Archive for the 'blogging' Category存档为'博客'类别
Kudos to The Economist…声望向经济学家…
Tuesday, October 9th, 2007 周二, 2007年10月9日
Kudos to The Economist.声望向经济学家。
According to Jack O’Dwyer’s Newsletter,据杰克奥德怀尔的通讯, The Economist 经济学人 identifies 100 top political bloggers and provides them content before the material is published.确定了100个政治博客,并提供他们的内容之前,材料是出版。
The goal according to Mike Serry, chief information officer of The Economist Group, is to build buzz around the content before it’s in print.的目标,根据迈克serry ,首席信息官的经济学家小组,是要建立强力的内容之前,它在打印。 So far so good.到目前为止,那么好。 Initial reports show that site traffic has increased.初步报告显示,网站的流量有所增加。
PR people would be wise to learn from The Economist .公关人将是明智的了解, 从经济学家 。 Leaking information to bloggers is a excellent way of generating exposure for a client even if they’re not a publisher like The Economist Group.泄露的资料,博客是一个很好的方式产生曝光为客户,即使他们还不是出版商一样,经济学家集团。 But be fore warned, run of the mill information is a waste of time.但被警告前列,运行该轧机的资料是一种浪费的时间。 Convince your clients to focus on gossipy and newsworthy information and put it out there.说服您的客户把重点放在gossipy和新闻价值的信息和把它列有。

























