2008 ad:tech Awards 2008年的广告：科技奖项
Thursday, January 3rd, 2008 周四， 2008年1月3日entry deadline: Friday, January 18, 2008, 6pm PST 入境期限：周五， 2008年1月18日，太平洋标准时间下午六时
fees: The entry fee for each ad or campaign is $255.00/category. 收费：报名费为每个广告或广告系列，是元， 255.00/category 。
Special Note: No incomplete or unpaid entries will be accepted.特别注意：没有不完整的或无薪的参赛作品会被接受。
qualifying period: February 2007 - January 2008 居港年期规定： 2007年2月-2 008年1月
How to Submit: 如何提交：
• Entrants can submit the same creative to multiple categories using a single form if the categories fall within the same group. •参赛者可以提交相同的创意，以多个类别使用一个单一的形式，如果分类属于同一集团。 A new form must be completed for each unique piece of creative.一种新形式，必须完成每一块独特的创意。
• All submissions must be made •所有的意见书必须作出 online在线 and include detailed descriptions, 800 character max (including spaces).包括详细的说明， 800字符的最高（包括空格） 。
• Supporting materials should be submitted as electronic files hosted on your web site. •辅助材料，应提交作为电子档案托管在您的网站上。 Please be sure to include the URL where the creative can be found.请务必附上网址的创意可以找到。 This URL must remain active for no less than 18 months – if selected as a finalist, the entry will be archived on the ad:tech awards website for a full year.这个URL必须保持活跃，为不得少于18个月-如果它被选中作为一个进入决赛，进入将存档上的广告：技术奖网站，供满一年。
notification: Finalists will be notified mid-March 2008. 通知：决赛将有专函通知中， 2008年3月。 Finalists will receive an invitation and a request to RSVP with the representative who will attend the awards ceremony.决赛将收到邀请函，并要求RSVP协议与谁代表将出席颁奖仪式。
Please note: ad:tech reserves the right to publish submitted materials on the night of the ceremony. 请注意：广告：高新技术保留权利，发表提交的材料，在当晚的仪式。 Any concerns regarding publicizing creative materials should be directed to Caroline Giovando Lindley at caroline@ad-tech.com or at 415.464.8527.任何值得关注的有关宣传材料的创作，应直接向加路连山giovando林德利在caroline@ad-tech.com ，或415.464.8527 。
Entry Form Prep Tips: Please answer 3 questions about each entry you are submitting. 参赛表格准备提示：请你回答问题，约三，每次入境可您正在提交。 Please provide as much detail as possible (without exceeding the 800 character limit).请提供尽可能详细的（不超过800个字元的上限） 。
It is important to include as much results-oriented information as possible, in order for judges to fairly consider your entry.这是很重要的，包括高达结果为导向的信息尽可能，为了使法官的公正考虑您的条目。 No results you provide will be made public.没有您所提供的结果将予以公开。
Note: Please provide any log in/password information that may be necessary for judges to access your entry. 注：请提供任何日志在/密码资料，可能需要法官来存取您的加入。
Interactive Ads: 互动广告：
1. 1 。 Please describe the item you are submitting and tell us about your creative strategy, including audience, purpose and projected outcome.请说明该项目您正在提交，并告诉我们您的创意策略，包括观众，宗旨和预测的结果。
2. 2 。 Please describe how this element contributed to the overall campaign.请说明如何此元素贡献的整体运动。
3. 3 。 Please describe the results of this ad and how it enhanced the campaign.请描述的结果，此广告，以及如何加强运动。 You may express results in percentages, but be sure to define the metrics used.您可能表达的结果所占的百分比，但一定要界定的指标使用。
Note: Only ONE ad/piece of creative can be submitted per entry. 注意：只能在一个广告中/作品的创意可以提交每入境。 If more than one element of a campaign appears on the URL you have submitted, only the first will be reviewed and scored.如果有一个以上的元素，运动出现在网址您所提交的，只有首先将审查和成绩。
Interactive Campaigns: 互动广告系列：
1. 1 。 Please describe the campaign you are submitting, including your creative strategy (eg, target audience, purpose and projected outcome).请说明运动您正在提交，包括您的创新战略（例如，对象，目的和预测的结果） 。
2. 2 。 Please describe the business objectives of this campaign.请描述业务目标这项运动。
3. 3 。 Describe the results of this campaign to date and how they met your business objectives.描述的结果，这个运动的日期，以及他们如何满足您的业务目标。 You may express results in percentages and be sure to describe the metrics used.您可能表达的结果所占的百分比，并确保来形容，指标使用。
Note: You may submit up to three creative elements of a campaign in these categories for the judges to review and consider. 注意：您可能提交最多3创意元素的运动，在这些类别为法官，以检讨和考虑。
Optimization/Search Strategy: 优化/搜索策略：
1. 1 。 Please describe the objective of this campaign.请说明的目的，这项运动。
2. 2 。 Please describe the strategies and creative technologies used in this campaign.请描述战略和创造性采用的技术在这项运动。
3. 3 。 Please describe the success of this campaign as it relates to the objectives.请说明成功的这项运动，因为它涉及到的目标。 Be sure to define the metrics used.一定要界定的指标使用。
Note: You must post a case study online and submit the URL for the judges’ review. 注意：您必须张贴的案例研究，并提交在线网址为法官的审查。
Web Sites: 网站：
1. 1 。 Please describe the objectives of the web site.请描述的目标网站。
2. 2 。 Please describe the strategy behind the web site design (creative and navigation).请说明背后的战略网站设计（创意和导航） 。
3. 3 。 Please describe the results the site has achieved.请说明结果的网站，取得了。 You may express results as percentages but be sure to clearly define the metrics used.你可以表达结果的百分比，但一定要清楚界定的指标使用。
Note: Please submit the live URL of the web site you wish to enter. 注：请提交直播网站的URL你是否打算进入。
Refund/Cancellation policy: 退款/取消政策：
Cancellations must be submitted in writing no later than January 18, 2008.取消必须以书面形式提交不迟于2008年1月18日。 Send to:发送给：
Caroline Giovando Lindley加路连山giovando林德利
ad:tech expositions LLC广告：高科技的论述， LLC公司
1100 Larkspur Landing Circle 1100 larkspur登陆圈
Suite 255 Larkspur套房255 larkspur
CA 94939 USA CA台湾94939美国
Please note: Cancellations are subject to a $150.00 processing fee.请注意：取消受a $ 150.00处理费。 No refund will be issued if a cancellation notice has not been received/confirmed on or before January 18, 2008.将不予退换发出的，如果取消的通知，尚未收到/证实或之前， 2008年1月18日。
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