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광고 주간 | blinnpr 리포트

Archive for the 'Advertising Week' Category 기록 보관소의 '광고 주간'범주

4As Hire GolinHarris 4as 고용 golinharris

Tuesday, September 26th, 2006 2006년 9월 26일 (화)

The American Assn. 미국의 assn. of Advertising Agencies has hired GolinHarris for an 이 광고 대행사를 고용했다고 golinharris image campaign 이미지 캠페인 as the industry’s “Advertising Week” salute kicks off this week. 로 업계의 "광고 주"경의를 맞이하는 이번 주에합니다.

The PR effort, according to Advertising Age , is to burnish the industry’s image and “stave off negative headlines.” Good luck. 홍보 노력, 광고에 따르면 연령, 업계의 이미지를 예리하게하는가와 "통널 따로 부정적인 표제를합니다."행운을 빕니다.

Unfortunately, there’sa larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs. 불행히도, 더 큰 문제 플레이는 여기에있다, 그리고 그것이 광고 업계의 실현을 그 결과로 의심의 미래는 과학 기술과 미디어 혁신합니다.

Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best. 피치 동향과 퍼팅 기사 데 golinharris 이벤트 같은 광고 주간의 두드림을 변경되지 않아 적게는 사실을보고 사람들은 평범한 텔레비전과 기관은 광고에 직접 작성합니다. When was the last time an agency created a kick ass advertising campaign? 마지막으로 언제 엉덩이를 걷어 대행사 광고 캠페인을 작성?

No, what the advertising industry really needs are smart, sharp people who get it. 아니, 무엇의 광고 업계 정말 필요로하는 스마트, 샤프 사람들이 그것합니다.

Agree, disagree? 동의 동의하지 않으 시나요? Email me your thoughts. 귀하의 의견 저를 이메일을 보내십시오.

Cheers, 환호,

Steven 스티븐

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