星期，在勞動節總是一個緩慢的新聞週期，但事之前一定真正地爬行在特別慢的速度為 InformationWeek 刊登這個故事…

故事的要義是 消費者的百分之八十七說他們根據400個消費者InfoSurv的調查丟失了對企業的尊敬，在那些公司失去了顧客』個人信息之後。 Tablus，為保護的軟件提供系統的公司，支持勘測和宣佈結果的星期二。 根據Tablus，應答者』評論表明個人信息損失合計事務損失，因為消費者相信企業在維護的信任和他們的信息的機密應該安置特別優先權。 實際上， 96%應答者認為那保護的顧客從數據突破口應該是公司的重要性。 應答者的百分之九十五說那裡是沒有說的借口為暴露顧客』機要信息和93%企業被強制保護敏感內容。 應答者的百分之九十四說是否有技術防止機要和個人信息損失，所有企業應該使用它。

為什麼不是這新聞？ 首先，因為它是老新聞。 一次簡單的Google查尋將顯示此。 並且公司例如 Forrester研究, Gartner 并且 Protegrity (充分的透露， Protegrity是BlinnPR客戶)現在談論這個主題幾個月。 實際上， Forrester和Protegrity實際上計算了以真正的美元共計數據突破口可能花費公司。 并且最後，緊密跟隨安全和數據突破口的任何人知道作為公開討論一部分，在RSA 2006年和2007年這個題目被提出了。 我怎麼知道？ 是，我是在RSA，但我也是專題討論參加者兩歲月。

這不是關於打擊 InformationWeek 或是什麼的最後裁決者他們應該或不應該報告。 我將留下那由是傳奇在他們自己的頭腦裡的人決定。

不，我的點是這。 我們已經知道數據突破口對公司的品牌是有害的。 什麼應該真正地牽涉我們到做數據突破口零件公司的危機通信計劃。 我可以告訴您從第一手知識數據突破口不是，并且他們應該是。

書簽：

It’s extremely rare when we write about BlinnPR or our blog The BlinnPR Report on these pages. In fact, I believe this might be the very first time.

Well I’m happy to announce that The BlinnPR Report is the 405th most influential Media and Marketing Blog in the world according to Ad Age magazine.

Granted, there are 404 more influential blogs but hey at least someone appreciates our biting wit and candor. And unlike those other blogs from PR firms whose only entries are about themselves, almost all of what we say is not about us. How can you beat that?

So drinks all around and three cheers to the 405th most influential Media and Marketing Blog in the world.

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News flash…Fleishman-Hillard establishes animal care practice to grab piece of $41B market. Growth fueled in part by new services such as pet travel, lodging.

How come we only read about PR agencies establishing new “practices”? I think O’Dwyers, PRWeek and the Holmes Report should start asking agencies to announce when they close down these idiotic “practices” because they didn’t generate a ROI.

I bet you can get really creative with the closure announcements too.

BTW, how long do you think it’s going to be before FH shuts this practice down or mergers it with another practice? One month, two maybe a year.

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Ziff Davis Enterprise is looking for two panelists for an upcoming e-seminar on “Virtualization Management.”

The e-seminar will stream live on Wednesday, Sept. 12. They need panelists from 3:30 to 4:45 p.m. EDT to comment on the following: how to determine the virtualization options best suited to a business’ needs; which policies and events can cause deployments to spiral out of control; what companies need to know about guest/host relationships and discovery tools; how to stay on top of security and access permissions.

The audience is IT decision-makers and senior business leaders. They are looking for vendor-agnostic analysts, consultants, experts and end users. Please send a bio with inquiry. Contact Charlene O’Hanlon, charlene_o’hanlon (at) ziffdavisenterprise.com.

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According to O’Dwyers, San Francisco-based Spark PR has opened in London. Rachel Bremer heads the unit. The U.K outpost, according to Bremer, gives the firm a “front row seat to the technical innovation coming out of Europe.”

Maybe it’s me, but to get a front row seat shouldn’t your agency have already been in Europe? It’s not as if technical innovation has just started coming out of Europe in the last week or two.

Also, how do we know there are front row seats available? Because Spark PR says so, get a life. I can think of a handful of agencies that have been in Europe a lot longer. And one last thing is anybody curious to know how many seats are actually in the front row 1, 10, or 139?

My point is this. When drafting a quote whether from an agency head or client stop producing drivel and put some effort into the process.

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St. Christopher’s, the Dobbs Ferry, N.Y., not-for-profit providing quality care to children and their families for more than a century, seeks a celebrity “goodwill ambassador” for its 8th Annual Golf Event, Tuesday, Oct. 9, at The Leewood Country Club in Eastchester, N.Y. This ambassador would receive VIP treatment, greet guests, pose for photos, and have the option to participate in event activities including golf, dinner and award ceremonies.

Contact Michael Jefferson, Roher Public Relations, at michaelj (at) roherpr.com by Aug. 31.

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And I mean that in a good way. Not my cynical way of looking at the world either.

Lenore Skenazy, of the New York Sun, is writing a story on “Help, I’m (technologically) stuck in 1998.” I love the title. It definitely caught my attention.

The Profnet query goes like this, “Are you, too? Do you have no idea how to do half the things (like download personalized stamps from the post office) that apparently everyone else finds easier to do than peeling a banana? If so, do you think you’d like a little help? That’s what I’m writing about. I think someone should start offering, “Help, I’m stuck in 1998″ seminars, and go through everything from uploading photos to downloading ringtones. I’m also interested in things like Verizon’s new store, where you can practice downloading music, and Cingular’s class for parents on “how to text message your kids.” I’d love to hear of any other things companies are doing to help those — like me — who are the “Left Behind.”"

If you’re interested in helping Lenore her deadline is 7:00 PM EST today. Her email is lskenazy (at) yahoo.com

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The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed. Not by the writing, but just the vibe of the story.

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions. That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more. So I ask you, do reporters, whether it’s a local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?

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This past weekend my wife and I spent some quiet time at our second home in upstate New York. Two and a half hours from New York City, year round mountain views and total privacy. We cannot see or hear our neighbors and they cannot see or hear us. Just the way we like it.

Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news. And you know what? Talk about publishing industry rubbish. What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on “Staffing pyramid impedes service?” Did anybody at PRWeek read the piece before printing it?

The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.

Bullshit. You don’t need to stand a pyramid on its head. What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole. And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people. Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR. Period. Also, for Christ’s sake pay top dollar for talent. And lastly, avoid the comical bait and switch during the pitching process. It’s an insult to the prospect/client. Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications. No questions asked.

Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.

Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics. But I guess that is what an Op-ed is all about, opinions not facts.

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AlwaysOn has issued a call for nominations to the Open Media 100. They are looking for the top emerging technology companies that are creating new business opportunities in the worlds of media, advertising, marketing, branding, and public relations. Winners will be officially announced in January.

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