Now that Business 2.0 has bitten the dust, who is next?现在,商业2.0已被咬伤的灰尘,谁是未来?
Friday, September 14th, 2007 周五, 2007年9月14日Amid steadily decreasing advertising revenue, Time Inc.’s renowned, new economy magazine Business 2.0 will fold after its October issue.在稳步下降,广告收入,时代公司奇摩知名的,新经济杂志业务2.0倍后,将其10月的问题。
No surprise to The BlinnPR Report.毫不奇怪,向blinnpr报告。 In fact, we said back in July amide the hullabaloo on事实上,我们说,早在七月酰胺的叫嚣就 Facebook脸谱 that it was time to put the magazine out of its misery.这是时间,把该杂志指出其痛苦。 Once your corporate parent starts consolidating staff it’s time to look in the mirror and seriously ask yourself what value you bring to the bottom line.一旦您的母公司开始巩固工作人员,它的时间来研究,在一面镜子,认真问问自己有什么价值,你带来的底线。 After all, how many Top 10 lists can a magazine publish?毕竟,有多少前10名的名单可以一本杂志出版?
But this entry is not about ripping on Business 2.0.但这个项目没有关于转存业务的2.0 。 It’s about predicting what magazines will follow Business 2.0 to the grave.它的关于预测什么杂志将遵循业务2.0到坟墓。
Here they are.在这里他们。
1) 1 ) Fortune Small Business 财富小型企业 . 。 Another magazine not adding value to the bottom line.另一杂志没有附加价值的底线。 Plus, how many “small business” magazines do we really need to subscribe too.再加上,有多少“小企业”杂志我们真的需要订阅。 DOD — First quarter ‘08.国防部-第一季' 08。
2) 2 ) Wired 有线 . 。 Lost its relevance.失去了其相关性。 Yes, they have Conde Nast’s deep pockets backing them up but watch what happens when circulation number keep falling and advertising dollars dry up even more.是的,他们有conde nast的深口袋,支持他们,但观赏时会发生什么流通数量不断下跌和美元的广告干涸,甚至更多。 DOD — First quarter ‘08国防部-第一季' 08
3) 3 ) Fast Company 快速公司 and/or 和/或 Inc. Magazine 公司杂志 . 。 It’sa toss up.这是折腾了。 However, if I had to say which one it’s Inc. Why?不过,如果我不得不说,其中,它的公司,为什么呢? Just pick up the latest issue of the magazine.刚刚拿起最新一期的杂志。 In fact, go back and look at a few of the past issues.事实上,在回去看看几个把过去的问题。 DOD — Second quarter ‘08.国防部-第二季' 08。
4) 4 ) Portfolio 投资组合 . 。 The first issue was disappointing.第一个问题是令人失望的。 The second issue was, well, let’s just say it didn’t inspire any confidence.第二个问题是,那么,让我们刚才说,它没有任何激励的信心。 Putting aside what the gossip columns say or the staff turnover, Portfolio is trying to cover business news on a monthly basis and it can’t be done.撇开什么闲话专栏文章说,或工作人员的营业额,投资组合是试图掩盖的商业新闻,每月的基础上,它不能这样做。 By the time you read a new issue the news is old, outdated or irrelevant.由时间,你读的一个新问题的消息,是岁,过时或不相关的。 How many people do you think are going to subscribe to a magazine that publishes old news?有多少人,你认为是去订阅杂志出版的旧新闻? Another problem, trying to give business news entertainment glitz.另一个问题,试图给商业新闻娱乐莉卡•格利茨。 I don’t think it can successfully be accomplished.我不认为它可以成功地完成。 Business and entertainment news are on opposite ends of the spectrum.商业和娱乐新闻是对立的两端的频谱。 Good luck trying to mix Access Hollywood and Ben Bernake.好运,试图混淆获得好莱坞和Ben bernake 。 DOD — Third quarter ‘08.国防部-第三季' 08。
So there you have it.所以你有它。 The four magazines we believe are going to follow Business 2.0 to the magazine graveyard.四,杂志我们认为是要按照商业2.0杂志的墓地。 If you think we’ve missed some or if you agree/disagree, let us know.如果您认为我们错过了一些,或者如果您同意/不同意,让我们知道。

























