内生存。 Hell with the critics.地狱与批评。

There are to many issues swirling around Countrywide and that’s why their survivability is being called into question.有许多问题在全国范围内左右旋转，这就是为什么他们的生存能力，是被称为成问题。 These include这些措施包括 class action suits集体诉讼 , ， federal regulators being urged to investigate stock trading by Countrywide Financial Inc. chief executive Angelo Mozilo联邦监管机构正在敦促调查股票买卖由全国金融公司行政长官安吉罗mozilo , ， the precipitous drop of Countrywide’s mortgage lending from a year earlier该险峻的下降在全国范围内的楼宇按揭贷款，从去年同期的 and Countrywide announcing its intention to eliminate 10,000-12,000 jobs.并在全国范围内宣布，它打算以消除10000-12000就业机会。

BTW, the layoffs are a complete reversal of what the company had been saying just a month or two ago when CEO Angelo Mozilo could hardly contain his enthusiasm about poaching top mortgage brokers from busted outfits like American Home Mortgage and New Century.的BTW ，裁员是一个完整的逆转，该公司一直在说只是一两个月内前，当行政总裁安吉罗mozilo难以遏制他的热情盗猎顶端按揭经纪从破获的服装一样，美国的住房抵押和新世纪。

BM is going to fail.骨髓是要失败的。 Not because they’re not qualified to handle such a mess, they are.不是因为他们没有资格来处理这样一个烂摊子，他们是。 But because Countrywide’s ability to maintain operations depends on Wall Street funding that can dry up in an instant.但由于在全国范围内的执政能力，保持行动，取决于华尔街的资金，可以干起来，在瞬间。

Not only that, I also predict that within the next year we’re also going to see Countrywide folded into Bank of America.不仅如此，我也预测，在未来的一年，我们也将会看到，在全国范围内并入美国银行。

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No matter what the media or pundits say, Madison Square Garden, the New York Knicks nor Isiah Thomas has a PR Problem.无论是什么媒体或学者说，麦迪逊花园广场，新的纽约尼克斯队主帅托马斯也有一个公关的问题。 Yes, that’s right.没错，就是那个的权利。 There is no PR problem.有没有公关的问题。 No need to go into crisis communications mode or circle the wagons.没有必要去陷入危机的通信模式或圈的货车。

Now you might get the impression from reading or listening to the news, how can you not, that the world is coming to an end: nobody will ever again step foot in Madison Square Garden, season tickets subscriptions will be canceled, sponsors will drop like flies and no more ad dollars.现在，您可能得到的印象是从阅读或收听新闻，你如何能不，这个世界即将结束的：没有人会再次踏上一步，在麦迪逊花园广场，赛季门票的订阅将被取消，赞助商将下降一样，苍蝇和没有更多的广告收入。 It’s not going to happen.它不会发生。

The media and pundits don’t know what they’re talking about.媒体和专家们不知道他们是怎么谈。 What are the media and pundits basing their conclusions on?什么是媒体和专家根据他们的结论呢？ Kobe Bryant!科比！ I certainly hope not.我当然希望不会。 Seems to me Mr. Bryant is doing OK for himself.在我看来，布赖恩特先生是做确定为自己。 Michael Vick?迈克尔vick ？ Let’s give it a few years.让我们给它一个几年。

Fact is, the New York media treat James Dolan, Cablevision, and the New York Knicks horribly, and this suit was fuel for the fire.事实是，设在纽约的媒体对待詹姆斯杜兰， Cablevision公司，和新的纽约尼克斯队一塌糊涂，这是适合的燃料，灭火。 Come to think of it, you could also include the New York Rangers but winning last season and the addition of high profile players over the summer has kept the media at bay.试想想，您也可以包括纽约游骑兵队但赢得上赛季增加了高姿态的球员整个夏季一直媒体湾。

My point is this.我的意思是这一点。 As long as the Knicks win, the Garden will be filled, season tickets whether they’re partial plans or full season will be bought, sponsors will not abandon the team and ad space on MSG Network will be sold.只要尼克斯赢，该园将有待填补，赛季门票无论它们是部分计划或一个完整赛季将买，赞助商不会放弃团队和广告的空间，味精网络将被出售。

As Oakland Raider owner Al Davis once said, “Just win baby.”作为奥克兰收集者，拥有基地戴维斯曾经说过： “刚刚赢得婴儿” 。

Mark my words, once the New York Knicks start winning on the court people will quickly forget.马克我的话，一旦新的纽约尼克斯队开始打赢对法院的人很快就会忘记。 After all, people have short memories.毕竟，人有短期的回忆。

