2008 ad:tech Awards
Thursday, January 3rd, 2008entry deadline: Friday, January 18, 2008, 6pm PST
fees: The entry fee for each ad or campaign is $255.00/category.
Special Note: No incomplete or unpaid entries will be accepted.
qualifying period: February 2007 - January 2008
How to Submit:
• Entrants can submit the same creative to multiple categories using a single form if the categories fall within the same group. A new form must be completed for each unique piece of creative.
• All submissions must be made online and include detailed descriptions, 800 character max (including spaces).
• Supporting materials should be submitted as electronic files hosted on your web site. Please be sure to include the URL where the creative can be found. This URL must remain active for no less than 18 months – if selected as a finalist, the entry will be archived on the ad:tech awards website for a full year.
notification: Finalists will be notified mid-March 2008. Finalists will receive an invitation and a request to RSVP with the representative who will attend the awards ceremony.
Please note: ad:tech reserves the right to publish submitted materials on the night of the ceremony. Any concerns regarding publicizing creative materials should be directed to Caroline Giovando Lindley at caroline@ad-tech.com or at 415.464.8527.
Entry Form Prep Tips: Please answer 3 questions about each entry you are submitting. Please provide as much detail as possible (without exceeding the 800 character limit).
It is important to include as much results-oriented information as possible, in order for judges to fairly consider your entry. No results you provide will be made public.
Note: Please provide any log in/password information that may be necessary for judges to access your entry.
Interactive Ads:
1. Please describe the item you are submitting and tell us about your creative strategy, including audience, purpose and projected outcome.
2. Please describe how this element contributed to the overall campaign.
3. Please describe the results of this ad and how it enhanced the campaign. You may express results in percentages, but be sure to define the metrics used.
Note: Only ONE ad/piece of creative can be submitted per entry. If more than one element of a campaign appears on the URL you have submitted, only the first will be reviewed and scored.
Interactive Campaigns:
1. Please describe the campaign you are submitting, including your creative strategy (e.g., target audience, purpose and projected outcome).
2. Please describe the business objectives of this campaign.
3. Describe the results of this campaign to date and how they met your business objectives. You may express results in percentages and be sure to describe the metrics used.
Note: You may submit up to three creative elements of a campaign in these categories for the judges to review and consider.
Optimization/Search Strategy:
1. Please describe the objective of this campaign.
2. Please describe the strategies and creative technologies used in this campaign.
3. Please describe the success of this campaign as it relates to the objectives. Be sure to define the metrics used.
Note: You must post a case study online and submit the URL for the judges’ review.
Web Sites:
1. Please describe the objectives of the web site.
2. Please describe the strategy behind the web site design (creative and navigation).
3. Please describe the results the site has achieved. You may express results as percentages but be sure to clearly define the metrics used.
Note: Please submit the live URL of the web site you wish to enter.
Refund/Cancellation policy:
Cancellations must be submitted in writing no later than January 18, 2008. Send to:
Caroline Giovando Lindley
ad:tech expositions LLC
1100 Larkspur Landing Circle
Suite 255 Larkspur
CA 94939 USA
Please note: Cancellations are subject to a $150.00 processing fee. No refund will be issued if a cancellation notice has not been received/confirmed on or before January 18, 2008.
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