Back in October, when早在10月，当 PRWeek prweek drooled over drooled超过 Burson Marsteller博雅公关公司 for instituting a new PR campaign for为建立一个新的公关活动，为 Countrywide Financial全国财政 to help them out of the financial trouble they were in, we asked whether the campaign was a waste of time and money.帮助他们走出金融麻烦，他们在，我们询问，运动是浪费时间和金钱。

Well, turns out we were right.那么，原来我们是正确的。 Our prediction (10/13/07) that Bank of America would take over Countrywide Financial was spot on.我们的预测（ 10/13/07 ）表示，美国银行将接管全国财政是现货对。 Granted we were slightly off on the date, we said it would happen within the year.给予我们稍微对小康之日起，我们表示，它将发生在今年。

Now what I want to know is this: How could PRWeek have run such a glowing story without taking the economy into account?现在我想知道是这样的：如何能prweek已运行这样一个光辉的故事，而不考虑经济陷入帐户？ Your head would have had to be buried deeply in the sand to not comprehend what effect the economy was having on the mortgage industry and homeowners.在你的头上，将不得不被掩埋在深深沙子，不理解什么影响，当时的经济有对按揭业和业主。

Instead of acting as a cheerleader, I would expect the reporter and his or her editor to take a step back during the reporting process and ask themselves a simple question.而不是代理作为一个啦啦队长，我会期望，记者和他或她的编辑采取退后一步，在报告的过程中和问问自己，一个简单的问题。 What happens if?如果发生什么事？ Surely any battle worthy reporter/editor would have raised this question.当然，任何的战斗，值得记者/编辑会提出这个问题。 Or am I being too naïve?还是我过于天真？

Either way, I’m not surprised we made the right call.无论采用哪种方式，我一点都不觉得奇怪，我们作出了正确的呼吁。 Effective PR practitioners can always tie their client’s stories into local, national and world events no matter what industry the client represents.有效的公关从业人员可以随时配合其客户的故事，到地方，国家和世界大事，不管什么行业的客户代表。 But I also can’t help but feel sorry for PRWeek .但我也不能帮助，但感到遗憾prweek 。 After all, it’sa lot harder for a publication to ask tough questions of interviewees when they’re leading the cheers and the interviewee is one of your largest advertisers.毕竟，这是很多努力，为出版要求的棘手问题的受访者时，他们领导的欢呼声和被采访者是您的其中一个最大的广告客户。

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