If on a regular basis a blogger only provides their readers with links as a blog post, is he/she lazy and really blogging?如果定期就一個Blogger只提供其與讀者的聯繫作為一個博客帖子，是他/她懶惰，真正的博客？

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It’s extremely rare when we write about BlinnPR or our blog The BlinnPR Report on these pages.它的極為罕見，當我們寫blinnpr或我們的博客該blinnpr報告，在這些網頁上。 In fact, I believe this might be the very first time.事實上，我相信這可能是非常第一次。

Well I’m happy to announce that The BlinnPR Report is the 405th以及我很高興地宣布，該blinnpr報告是第四百零五 most influential Media and Marketing Blog最有影響力的媒體和營銷博客 in the world according to Ad Age magazine.在世界上，根據廣告時代雜誌。

Granted, there are 404 more influential blogs but hey at least someone appreciates our biting wit and candor.理所當然的，有404多有影響力的博客，但嘿，至少有人讚賞，我們咬智慧和坦率。 And unlike those other blogs from PR firms whose only entries are about themselves, almost all of what we say is not about us.不同於其他博客的公關公司，他們的唯一作品，是對自己，幾乎所有的是什麼，我們說的是不是關於我們。 How can you beat that?你如何能擊敗呢？

So drinks all around and three cheers to the 405th most influential Media and Marketing Blog in the world.因此，飲料，全國各地和三呼向第四百零五最有影響力的媒體和營銷博客，在世界上。

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A month ago, Sun CEO Jonathan Schwartz posted on his blog about how he was petitioning the SEC for一個月前， Sun首席執行官Jonathan Schwartz的張貼在他的博客他是如何被請願，證交會為 clarification on fair disclosure rules澄清對公平披露規則 . 。

As IR people know,作為紅外人都知道， REG FD條例的FD is designed so that companies that have “material” news need to disclose it equally and fairly so that no one person or organization has an advantage (ie, can trade on the information) without others being able to find the same info.目的是使公司有“重大”新聞需要披露它平等和公平，使任何一個人或一個組織具有優勢（即，可以就貿易信息）沒有其他人能找到相同的信息。 Schwartz was complaining that the REG FD required them to do a combination of things such as a press release or a conference call, when a simple blog post might suffice.施瓦茲是抱怨說，條例的FD要求他們做組合的東西，如一個新聞發布或電話會議上，當一個簡單的博客帖子有可能是不夠的。

Of course, the regulations which took effect on October 23, 2000, have never been that clear, as they seem to basically say that adequate disclosure may depend on the method, but there’s no set of things you must do.當然，該規例生效日期2000年10月23日，一直沒有明確的，因為他們似乎基本上說，足夠的披露可能取決於方法，但沒有一套東西，你必須做的事。 In other words, it’s not entirely clear what kind of clarification can be made since it seems like the issue has little to do with the form in which the info is released, but whether or not whatever form it is is accessible and likely to be seen by enough people.在其他換句話說，它的不完全清楚什麼樣的澄清，可以作出，因為它好像的問題，幾乎沒有與以何種形式的資訊是釋放，但是否有或沒有什麼形式，這是是方便和可能被足夠多的人。

SEC Chairman Christopher Cox SEC主席克里斯托弗考克斯 has responded by suggesting that sure, blogs could be okay if they are clearly going to be seen and accessible, the press has turned this into a “blog” issue, about how blogs can be used for disclosure.已作出回應，暗示肯定的是，博客可以好如果他們清楚地去看待和方便，新聞界已經把這個變成了一個“博客”問題，有關如何博客可用於披露。

However, that’s not quite right and it’s not what the SEC indicated.不過，這不是很正確，這不是什麼證交會表示。 What they basically said was that the medium doesn’t matter, the impact does.什麼他們基本上說的是中不打緊，是否影響。 In the case of Sun, Jonathan Schwartz’s blog is widely read by the press — and thus, if he makes a statement, it will get picked up rapidly (as this very story did!).在該案件孫，公司總裁Jonathan Schwartz的博客是廣泛閱讀的新聞-因此，如果他作出一項聲明，它將得到迅速回升， （因為這非常的故事，沒有！ ） 。

So, it makes sense that a blog post from him (in combination with other disclosure methods) is perfectly fine.因此，它是有道理的一個博客帖子，從他（在組合與其他披露方法）是絕對的罰款。 However, for the不過，對於 IR紅外 person at a public company with a blog no one reads, it’s clearly not at all sufficient.人在一個公開公司與博客沒有人讀取，這顯然不是在所有已經足夠。 In the end, this isn’ta blog issue at all.在年底，這不是博客的問題。 The medium has nothing to do with it — only the likelihood of the disclosure being noticed and accessible to all.中期無關用它做-只的可能性披露被發現和進入所有。

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I’m not sure why we are surprised that some Wal-Mart blogs were really planted PR campaigns, disguised to paint the client in a favorable light.我不知道我們為什麼感到驚訝，一些沃爾瑪的博客真的種植的公關運動，偽裝，以塗料的客戶端在一個良好的輕。 PR is about influence and the rules of the game have changed.公關是關於影響力和遊戲規則已經改變。 This post by這個職位由 Alex Eckelberry徐家eckelberry goes into the campaign in much more detail, but I personally don’t have a problem with it.進入運動在更深入，但我個人沒有一個問題。 Is it slightly disingenuous?它是輕微誠意？ Sure, maybe they should have put a little “sponsored by Wal-Mart” disclaimer at the bottom.當然，也許他們應該把有點“主辦的沃爾瑪”的免責聲明在底部。 But still, is it disingenuous every time you see a Dell PC on 24 or a Pepsi being sipped in a movie.但仍，是虛偽的每一次您看到一個戴爾電腦24日或1百事可樂正在sipped在一部電影。 In most cases, these are paid placements as well.在大多數情況下，這些都是付出的位置，以及。 I guess we hold blogging up to a higher standard of truthfulness and disclosure, but let’s be real folks.我猜想我們認為，博客到一個更高的標準和披露的真實性，但是讓我們有真正的鄉親。 It’s not different than any other media.它的沒有什麼不同，比任何其他媒體。 It’s about influence and the hidden purse strings are being pulled in our little world as well.它的關於影響力和隱藏的錢包弦樂團正在拉在我們的小世界，以及。

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According to據 Michelle Malkin米歇爾malkin , Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces. ，比拉爾侯賽因，美聯社攝影師在伊拉克協助恐怖分子對聯軍。

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.回到4月12日，侯賽因先生是被俘的聯軍在一公寓與叛亂分子和緩存的武器。

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.但直到過去這星期日， 9月17日，美聯社記者終於承認，侯賽因被禁錮。

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.不管您是反對戰爭或為它，但它不應採取美聯社四個月承認他們的一個記者走入了一個據稱基地組織領導人和測試呈陽性反應製造炸彈的材料。

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there?是不是我們的責任，作為公關專業人士，以有效地律師我們的客戶，在這種情況下的企業管理，得到壞消息指出，盡快和去從那裡？ It should not come as surprise, but the media does treat the media differently.它不應該來作為突擊，但媒體是否對待媒體的不同。

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.無論哪種方式，美聯社記者的通訊處得到魔鬼角的方式為他們處理這種情況。

Agree, disagree?同意不同意？ Feel free to call or email with your comments.請隨時致電或電子郵件與您的意見。

Cheers,乾杯，
Steven潘國

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Yes, the BlinnPR Report is back.是的， blinnpr報告是回。

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