If on a regular basis a blogger only provides their readers with links as a blog post, is he/she lazy and really blogging?如果定期就一个Blogger只提供其与读者的联系作为一个博客帖子，是他/她懒惰，真正的博客？

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It’s extremely rare when we write about BlinnPR or our blog The BlinnPR Report on these pages.它的极为罕见，当我们写blinnpr或我们的博客该blinnpr报告，在这些网页上。 In fact, I believe this might be the very first time.事实上，我相信这可能是非常第一次。

Well I’m happy to announce that The BlinnPR Report is the 405th以及我很高兴地宣布，该blinnpr报告是第四百零五 most influential Media and Marketing Blog最有影响力的媒体和营销博客 in the world according to Ad Age magazine.在世界上，根据广告时代杂志。

Granted, there are 404 more influential blogs but hey at least someone appreciates our biting wit and candor.理所当然的，有404多有影响力的博客，但嘿，至少有人赞赏，我们咬智慧和坦率。 And unlike those other blogs from PR firms whose only entries are about themselves, almost all of what we say is not about us.不同于其他博客的公关公司，他们的唯一作品，是对自己，几乎所有的是什么，我们说的是不是关于我们。 How can you beat that?你如何能击败呢？

So drinks all around and three cheers to the 405th most influential Media and Marketing Blog in the world.因此，饮料，全国各地和三呼向第四百零五最有影响力的媒体和营销博客，在世界上。

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A month ago, Sun CEO Jonathan Schwartz posted on his blog about how he was petitioning the SEC for一个月前， Sun首席执行官Jonathan Schwartz的张贴在他的博客他是如何被请愿，证交会为 clarification on fair disclosure rules澄清对公平披露规则 . 。

As IR people know,作为红外人都知道， REG FD条例的FD is designed so that companies that have “material” news need to disclose it equally and fairly so that no one person or organization has an advantage (ie, can trade on the information) without others being able to find the same info.目的是使公司有“重大”新闻需要披露它平等和公平，使任何一个人或一个组织具有优势（即，可以就贸易信息）没有其他人能找到相同的信息。 Schwartz was complaining that the REG FD required them to do a combination of things such as a press release or a conference call, when a simple blog post might suffice.施瓦兹是抱怨说，条例的FD要求他们做组合的东西，如一个新闻发布或电话会议上，当一个简单的博客帖子有可能是不够的。

Of course, the regulations which took effect on October 23, 2000, have never been that clear, as they seem to basically say that adequate disclosure may depend on the method, but there’s no set of things you must do.当然，该规例生效日期2000年10月23日，一直没有明确的，因为他们似乎基本上说，足够的披露可能取决于方法，但没有一套东西，你必须做的事。 In other words, it’s not entirely clear what kind of clarification can be made since it seems like the issue has little to do with the form in which the info is released, but whether or not whatever form it is is accessible and likely to be seen by enough people.在其他换句话说，它的不完全清楚什么样的澄清，可以作出，因为它好像的问题，几乎没有与以何种形式的资讯是释放，但是否有或没有什么形式，这是是方便和可能被足够多的人。

SEC Chairman Christopher Cox SEC主席克里斯托弗考克斯 has responded by suggesting that sure, blogs could be okay if they are clearly going to be seen and accessible, the press has turned this into a “blog” issue, about how blogs can be used for disclosure.已作出回应，暗示肯定的是，博客可以好如果他们清楚地去看待和方便，新闻界已经把这个变成了一个“博客”问题，有关如何博客可用于披露。

However, that’s not quite right and it’s not what the SEC indicated.不过，这不是很正确，这不是什么证交会表示。 What they basically said was that the medium doesn’t matter, the impact does.什么他们基本上说的是中不打紧，是否影响。 In the case of Sun, Jonathan Schwartz’s blog is widely read by the press — and thus, if he makes a statement, it will get picked up rapidly (as this very story did!).在该案件孙，公司总裁Jonathan Schwartz的博客是广泛阅读的新闻-因此，如果他作出一项声明，它将得到迅速回升， （因为这非常的故事，没有！ ） 。

So, it makes sense that a blog post from him (in combination with other disclosure methods) is perfectly fine.因此，它是有道理的一个博客帖子，从他（在组合与其他披露方法）是绝对的罚款。 However, for the不过，对于 IR红外 person at a public company with a blog no one reads, it’s clearly not at all sufficient.人在一个公开公司与博客没有人读取，这显然不是在所有已经足够。 In the end, this isn’ta blog issue at all.在年底，这不是博客的问题。 The medium has nothing to do with it — only the likelihood of the disclosure being noticed and accessible to all.中期无关用它做-只的可能性披露被发现和进入所有。

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I’m not sure why we are surprised that some Wal-Mart blogs were really planted PR campaigns, disguised to paint the client in a favorable light.我不知道我们为什么感到惊讶，一些沃尔玛的博客真的种植的公关运动，伪装，以涂料的客户端在一个良好的轻。 PR is about influence and the rules of the game have changed.公关是关于影响力和游戏规则已经改变。 This post by这个职位由 Alex Eckelberry徐家eckelberry goes into the campaign in much more detail, but I personally don’t have a problem with it.进入运动在更深入，但我个人没有一个问题。 Is it slightly disingenuous?它是轻微诚意？ Sure, maybe they should have put a little “sponsored by Wal-Mart” disclaimer at the bottom.当然，也许他们应该把有点“主办的沃尔玛”的免责声明在底部。 But still, is it disingenuous every time you see a Dell PC on 24 or a Pepsi being sipped in a movie.但仍，是虚伪的每一次您看到一个戴尔电脑24日或1百事可乐正在sipped在一部电影。 In most cases, these are paid placements as well.在大多数情况下，这些都是付出的位置，以及。 I guess we hold blogging up to a higher standard of truthfulness and disclosure, but let’s be real folks.我猜想我们认为，博客到一个更高的标准和披露的真实性，但是让我们有真正的乡亲。 It’s not different than any other media.它的没有什么不同，比任何其他媒体。 It’s about influence and the hidden purse strings are being pulled in our little world as well.它的关于影响力和隐藏的钱包弦乐团正在拉在我们的小世界，以及。

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According to据 Michelle Malkin米歇尔malkin , Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces. ，比拉尔侯赛因，美联社摄影师在伊拉克协助恐怖分子对联军。

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.回到4月12日，侯赛因先生是被俘的联军在一公寓与叛乱分子和缓存的武器。

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.但直到过去这星期日， 9月17日，美联社记者终于承认，侯赛因被禁锢。

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.不管您是反对战争或为它，但它不应采取美联社四个月承认他们的一个记者走入了一个据称基地组织领导人和测试呈阳性反应制造炸弹的材料。

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there?是不是我们的责任，作为公关专业人士，以有效地律师我们的客户，在这种情况下的企业管理，得到坏消息指出，尽快和去从那里？ It should not come as surprise, but the media does treat the media differently.它不应该来作为突击，但媒体是否对待媒体的不同。

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.无论哪种方式，美联社记者的通讯处得到魔鬼角的方式为他们处理这种情况。

Agree, disagree?同意不同意？ Feel free to call or email with your comments.请随时致电或电子邮件与您的意见。

Cheers,干杯，
Steven史蒂芬

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Yes, the BlinnPR Report is back.是的， blinnpr报告是回。

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