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The week before Labor Day is always a slow news cycle but things must have really been crawling at a snail’s pace for一周前的劳动节，始终是缓慢的新闻周期的东西，但必须有确实一直在抓取在蜗牛的步伐 InformationWeek 信息周刊 to run this story…运行这个故事…

The gist of the story is eighty-seven percent of consumers said they lost respect for businesses after those companies lost customers’ personal information, according to InfoSurv’s survey of 400 consumers.精神的故事是87 ％的消费者表示，他们失去了尊重企业后，这些公司失去顾客的个人资料，根据infosurv的统计调查结果显示， 400名消费者。 Tablus, a company that provides systems for protecting software, backed the survey and announced the results Tuesday. tablus ，公司提供系统保护软件，支持调查并公布结果，周二。 According to Tablus, respondents’ comments indicated that a loss of personal information equals a loss of business because consumers believe businesses should place a high priority on maintaining trust and the confidentiality of their information. 据tablus ，受访者的评论指出，亏损的个人信息等于损失了生意，因为消费者相信，企业应放在高度优先地位，保持信任和保密，他们的信息。 In fact, 96% of respondents said that protecting customers from data breaches should be a company’s highest priority. 事实上，在96 ％的受访者表示，从保护客户数据的违反应该是一个公司的最高优先事项。 Ninety-five percent of respondents said there is no excuse for exposing customers’ confidential information, and 93% said that businesses are obligated to protect sensitive content. 95 ％的受访者表示是没有借口，揭露客户的机密资料，以及93 ％的说，企业有责任，以保护敏感内容。 Ninety-four percent of respondents said if there’sa technology to prevent the loss of confidential and personal information, all businesses should use it. 94 ％的受访者表示如果有技术，以防止损失的机密和个人资料，所有企业都应该使用它。

Why isn’t this news?为什么没有这一消息？ First, because it’s old news.首先，因为它的旧新闻。 A simple Google search would have shown this.一个简单的Google搜索将显示这一点。 Also companies such as此外，公司如 Forrester Research Forrester Research公司 , ， Gartner Gartner的 and和 Protegrity protegrity ( full disclosure, Protegrity is a BlinnPR client ) have been talking about this subject for months now. （ 全面披露， protegrity是一个blinnpr客户端 ）一直在谈论这个问题的几个月现在。 In fact, Forrester and Protegrity have actually calculated in real dollar amounts what a data breach could cost a company.事实上，在Forrester公司和protegrity其实计算，在真正的美元数额有什么数据可以违约成本的公司。 And lastly, anybody who closely follows security and data breaches knows that at RSA 2006 and 2007 this topic was presented as part of a panel discussion.最后，任何人谁紧随安全和数据违反知道，在RSA的2006年和2007年这个题目是作为一个组成部分，小组讨论。 How do I know?我怎么知道？ Yes, I was at RSA but I was also a panelist both years.是的，我是在RSA的，但我也是一个小组成员都年。

This isn’t about bashing InformationWeek or being the ultimate arbiter of what they should or should not report on.这不是扑头信息周刊或作为裁决的最终裁决是什么，他们应该或不应该的报告。 I’ll leave that up to people who are legends in their own mind.我会离开，直至人谁是传说在他们自己的主意。

No, my point is this.不，我要说的是这一点。 We already know data breaches are harmful to a company’s brand.我们已经知道的数据违反有害的一间公司的品牌。 What we really should be concerned with is making data breaches part of a company’s crisis communications plan.我们真正应该关注的是决策的数据违反的一个组成部分，公司的危机沟通计划。 I can tell you from first hand knowledge that data breaches are not and they should be.我可以告诉你，从第一手知识，数据违反不和他们应。

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While playing 18 holes of golf at Van Cortlandt Park in the Bronx over the weekend, I read online that it took Monster.com about five days to disclose a data breach where the personal information of a whole mess of grumpy job seekers, hoping that posting their resumes on Monster would result in a life of happiness and prosperity, got stolen.而扮演了18个洞的高尔夫球场在车cortlandt公园在布朗克斯本周末，我在线阅读，它采取了monster.com约五天披露的数据，违反所在的个人资料，整个一团糟的老百姓着想的求职者，希望调职自己的简历上的怪物，会导致生活的幸福和繁荣，得到被盗。

I can’t answer the question about whether five days was too little or too much, but I can give you an idea about what you need to know before you disclose to customers, the media and in most cases your bank and credit card companies.我不能回答这个问题是否五天太少或太多，但我可以给你一知道哪些是您需要知道您之前透露给客户，媒体和在大多数情况下，您的银行和信用卡公司。 You need to know what happened, what and how much was stolen, who was affected, and what you are going to do to make sure it doesn’t happen again.您需要知道到底发生了什么，什么有多少被人偷去，谁受到影响，和你怎样做，以确保它不会再发生。 Maybe not with 100% certainty what happened or who the perpetrator(s) were, but enough to know generally what broke, so that you can assure customers you will fix it.也许不是与100 ％确定性所发生的事情或谁是肇事者（ ） ，但足够的了解，一般发生什么，这样你可以保证客户你会解决它。

