4As Hire GolinHarris 4as聘请高诚公关
Tuesday, September 26th, 2006 周二， 2006年9月26日The American Assn.美国协会。 of Advertising Agencies has hired GolinHarris for an广告机构已经聘请了高诚公关为一 image campaign形象广告系列 as the industry’s “Advertising Week” salute kicks off this week.作为业界的“广告周”致敬，正式展开在本星期。
The PR effort, according to Advertising Age , is to burnish the industry’s image and “stave off negative headlines.” Good luck.公关努力，根据广告的年龄 ，是打磨业界的形象和“避免负面的新闻标题。 ”祝你好运。
Unfortunately, there’sa larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs.不幸的是，有一个更大的问题在这里发挥，那就是广告业的实现，它的未来是有疑问，在之后的技术和媒体的突破。
Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best.有足球场的趋势，高诚公关的故事，以及将上一回掌掴事件一样，广告周是不会改变的事实，即人们正拭目以待少电视和机构正在创造平庸的广告在最好的。 When was the last time an agency created a kick ass advertising campaign?当是最后一次的机构创造了踢驴的广告系列？
No, what the advertising industry really needs are smart, sharp people who get it.没有，什么广告业真正需要的是精明，尖锐的人谁得到它。
Agree, disagree?同意不同意？ Email me your thoughts.发送电子邮件给我您的想法。
Cheers,干杯，
Steven史蒂芬
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