Did we go too far or was it sheer brilliance?我們沒有走得太遠，或者是純粹的輝煌呢？

By now you’re all familiar with Chris Anderson’s, editor-in-chief of Wired magazine,現在您所有的熟悉與克里斯安德森的，人兼總編輯的Wired雜誌， email list電子郵件列表 of blackballed PR firms. blackballed的公關公司。

A quick glance over the list reveals email addresses from Edelman, 5W PR, Fleishman-Hillard, Ogilvy, Lippe Taylor, Morris+King, SS PR, Weber Shandwick, and dozens more.快速瀏覽過的名單顯示，電子郵件地址由愛德曼，五瓦特公關， fleishman - hillard ，奧美中， Lippe泰勒，莫里斯+國王， SS為公關，萬博宣偉，和幾十個以上。

Well being the aggressive PR firm that we are, BlinnPR’s business development team emailed some of the clients represented by these PR firms.福祉咄咄逼人的公關公司，我們是， blinnpr的業務開發團隊通過電子郵件發送的一些客戶所代表的這些公關公司。 We let their clients know in no uncertain terms that they’ve been blackballed by Wired and who knows how many other unnamed publications.我們讓他們的客戶知道在沒有明確指出，他們已經blackballed由有線和誰知道有多少其他未命名的刊物。

Oh and by the way, BlinnPR is not on the list and our clients enjoy unfettered access to Wired and a host of other publications because of our no-nonsense, get the job done without annoying reporters approach. OH和由的方式， blinnpr不在名單上和我們的客戶享有不受阻礙地進入有線和許多其他出版物，因為我們沒有胡說，才能完成任務，沒有煩人的記者的做法。

Needless to say, two PR firms didn’t appreciate our aggressiveness.不用說，兩個公關公司並沒有明白我們的進取。 One going so far as to try and entice our clients and employees to leave by promising greener pastures.一去，所以就嘗試和吸引我們的客戶和僱員離開承諾，青翠的牧場。 BTW, it has been 10 days and still none of our clients or employees has left.的BTW ，但已10天，仍沒有我們的客戶或僱員已經離開。

Maybe it’s me, but why would our clients and employees leave in the first place.也許這是我，但為什麼會我們的客戶和僱員離開擺在首位。 For a PR firm who has been blackballed by Wired and can’t say for sure what other publications are trashing their emails?一個公關公司誰一直blackballed由有線和不能肯定地說有什麼其它出版物是郵件的電子郵件？ But that is a discussion for another day.不過，這是一個討論的另一天。

Anyway, some people thought it was a brilliant move on our part while others felt otherwise.無論如何，有些人以為這是一個輝煌的動議對我們的一部分，而其他人認為，否則。

Personally, I’m not apologizing for what we did.我個人來說，我不道歉，為我們所做的。 A day doesn’t go by when our clients are not being courted by other agencies.一天不通過時，我們的客戶並沒有被courted由其他機構。 If you think it doesn’t happen you have your head in the sand.如果你認為它不會發生你有你的頭上，在沙子。 As I see it the differences is in the approach.正如我看到它的差異是在辦法。

Fact is, BlinnPR aggressively goes after new business and represents our clients with the same fervor.事實是， blinnpr積極去後，新的業務和代表我們的客戶具有相同的熱情。

I would like to hear your thoughts.我想聽聽您的想法。 What do you think?您怎麼看？ Did we go too far or was it sheer brilliance.我們沒有走得太遠，或者是純粹的輝煌。

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Picking the perfect PR firm is like buying a puppy.採摘完美的公關公司，是想購買的小狗。

You can do lots of in-depth research, carefully narrow the field down to a few purebreds, mercilessly quiz and be quizzed by the owners of the kennel, then meet the litter and carefully decide which pup is perfectly suited to your needs.你可以做很多在深入調查研究，仔細狹窄領域下降至一個數純種，無情地問答，並詢問了由業主的狗，然後滿足亂拋垃圾及審慎決定的PUP ，是完全適合您的要求。 Or you can dash into the shelter, quickly survey what’s available, and pick the perkiest puppy.或者您也可以短跑到住房，迅速調查，有什麼可用的，並挑選perkiest的小狗。

Both methods work out just fine most of the time.這兩種方法的工作，剛才被罰款，大部分的時間。 The problems occur when you don’t know anything about puppies and what they’re supposed to do.問題發生時，你不知道什麼的小狗和他們是怎麼做的假定。 Here are six steps that’ll help you pick a PR firm that doesn’t bite.這裡有六個步驟，這會幫助您選擇一個公關公司，這並不咬。