This ultimately comes down to a trust game, and I’d advise anyone to have more information (even if it takes a few days extra), then less.这最终归结为一个信托的游戏，我要提醒的人有更多的信息（即使需时数天内额外的） ，则更少。 Saying “we’re screwed, we just don’t know how big the pole is” doesn’t engender confidence in your customer base.他说： “我们正在拧，我们只是不知道有多大，极是”不产生信心，在您的客户基础。 If you can’t get that information after a certain amount of time, then you need to disclose anyway - but understand you’re going to be pummeled ala TJX.如果您无法得到的信息后，一定数额的时间，那么你就需要披露无论如何-但我们了解您将会本周助理法律顾问t jx。

That’s why I harp time and time again about crisis communications.这就是为什么我竖琴时间和一次又一次的危机有关的通讯。 It’s going to happen to you, it’s just not clear when.这将会是发生在你身上，只是不明确时。

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Credit for this entry goes to Henry Blodget at the 信用为这个项目去唐英年答在 Silicon Alley Insider 硅巷内幕 … …

Five days after Ukrainian hackers busted into a “rogue server” and stole contact info for 1.3 million Monster users, Monster told the users.五天后，乌克兰黑客破获成为一个“无赖服务器”并偷走了联络方式，为130万用户的怪物，怪兽告诉用户。 But it did so in one of the most inscrutable但这样做是在其中一个最inscrutable press releases新闻发布 ever written.以往的书面。

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On the front page of this week’s PRWeek there is an就头版本星期的prweek有一 article文章 about how Ogilvy Public Relations Worldwide, through a joint venture with Tsinghua University in Beijing, has indirectly helped counsel government ministries and companies in China on communicating with various worldwide audiences about its recent spate of manufacturing debacles and product recalls.有关如何奥美公共关系世界各地，合资企业与清华大学在北京，也间接帮助律师政府各部委和公司在中国的沟通与各世界各地的观众约其最近一连串的制造业debacles和产品召回。

How effective is the counseling when the former head of China’s top food and drug safety agency was sentenced to death this past May after pleading guilty to corruption and accepting bribes?如何有效的是辅导时的前负责中国顶尖的食品和药物安全机构被判处死刑，这在过去可能后，承认控罪，贪污和收受贿赂？

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Last week, Starbucks placed a上周，星巴克放在一 video视频 on YouTube responding to a video posted by the Oxfam Charity.在YouTube上回应视频张贴由乐施会的慈善机构。 The Oxfam video was launched in conjunction with ‘Starbucks Day of Action,’ held December 16th, when activists visited Starbucks locations across the world in protest of the coffee retailer’s alleged mistreatment of Ethiopian farmers.乐施会推出的视频在与'星巴克天的行动， '举行12月16日，当积极分子参观了星巴克的地点，世界各地在抗议咖啡零售商的指控虐待埃塞俄比亚农民。

The Starbucks video calmly addresses the Oxfam allegations, citing an impasse over Ethiopian trademark legalities.星巴克视频冷静地址乐施会的指控，援引的僵局埃塞俄比亚商标的合法性。 Starbucks claims the refusal to sign a trademark agreement with Ethiopia is a stumbling block they hope to resolve on behalf of the farmers.星巴克索赔拒绝签署一项协议，商标与埃塞俄比亚是一个绊脚石，他们希望解决的名义农民。 The coffee chain’s representative goes on to refute the contention that Starbucks refuses to pay a fair price for its coffee reserves and, in fact, routinely pays well above commodity price, and above fair trade price.该咖啡连锁店的代表的推移，反驳争论的星巴克拒绝支付公平的价格供其咖啡储备，而事实上，经常自付，远高于商品价格，及以上的公平贸易价格。

Unlike many recent ineffectual corporate reactions to social journalism and networking eruptions, Starbucks’ response is unique in that the corporation managed Oxfam’s unconventional assault in a very unconventional way, via YouTube.不像许多最近的无效企业的反应，社会新闻和网络爆发，星巴克的反应是独一无二的，该公司管理的乐施会的非传统攻击，在一个非常非常规的方式，通过YouTube上。 Regardless of the outcome of this particular incident, the move on Starbucks’ part comes off as unmistakably in touch with today’s communication modes and methods.”无论结果如何这种特别事件，此举对星巴克的一部分，来小康作为明确无误地接触，与今天的通信方式和方法“ 。

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