當每個星期三次朝向由我的6:00上午籃球比賽決定在YMCA昨天時，我不可能再幫助，但是笑一致PRWeek的封面故事。

標題尖叫 「全國範圍的發起努力抵抗評論家」。 為那些用他們的頭在沙子，并且不要知道有抵押危機， 全國範圍財政 是許多被圍攻的抵押貸款人之一。 他們最近宣佈了與偉大的誇耀聘用Burson Marsteller，并且取綽號的一次新的競選「保護我們的家」凶猛地保衛它自已從它評論家軍隊。

以我所见基於的井在什麼我是讀書和聽力，全國範圍和BM由引伸，有困難時期「保護他們的家」。

記住傳奇 Hans Brinker? 它是在隄堰黏附他的手指防止它漏小荷蘭男孩的故事。 BM是小荷蘭男孩，并且全國範圍的是隄堰。 如果我是BM，我認為什麼我必須做幫助全國範圍生存。 地獄與評論家。

有對打旋在全國範圍附近的許多問題，并且所以他們的生存能力表示疑問。 這些包括 集團利益訴訟, countrywide敦促的調查股票交易聯邦管理者Financial Inc. 首席執行官Angelo Mozilo, 全國範圍的抵押出租險峻下落從一年更加早期 并且全國範圍宣佈它的意圖消除10,000-12,000個工作。

BTW，臨時解雇是什麼的完全逆轉公司說一個月或二前，當CEO Angelo Mozilo可能幾乎不包含他的熱情關於偷獵頂面抵押估價人從被猛擊的成套裝備像美國房屋貸款和新的世紀。

BM出故障。 沒有，因為他們沒有具有資格處理這樣混亂，他們是。 但，因為全國範圍的能力維護操作依靠可能立即烘乾的華爾街資助。

不僅那，我也預言在下一年之內我們也看全國範圍被摺疊入美國的銀行。

書簽：

This past weekend my wife and I spent some quiet time at our second home in upstate New York. Two and a half hours from New York City, year round mountain views and total privacy. We cannot see or hear our neighbors and they cannot see or hear us. Just the way we like it.

Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news. And you know what? Talk about publishing industry rubbish. What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on “Staffing pyramid impedes service?” Did anybody at PRWeek read the piece before printing it?

The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.

Bullshit. You don’t need to stand a pyramid on its head. What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole. And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people. Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR. Period. Also, for Christ’s sake pay top dollar for talent. And lastly, avoid the comical bait and switch during the pitching process. It’s an insult to the prospect/client. Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications. No questions asked.

Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.

Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics. But I guess that is what an Op-ed is all about, opinions not facts.

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On the front page of this week’s PRWeek there is an article about how Ogilvy Public Relations Worldwide, through a joint venture with Tsinghua University in Beijing, has indirectly helped counsel government ministries and companies in China on communicating with various worldwide audiences about its recent spate of manufacturing debacles and product recalls.

How effective is the counseling when the former head of China’s top food and drug safety agency was sentenced to death this past May after pleading guilty to corruption and accepting bribes?

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According to Michelle Malkin, Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces.

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there? It should not come as surprise, but the media does treat the media differently.

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.

Agree, disagree? Feel free to call or email with your comments.

Cheers,
Steven

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