1) Define Your Organization’s Needs 1 ）定義您的組織的需求
If you don’t know what you want your PR agency to do, chances are you’ll hire an agency that will do nothing but bill you.如果您不知道什麼您想要的公關公司做的，機會是您聘請的機構將什麼也不做，但你條例草案。 No legitimate PR firm is enthusiastic about working with a client who is clueless about his or her needs.沒有合法的公關公司是熱衷於工作與客戶誰是不懂他或她的需要。 We all know from bitter experience that such a client will eventually turn feral and blame the PR firm for not delivering concrete results.我們都知道，從痛苦的經驗，這樣的客戶端將最終把野生和責怪公關公司沒有提供具體的成果。

So figure out if you want to drum up interest in a public offering, a leveraged buy-out, have someone handle the release of bad news, or raise the general visibility of your organization.因此，計算出如果您要鼓起來的興趣，公開招股，槓桿收購，有人處理釋放壞消息，或普遍提高能見度，您的組織。 Put this information in a background document – it can be just a few pithy paragraphs – to share with the PR firms you’re considering working with.提出這方面的資料，在一份背景文件-它可以在短短數口訣段-分享與公關公司，您考慮的工作。 But wait … don’t press the send button yet.但等待…不按下發送鍵。

2) Tell Me More 2 ）告訴我更多
Remember the song Summer Nights from Grease and the line tell me more, tell me more.記得這首歌的夏季之夜由油脂和路線告訴我更多，告訴我更多。 Well, apart from your PR goals, as mentioned above, it’s helpful to include your organization’s history, mission and aim, issues or areas of potential concern, current or past communications efforts, and your budget in the backgrounder.那麼，除了從您的公關目標，正如上文所述，它的幫助，包括貴組織的歷史，使命和目標，問題或領域的潛力，關注，目前或過去的通訊的努力，和您的預算，在背景。

This doesn’t mean you have to devote hours into conjuring up a beautifully crafted document.這並不意味著你必須花時間到變戲法了一個精美製作的文檔。 Just lay out the facts.只是鋪陳事實。 If you give me this information up front I’ll be able to prepare an information package or presentation specifically addressing your needs.如果你給我這方面的資料前方我將能夠編寫一套資料，或介紹具體針對您的需求。 Otherwise, we’ll have a lovely breakfast at the否則，我們將有一個可愛的早餐在 Coffee Shop咖啡館 and I’ll spend a couple of hours trying to draw this information out of you.我會花了幾個小時企圖拉攏這方面的資料出來你。 Save us both the time and trouble and tell me clearly what you need up front.拯救我們雙方的時間和麻煩，告訴我清楚您所需要的前方。 We can still have breakfast.我們仍然可以吃早餐。

Here is a sample這裡是一個範例 Backgrounder新聞背景 and和 RFP1 rfp1 and和 RFP2 rfp2 for you to look at.你看看。

3) PR Pop Quiz 3 ）公關彈出問答
Now that you know what you want from your PR campaign, find a firm who can deliver it.現在你知道什麼你想從您的公關活動，找到一個堅定的誰可以提供。 You know the drill, ask你知道演練中，要求 people人們 you trust for recommendations and check with您信任的建議和查詢 professional organizations專業組織 . 。 If you know any reporters who cover your industry ask them what PR people they like working with and whose如果您知道任何記者，誰支付您的行業，要求他們什麼公關人，他們喜歡的工作和與他們的 press releases新聞發布 consistently bore them to tears.一貫口徑他們的眼淚。

After identifying several PR firms that seem to fit your needs, send over your backgrounder information by email.後查明幾個公關公司，似乎以滿足您的需要，發送您的背景資料通過電子郵件。 Then get in touch with the firms whose responses impress you.然後取得聯繫的公司，其反應您留下深刻的印象。 If they say that they have a lot of experience in your industry, make sure there’s no conflict of interest – you really don’t want to be represented by the firm that reps your competitors.如果他們說他們有很多經驗，在您的行業，要確保有沒有利益衝突-你真的不想被代表由公司代表您的競爭對手。 If all goes well, ask them to send over a capabilities package.如果一切順利，請他們派一個能力的方案。 This document should include general background on the firm, relevant experience, areas of expertise, bios of the people who would work on your account and any special skills or resources they may have such as, overseas offices.本文件應包括一般背景上的堅定，相關工作經驗，專長領域， BIOS中的人誰的工作將在您的帳戶和任何特殊技能或資源，他們可能有這樣的作為，海外辦事處。

