4As Hire GolinHarris
Tuesday, September 26th, 2006The American Assn. of Advertising Agencies has hired GolinHarris for an image campaign as the industry’s “Advertising Week” salute kicks off this week.
The PR effort, according to Advertising Age, is to burnish the industry’s image and “stave off negative headlines.” Good luck.
Unfortunately, there’s a larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs.
Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best. When was the last time an agency created a kick ass advertising campaign?
No, what the advertising industry really needs are smart, sharp people who get it.
Agree, disagree? Email me your thoughts.
Cheers,
Steven
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