4As Hire GolinHarris 4as聘請高誠公關
Tuesday, September 26th, 2006 週二， 2006年9月26日The American Assn.美國協會。 of Advertising Agencies has hired GolinHarris for an廣告機構已經聘請了高誠公關為一 image campaign形象廣告系列 as the industry’s “Advertising Week” salute kicks off this week.作為業界的“廣告週”致敬，正式展開在本星期。
The PR effort, according to Advertising Age , is to burnish the industry’s image and “stave off negative headlines.” Good luck.公關努力，根據廣告的年齡 ，是打磨業界的形象和“避免負面的新聞標題。 ”祝你好運。
Unfortunately, there’sa larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs.不幸的是，有一個更大的問題在這裡發揮，那就是廣告業的實現，它的未來是有疑問，在之後的技術和媒體的突破。
Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best.有足球場的趨勢，高誠公關的故事，以及將上一回掌摑事件一樣，廣告週是不會改變的事實，即人們正拭目以待少電視和機構正在創造平庸的廣告在最好的。 When was the last time an agency created a kick ass advertising campaign?當是最後一次的機構創造了踢驢的廣告系列？
No, what the advertising industry really needs are smart, sharp people who get it.沒有，什麼廣告業真正需要的是精明，尖銳的人誰得到它。
Agree, disagree?同意不同意？ Email me your thoughts.發送電子郵件給我您的想法。
Cheers,乾杯，
Steven潘國
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