4) Test the Chemistry 4 ）測試化學
After reviewing your responses, select the two or three firms that best meet your criteria and schedule a “Get to Know You” meeting.在審核您的反應，選擇兩個或三個公司的最能滿足您的條件及附表1 “結識你”的會議。 During this meeting you’ll get a better feel for the PR firm’s credentials and how they relate to your goals, but you’ll also be able to gauge whether you can work with these people or not.在本次會議期間您將獲得一個更好的感覺，為公關公司的全權證書，以及他們如何與您的目標，但您也可以來衡量是否可以與這些人或沒有。 Remember, these are the folks who are going to be your public face, the people who will be putting words into your mouth and shaping your image.請記住，這些都是鄉親誰將會是您的公眾形象，人民群眾誰將會把言論變成你的口和塑造你的形象。 You don’t have to love them, but if you can’t stand to sit next to them on a cross-country flight, if they make your allergies appear and you don’t have allergies– look for another firm.你不須要愛他們，但如果你不能袖手旁觀，坐在旁邊的他們就一個跨國家的飛行，如果他們讓您的過敏症出現，並且您不有過敏-尋找另一家公司。

5) The Song and Dance 5 ）歌與舞
Yes, we’re finally reaching the end of this process.是的，我們終於達成年底這一進程。 All that remains is nailing down the details.所有這仍然是釘下來的細節。 Find out what reporting methods the firm uses (AKA: how they’ll tell you what they’ve done for you lately), how do they measure success, and if the senior management team who have been wooing you will actually be working on your account.找出什麼報告方法，該公司使用（又名：他們如何會告訴你什麼，他們已經替您完成了最近） ，他們如何衡量成功，如果高級管理團隊誰已拉攏你會其實是對您的工作帳戶。

At this point, you may be treated to a two-hour在這一點上，您可能會治療，以兩小時 dog and pony show狗和小馬查看 on how the PR firm will implement its plan to achieve your PR goals and objectives.就如何公關公司將執行其計劃，以達到您的公關目標和目的。 Personally I think 60 minutes is all that is required but some people get all fired up when hearing the sound of their own voices.我個人認為60分鐘，是所有這一切都是需要，但有些人得到的所有發射時，聽到的聲音，他們自己的聲音。 The more information you provided at the beginning of the process, the better and more concise plan you should expect to hear.更為您提供的信息，在該進程的開始，更美好和更簡明的計劃，您應該預期會聽到。 If it all sounds spiffy to you, figure out the contract terms and sign on the dotted line.如果這一切聽起來spiffy給你，計算出的合約條款，並簽署關於虛線。

6) Or Just Ignore All of The Above 6 ）或只是忽略上述所有
If the idea of playing footsie with PR firms for hours on end makes you shiver with trepidation, cut right to the chase.如果構思，發揮footsie與公關公司的幾個小時就結束，使您寒戰與惶恐，削減權利追逐。 Ask around for recommendations.問周圍的建議。 E-mail a few likely candidates.電子郵件幾個可能的候選人。 Tell them what you want, what you want to spend, and ask them to tell you if they can make it happen, and if so how they plan to go about it.告訴他們你想要的，你想要的花，並請他們告訴你，如果他們能做到這一點，如果是的話如何，他們的計劃去做。 Review the responses and pick the firm that your gut tells you is the right fit.審查的反應，並挑選該公司認為你的腸道告訴你是正確的適合。

Some of our clients chose BlinnPR after a very careful vetting; others just seemed to know they wanted to work with us before we even had the chance to dazzle them with my golf game.我們的一些客戶選擇blinnpr後，非常謹慎的審批;他人剛才似乎知道他們想與我們合作之前，我們甚至有機會太澤他們與我的高爾夫遊戲。 Happily it’s worked out well for all concerned — none of our clients have ever attempted to whack any of us over the head with a 4 iron.愉快，它的工作，以及為所有有關-沒有我們的客戶都企圖痛擊我們任何人以上的頭部與四鐵。

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When a bestselling book about your profession is entitled “Toxic Sludge is Good for You!: Lies, Damn Lies, and The Public Relations Industry” it’s obvious that your business has a rather dodgy reputation.當一個暢銷書約你的職業是題為“有毒污泥是好的，為您服務！ ：謊言，可惡的謊言，和公共關係行業”很明顯，您的企業擁有，而不是dodgy聲譽。

