星期，在劳动节总是一个缓慢的新闻周期，但事之前一定真正地爬行在特别慢的速度为 InformationWeek 刊登这个故事…

故事的要义是 消费者的百分之八十七说他们根据400个消费者InfoSurv的调查丢失了对企业的尊敬，在那些公司失去了顾客’个人信息之后。 Tablus，为保护的软件提供系统的公司，支持勘测和宣布结果的星期二。 根据Tablus，应答者’评论表明个人信息损失合计事务损失，因为消费者相信企业在维护的信任和他们的信息的机密应该安置特别优先权。 实际上， 96%应答者认为那保护的顾客从数据突破口应该是公司的重要性。 应答者的百分之九十五说那里是没有说的借口为暴露顾客’机要信息和93%企业被强制保护敏感内容。 应答者的百分之九十四说是否有技术防止机要和个人信息损失，所有企业应该使用它。

为什么不是这新闻？ 首先，因为它是老新闻。 一次简单的Google查寻将显示此。 并且公司例如 Forrester研究, Gartner 并且 Protegrity (充分的透露， Protegrity是BlinnPR客户)现在谈论这个主题几个月。 实际上， Forrester和Protegrity实际上计算了以真正的美元共计数据突破口可能花费公司。 并且最后，紧密跟随安全和数据突破口的任何人知道作为公开讨论一部分，在RSA 2006年和2007年这个题目被提出了。 我怎么知道？ 是，我是在RSA，但我也是专题讨论参加者两岁月。

这不是关于打击 InformationWeek 或是什么的最后裁决者他们应该或不应该报告。 我将留下那由是传奇在他们自己的头脑里的人决定。

不，我的点是这。 我们已经知道数据突破口对公司的品牌是有害的。 什么应该真正地牵涉我们到做数据突破口零件公司的危机通信计划。 我可以告诉您从第一手知识数据突破口不是，并且他们应该是。

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It’s extremely rare when we write about BlinnPR or our blog The BlinnPR Report on these pages. In fact, I believe this might be the very first time.

Well I’m happy to announce that The BlinnPR Report is the 405th most influential Media and Marketing Blog in the world according to Ad Age magazine.

Granted, there are 404 more influential blogs but hey at least someone appreciates our biting wit and candor. And unlike those other blogs from PR firms whose only entries are about themselves, almost all of what we say is not about us. How can you beat that?

So drinks all around and three cheers to the 405th most influential Media and Marketing Blog in the world.

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News flash…Fleishman-Hillard establishes animal care practice to grab piece of $41B market. Growth fueled in part by new services such as pet travel, lodging.

How come we only read about PR agencies establishing new “practices”? I think O’Dwyers, PRWeek and the Holmes Report should start asking agencies to announce when they close down these idiotic “practices” because they didn’t generate a ROI.

I bet you can get really creative with the closure announcements too.

BTW, how long do you think it’s going to be before FH shuts this practice down or mergers it with another practice? One month, two maybe a year.

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Ziff Davis Enterprise is looking for two panelists for an upcoming e-seminar on “Virtualization Management.”

The e-seminar will stream live on Wednesday, Sept. 12. They need panelists from 3:30 to 4:45 p.m. EDT to comment on the following: how to determine the virtualization options best suited to a business’ needs; which policies and events can cause deployments to spiral out of control; what companies need to know about guest/host relationships and discovery tools; how to stay on top of security and access permissions.

The audience is IT decision-makers and senior business leaders. They are looking for vendor-agnostic analysts, consultants, experts and end users. Please send a bio with inquiry. Contact Charlene O’Hanlon, charlene_o’hanlon (at) ziffdavisenterprise.com.

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According to O’Dwyers, San Francisco-based Spark PR has opened in London. Rachel Bremer heads the unit. The U.K outpost, according to Bremer, gives the firm a “front row seat to the technical innovation coming out of Europe.”

Maybe it’s me, but to get a front row seat shouldn’t your agency have already been in Europe? It’s not as if technical innovation has just started coming out of Europe in the last week or two.

Also, how do we know there are front row seats available? Because Spark PR says so, get a life. I can think of a handful of agencies that have been in Europe a lot longer. And one last thing is anybody curious to know how many seats are actually in the front row 1, 10, or 139?

My point is this. When drafting a quote whether from an agency head or client stop producing drivel and put some effort into the process.

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St. Christopher’s, the Dobbs Ferry, N.Y., not-for-profit providing quality care to children and their families for more than a century, seeks a celebrity “goodwill ambassador” for its 8th Annual Golf Event, Tuesday, Oct. 9, at The Leewood Country Club in Eastchester, N.Y. This ambassador would receive VIP treatment, greet guests, pose for photos, and have the option to participate in event activities including golf, dinner and award ceremonies.

Contact Michael Jefferson, Roher Public Relations, at michaelj (at) roherpr.com by Aug. 31.

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And I mean that in a good way. Not my cynical way of looking at the world either.

Lenore Skenazy, of the New York Sun, is writing a story on “Help, I’m (technologically) stuck in 1998.” I love the title. It definitely caught my attention.

The Profnet query goes like this, “Are you, too? Do you have no idea how to do half the things (like download personalized stamps from the post office) that apparently everyone else finds easier to do than peeling a banana? If so, do you think you’d like a little help? That’s what I’m writing about. I think someone should start offering, “Help, I’m stuck in 1998″ seminars, and go through everything from uploading photos to downloading ringtones. I’m also interested in things like Verizon’s new store, where you can practice downloading music, and Cingular’s class for parents on “how to text message your kids.” I’d love to hear of any other things companies are doing to help those — like me — who are the “Left Behind.”"

If you’re interested in helping Lenore her deadline is 7:00 PM EST today. Her email is lskenazy (at) yahoo.com

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The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed. Not by the writing, but just the vibe of the story.

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions. That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more. So I ask you, do reporters, whether it’s a local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?

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This past weekend my wife and I spent some quiet time at our second home in upstate New York. Two and a half hours from New York City, year round mountain views and total privacy. We cannot see or hear our neighbors and they cannot see or hear us. Just the way we like it.

Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news. And you know what? Talk about publishing industry rubbish. What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on “Staffing pyramid impedes service?” Did anybody at PRWeek read the piece before printing it?

The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.

Bullshit. You don’t need to stand a pyramid on its head. What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole. And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people. Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR. Period. Also, for Christ’s sake pay top dollar for talent. And lastly, avoid the comical bait and switch during the pitching process. It’s an insult to the prospect/client. Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications. No questions asked.

Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.

Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics. But I guess that is what an Op-ed is all about, opinions not facts.

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AlwaysOn has issued a call for nominations to the Open Media 100. They are looking for the top emerging technology companies that are creating new business opportunities in the worlds of media, advertising, marketing, branding, and public relations. Winners will be officially announced in January.

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