While heading up to my three times a week 6:00 AM basketball game at the YMCA yesterday, I couldn’t help but laugh again at one of PRWeek’s cover stories.而标题了我，每周3次，上午06点篮球比赛在香港基督教青年会昨天，我忍不住笑，但再次在一个prweek的封面故事。

The headline screams标题尖叫 “Countrywide initiates effort to counter critics.” “在全国范围内发起的努力，反批评” 。 For those with their head in the sand and don’t know there is a mortgage crisis,对于那些与他们的头部在沙子里，不知道是有按揭的危机， Countrywide Financial全国财政 is one of many beleaguered mortgage lenders.是许多困扰按揭贷款。 They recently announced with great fanfare the hiring of Burson Marsteller and a new campaign dubbed “Protect Our Home” to ferociously defend it self from it legion of critics.他们最近宣布，与大张旗鼓雇用博雅公关公司和一个新的运动，被称为“保护我们的家园” ferociously捍卫它的自我从它军团的批评。

Well it seems to me based on what I’m reading and hearing, Countrywide, and BM by extension, are going to have a hard time “protecting their home.”以及在我看来，基于对我所阅读和听力，在全国范围内，和BM延伸，将会有一个艰难的“保护他们的家园。 ”

Remember the legend of记得传奇 Hans Brinker Brinker的汉斯 ? ？ It’s the story of the little Dutch boy who sticks his finger in the dike to prevent it from leaking.它的故事，小男孩荷兰语谁坚持他的手指在堤防，以防止它泄漏。 BM is the little Dutch boy and Countrywide is the dike.骨髓是小男童及荷兰在全国范围内是堤防。 If I’m BM, I’m thinking what do I have to do to help Countrywide survive.如果我的BM ，我的思想是什么，我要做些什么来帮助在全国范围内生存。 Hell with the critics.地狱与批评。

There are to many issues swirling around Countrywide and that’s why their survivability is being called into question.有许多问题在全国范围内左右旋转，这就是为什么他们的生存能力，是被称为成问题。 These include这些措施包括 class action suits集体诉讼 , ， federal regulators being urged to investigate stock trading by Countrywide Financial Inc. chief executive Angelo Mozilo联邦监管机构正在敦促调查股票买卖由全国金融公司行政长官安吉罗mozilo , ， the precipitous drop of Countrywide’s mortgage lending from a year earlier该险峻的下降在全国范围内的楼宇按揭贷款，从去年同期的 and Countrywide announcing its intention to eliminate 10,000-12,000 jobs.并在全国范围内宣布，它打算以消除10000-12000就业机会。

BTW, the layoffs are a complete reversal of what the company had been saying just a month or two ago when CEO Angelo Mozilo could hardly contain his enthusiasm about poaching top mortgage brokers from busted outfits like American Home Mortgage and New Century.的BTW ，裁员是一个完整的逆转，该公司一直在说只是一两个月内前，当行政总裁安吉罗mozilo难以遏制他的热情盗猎顶端按揭经纪从破获的服装一样，美国的住房抵押和新世纪。

BM is going to fail.骨髓是要失败的。 Not because they’re not qualified to handle such a mess, they are.不是因为他们没有资格来处理这样一个烂摊子，他们是。 But because Countrywide’s ability to maintain operations depends on Wall Street funding that can dry up in an instant.但由于在全国范围内的执政能力，保持行动，取决于华尔街的资金，可以干起来，在瞬间。

Not only that, I also predict that within the next year we’re also going to see Countrywide folded into Bank of America.不仅如此，我也预测，在未来的一年，我们也将会看到，在全国范围内并入美国银行。

Bookmark to: 书签：

This past weekend my wife and I spent some quiet time at our second home in upstate New York.过去这周末我的妻子和我花了一些安静的时间，在我们的第二个家，在纽约州北部。 Two and a half hours from New York City, year round mountain views and total privacy.两个半小时，由New York City ，全年山区的意见和总的隐私权。 We cannot see or hear our neighbors and they cannot see or hear us.我们不能看到或听到我们的邻居，他们不能看到或听到我们。 Just the way we like it.只是这样，我们喜欢它。

Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news.无论如何，我刚巧带来一些阅读材料与我，包括7月23日prweek急起直追，对一些行业新闻。 And you know what?和你知道什么？ Talk about publishing industry rubbish.谈谈出版业的垃圾。 What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on什么是prweek的编委会思想，当他们公布的海关moed的专栏版上 “Staffing pyramid impedes service?” “工作人员的金字塔，阻碍了服务” ？ Did anybody at PRWeek read the piece before printing it?没有任何人在prweek读片之前，印刷呢？

The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.的前提下的一块是公关公司获得更多的邦为推卸责任，并得到了广大客户的战略律师，他们是“尖叫” ，由逆变人手金字塔和有中到入门级的雇员，参与战略方向的通信程序，从而生产真正的投资回报率和降低员工流失率。

Bullshit.布尔什特。 You don’t need to stand a pyramid on its head.您不必站在金字塔就其头部。 What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole.什么moed的坚定和其他的公关公司需要做的首先是创建一个企业文化认为以外的方块中，把信封，并且创造了新的思路和建议，由雇员无论身在何处，他们都在图腾柱。 And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people.然后他们需要摆脱对伍德认为，目前存在的工作人员之间的替换它们真正的聪明人。 Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR.看看，如果您不是比我聪明，您还不够好工作blinnpr 。 Period.期。 Also, for Christ’s sake pay top dollar for talent.此外，为基督的缘故而支付顶端港元人才。 And lastly, avoid the comical bait and switch during the pitching process.最后，避免滑稽的诱饵和开关在俯仰过程。 It’s an insult to the prospect/client.它的一种侮辱的前景/客户端。 Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications.顶端飞行的意见，高层的医生应该是一个365/24/7美化市容的CMOS和/或副总裁通信。 No questions asked.没有询问的问题。

Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.按照我的意见，和你不会有高流动率moed谈或不满的客户要求我们如何blinnpr可以做的更好。

Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics.无论如何，我有其他的问题，与论坛版一样，众多的报表moed作出被认为是不作为后盾与支持的统计数字。 But I guess that is what an Op-ed is all about, opinions not facts.但我猜想这是一个作品- ED是所有有关的意见，不是事实。

Bookmark to: 书签：

On the front page of this week’s PRWeek there is an就头版本星期的prweek有一 article文章 about how Ogilvy Public Relations Worldwide, through a joint venture with Tsinghua University in Beijing, has indirectly helped counsel government ministries and companies in China on communicating with various worldwide audiences about its recent spate of manufacturing debacles and product recalls.有关如何奥美公共关系世界各地，合资企业与清华大学在北京，也间接帮助律师政府各部委和公司在中国的沟通与各世界各地的观众约其最近一连串的制造业debacles和产品召回。

How effective is the counseling when the former head of China’s top food and drug safety agency was sentenced to death this past May after pleading guilty to corruption and accepting bribes?如何有效的是辅导时的前负责中国顶尖的食品和药物安全机构被判处死刑，这在过去可能后，承认控罪，贪污和收受贿赂？

Bookmark to: 书签：

According to据 Michelle Malkin米歇尔malkin , Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces. ，比拉尔侯赛因，美联社摄影师在伊拉克协助恐怖分子对联军。

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.回到4月12日，侯赛因先生是被俘的联军在一公寓与叛乱分子和缓存的武器。

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.但直到过去这星期日， 9月17日，美联社记者终于承认，侯赛因被禁锢。

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.不管您是反对战争或为它，但它不应采取美联社四个月承认他们的一个记者走入了一个据称基地组织领导人和测试呈阳性反应制造炸弹的材料。

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there?是不是我们的责任，作为公关专业人士，以有效地律师我们的客户，在这种情况下的企业管理，得到坏消息指出，尽快和去从那里？ It should not come as surprise, but the media does treat the media differently.它不应该来作为突击，但媒体是否对待媒体的不同。

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.无论哪种方式，美联社记者的通讯处得到魔鬼角的方式为他们处理这种情况。

Agree, disagree?同意不同意？ Feel free to call or email with your comments.请随时致电或电子邮件与您的意见。

Cheers,干杯，
Steven史蒂芬

Bookmark to: 书签：