But most of the suspicion that’s directed at us concerns the way we shape the truth to serve our clients.但大多數的懷疑的是針對我們所關注的方式，我們形成的真相，以服務我們的客戶。 Hey, that’s our job – we carefully construct alternate realities where our clients can rule uncontested, their strengths highlighted and any possible potential tiny little deficits carefully glossed over.嘿，這就是我們的工作-我們仔細興建替代的現實情況下我們的客戶可以無爭議的議事規則，其優勢突出和任何可能的潛在微小的赤字小心輕輕帶過。

What’s not talked about as much are the real lies that PR agencies tell clients and/or prospects.有什麼不談論多是真正的謊言PR代理商告訴客戶和/或前景。 Yes, doing any sort of business requires the spewing of some polite fallacies to lubricate the wheels of commerce.是的，做任何形式的業務需要噴湧的一些禮貌的歪理邪說，以潤滑車輪。 But there are fabrications that are particular to the PR business.但也有認為是捏造的，尤其是公關業務。 You see them lurking, again and again, in the latest cut and paste press release announcing a new client win.你看到他們的隱患，一而再，再而，在最新的剪切和粘貼新聞稿，宣布新的客戶雙贏。 You read them on agency blogs.你讀他們對機構的博客。 You hear about them from disillusioned clients.你聽到他們從幻滅的客戶。

And now here they are, neatly organized into a list that may pry open the PR version of Pandora’s Box.現在在這裡他們，整齊地組織成為一個名單，可能撬打開公關版的潘多拉的盒子。 That would be rather apt since Pandora herself was gifted with the blessings of clever speech, crafty words, and a bit of a deceitful nature.這將是相當容易，因為潘朵拉自己是天才與祝福聰明的講話，狡猾的話，有點騙人的性質。

1: “This is such a terrific product/service!” 1 ： “這是這樣一個了不起的產品/服務” ！
Part of public relations is managing clients’ expectations.一部分公共關係是管理客戶的期望。 Not all products and services are newsworthy; some will appeal only to a niche market.並非所有的產品和服務是新聞;有些人會提出上訴，只有一個利基市場。 Others are entering a market that’s already oversaturated.其他正在進入一個市場的已經oversaturated 。 But many agencies are scared of telling their clients the truth fearing they’ll lose the business.但許多機構都害怕告訴他們的顧客的真相，他們擔心將失去的業務。 Instead of functioning as a strategic advisor, they act like an over-eager suitor on a first date.而不是運作作為一項戰略顧問，他們的行為像一個過分急於求婚就第一次約會。 Has any PR person angling for your business ever told you your product/service just wasn’t all that exciting?有任何的公關人垂釣為您的企業以往任何時候都告訴你，您的產品/服務剛才是不是所有令人興奮的呢？

2: “Your account is in the best possible hands…” 2 ： “您的帳戶是在盡可能最好的手中… … ”
PR firms often bring their best, brightest and most articulate stars (the Biz Dev team) to the pitch and infer that this is the talent working on an account that bills 3-5K per month.公關公司往往把最好的，聰明的和最闡明星級（合作開發團隊） ，以草地和推斷，這是對人才工作的帳戶條例草案3 - 5 K每月。 How many times have you heard that senior staff will be pitching the media on your behalf?您有多少次聽到的高級職員將俯仰媒體代表你呢？ Meanwhile, back in the real world, a junior AE or AE with limited experience is handling your account and has no idea what she/he is doing or why.與此同時，回在現實世界中，初級愛或愛與經驗有限，是處理您的帳戶，並沒有什麼想法，她/他正在做或為什麼。

3: “Our agency has deep experience in this space.” 三： “我們的機構有深厚的經驗，在這個空間” 。
Never mind the fact that likely 90%+ of that collective experience no longer works at the agency, having long ago moved on to competing agencies or retired/passed away永遠銘記的事實，可能90 ％ +集體的經驗，不再工程，在機構，早已轉移到競爭的機構或退休/逝世

