Story Opportunity: Online Ad Tracking
Monday, March 31st, 2008
For Brandweek magazine, Betsy Cummings is interested in talking to any corporate marketers who are using or considering using the method of “engagement” (where companies track consumer interaction with a Web site rather than page clicks) to keep track of online advertising.
Contact Betsy Cummings at bcummings23 (at) nyc dot rr dot com. Deadline is April 2.
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