4: “We did all that we could do.” 4 ： “我們做的一切我們可以做” 。
Hire the IBM of PR firms and, if they fail to get the product noticed, corporate PR can always bow out gracefully with a “Hey, it’s not my fault.聘請IBM的公關公司，如果他們未能獲得該產品注意到，公司的PR可以隨時退出優雅與“嘿，這不是我的錯。 The agency didn’t do anything.該機構並沒有做任何事情。 And they have such a great reputation—who could have known they’d screw this up?” The agency should have done something, but so should corporate PR.和他們有這麼大的聲譽-誰可以知道他們要螺桿跟進？ “該機構應該有做了一些事，但應公司的PR 。 When none of the PR players bothers to extend themselves a bit, it’s always the client who suffers.當沒有公關球員困擾，以延長自己一點，它總是客戶端誰受害。 It doesn’t even take two agencies to play pass-the-buck, often an agency will tell a client after the agreement is signed and months into the assignment that something can’t be done because it’s beyond their scope of work.它甚至不採取兩個機構發揮傳遞-推卸責任，往往是一個機構，會告訴客戶端後，簽訂協議和個月，轉讓，有些不能這樣做，因為它的超出其工作範圍。 For example, the agency won’t pitch speaking opportunities because it’s “beyond the scope of work.” Nonsense – getting media attention for a client through any possible, valuable venue is the job, period.舉例來說，該機構將不足球場發言機會，因為它的“範圍以外的工作” 。胡說八道-獲得媒體的關注為客戶透過任何可能的，寶貴的地點是就業，期。

5: “We know Web 2.0″ 五： “我們知道的Web 2.0 ”
More and more PR firms are offering clients help with podcasts, promoting and writing blogs and writing releases carefully optimized to ride high in search engine results.越來越多的公關公司提供客戶的幫助與播客，促進和寫作的博客和書面新聞稿仔細優化坐高在搜索引擎結果。 That’s great, assuming the agency has real expertise and isn’t just along for the ride on the Web 2.0 bandwagon.說的偉大，假設該機構的專業知識和真正的不只是一直為乘坐的Web 2.0潮流。 There are plenty of blogs that were guaranteed to “ramp up your SEO” languishing unread in the backwaters of the internet, and you can podcast until you’re blue in the face without seeing any improvement in your site’s page rank.有很多博客保證“匝道您的徐” languishing未在該backwaters的互聯網，您可以播客，直到您藍色，在面對沒有看到任何改善，在您的網站的網頁排名。 Run away fast from any agency that suggests that a widget can magically solve all of your PR problems.逃跑，快速從任何機構表明，小裝置可以神奇地解決您所有的公關問題。

6: We have great relationships with (insert high profile reporters’ names here)” 6 ：我們有很大的關係（插入高調記者在這裡的名字） “
I’m dumbfounded when prospects want me to drop names of reporters I know.我目瞪口呆的前景時，要我輟學的姓名記者，我知道。 Dropping the names of reporters at key media outlets such as The New York Times , MSNBC , BusinessWeek or Forbes , to cite just a few, really means nothing for the client.下降的姓名，記者在關鍵媒體如紐約時報 ， MSNBC的 ， 商業或福布斯 ，僅舉數，真的沒有任何意義，為客戶端。 Reporters know a lot of PR people, and visa-versa. And whether a reporter likes a PR rep or not, they aren’t going to write a story that isn’t interesting to their readers. In any case, it’s far better to find the right reporters to tell an interesting story than to keep pitching a small group of elite reporters.記者知道了很多公關人，和簽證，反之亦然。 以及是否有記者喜歡的公關代表或沒有，他們不打算寫一個故事，這是不感興趣的讀者。在任何情況下，它的遠更好地找到正確的告訴記者一個有趣的故事比繼續投球的一小群精英記者。

7: “We have affiliate offices all over the world.” 7 ： “我們有辦事處，分公司遍布世界各地” 。
Not a lie, exactly, (assuming they aren’t counting their freelancers’ apartments as satellite offices) — the falsehood is in the implication that this matters.不是一個謊言，正是， （假定他們是不計數其自由公寓作為衛星辦事處） -謊言，是在暗示這個問題。 In reality, lots of dots on the map that’s proudly displayed on an “About Us” page doesn’t mean squat unless there is a need or purpose.在現實中，大量的小點在地圖表示的自豪地顯示在一個“關於我們”頁，並不意味著蹲下，除非是有需要或目的。 How will a branch office in Barcelona or Budapest serve your business?如何將一個分支辦事處在巴賽隆納或布達佩斯您的企業服務的呢？

8: “We offer highly-targeted strategic public relations.” 八： “我們提供了具有較強針對性的戰略公關” 。
When in fact they just routinely blast out press releases via e-mail with the hope that something will stick, and reporters know to automatically delete the latest gibberish from ABC agency because they never send anything useful or interesting.當事實上，他們只是例行高爐出新聞稿通過電子郵件與希望的東西會堅持，和記者知道，自動刪除無用的最新從ABC機構，因為他們永遠都不會發送任何有用或有趣的。 Here’sa tip.以下秘訣。 Ask exactly who the agency is pitching, a small well-selected list of reporters is far better than sending a release to an entire mailing list comprised of every reporter that everyone in the agency knows, has heard of, or thinks may probably exist.請問到底誰該機構是投球，一小，以及選定的名單，記者遠勝派遣一個釋放到整個郵件列表組成，每對記者說，每個人都在該機構知道，有聽過，或認為可能存在。

9: “We do a great job taking advantage of the news cycle.” 9 ： “我們做一項偉大的工作，利用新聞週期” 。
Certainly getting your clients comments out on the topic du jour is a good thing, but it’s far more important to think outside the box and make the news.當然，讓您的客戶的意見，列於本專題的杜jour是一件好事，但它的重要得多認為以外的框和作出的消息。 Coming up with creative pitches is more difficult than riding the news wave so many agencies convince clients that a quote embedded in a few stories about the crisis of the moment is great PR.未來與創意的球場是比較難，比騎新聞波，使許多機構，說服客戶報價嵌入在幾個故事的危機，當務之急是偉大的公關。 In reality, it’sa small part of what an agency should be doing.在現實中，這是小部分是什麼機構應該做的事。

10: “It’s not our fault, your product/service just isn’t all that compelling.” 10 ： “這不是我們的過錯，您的產品/服務剛才是不是所有的令人信服的” 。
The biggest falsehood agencies foist upon clients is that poor PR performance is largely the client’s fault.最大的謊言，機構foist後，客戶是窮人的公關表現，主要是客戶的過錯。 All too often the truth is closer to this: there are many untalented PR folk, with minimal smarts and/or communications skills, who send poorly written press releases via unsolicited email blasts and inundate a lot of journalists with boring, predictable crap.所有往往真理是接近此：有很多untalented公關民俗，以最少的智慧和/或溝通技巧，誰發送不佳的書面新聞稿，通過不請自來的電子郵件爆炸和淹沒了很多記者與枯燥，可預見的crap 。 If the agency didn’t tell you your product was a tough sell at the beginning of your relationship, they shouldn’t tell you that after their campaign fails.如果該機構並沒有告訴你，你的產品是一個非常艱難的銷售在開始您的關係，他們不應該告訴你之後，他們的競選失敗。

Okay, so I fibbed.好了，所以我fibbed 。 I actually have 11 Top Ten Lies:其實我有11十大謊言：

11: “You’ll get real benefits from our relationship.” 11 ： “您將得到實實在在的利益，從我們的關係” 。
Years ago someone, who later became a client, told me he was paying $5000 a month to a big name PR firm who had suddenly stopped speaking to him.年前有人，誰後來成為客戶端，告訴我，他是支付5000元一個月的一大公關公司的名稱誰曾突然停下來說給他。 The last two months of the relationship there was no reporting, no answered phone calls, zip.最後兩個月的關係是沒有報告，沒有回答電話，郵編。 Eventually he discovered that to this big PR firm his 5K a month basically covered only the administrative fees and nothing more.最終，他發現這個大公關公司，他5 K一個月，基本上只涵蓋行政事業性收費，並沒有更多。 Yes, he was paying them to bill him.是的，他正在他們條例草案他。 Sadly this isn’ta one-time instance, it happens frequently at PR agencies with a corporate parent.可惜這不是一個時間，例如，它經常發生在公關機構與企業的母公司。 It’s particularly sad when it happens to smaller businesses and organizations for whom that 5K a month is their entire ad/marketing budget, and they opted to take a risk and spend it all on public relations.它的特別悲慘事件發生時的規模較小的企業和組織的人說， 5 K一個月是他們的整個廣告/行銷預算，他們選擇了採取的風險和花費，這對所有的公共關係。

So there it is.因此，它是。 The 11 lies agencies PR agencies tell clients and prospects. 11在於機構的公關機構告訴客戶和潛在客戶。 I want to thank Andrew Edson, Jennifer Johnson Avril , Stephen Koenigsberg, and Rebeca Shiller for their feedback with this column.我要感謝鄭家富埃德森，珍妮約翰遜avril ，斯蒂芬koenigsberg ， rebeca希勒為他們的意見與此列。

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