entry deadline: Friday, January 18, 2008, 6pm PST 入境期限：週五， 2008年1月18日，太平洋標準時間下午六時

fees: The entry fee for each ad or campaign is $255.00/category. 收費：報名費為每個廣告或廣告系列，是元， 255.00/category 。
Special Note: No incomplete or unpaid entries will be accepted.特別注意：沒有不完整的或無薪的參賽作品會被接受。

qualifying period: February 2007 - January 2008 居港年期規定： 2007年2月-2 008年1月

How to Submit: 如何提交：
• Entrants can submit the same creative to multiple categories using a single form if the categories fall within the same group. •參賽者可以提交相同的創意，以多個類別使用一個單一的形式，如果分類屬於同一集團。 A new form must be completed for each unique piece of creative.一種新形式，必須完成每一塊獨特的創意。
• All submissions must be made •所有的意見書必須作出 online在線 and include detailed descriptions, 800 character max (including spaces).包括詳細的說明， 800字符的最高（包括空格） 。
• Supporting materials should be submitted as electronic files hosted on your web site. •輔助材料，應提交作為電子檔案託管在您的網站上。 Please be sure to include the URL where the creative can be found.請務必附上網址的創意可以找到。 This URL must remain active for no less than 18 months – if selected as a finalist, the entry will be archived on the ad:tech awards website for a full year.這個URL必須保持活躍，為不得少於18個月-如果它被選中作為一個進入決賽，進入將存檔上的廣告：技術獎網站，供滿一年。

notification: Finalists will be notified mid-March 2008. 通知：決賽將有專函通知中， 2008年3月。 Finalists will receive an invitation and a request to RSVP with the representative who will attend the awards ceremony.決賽將收到邀請函，並要求RSVP協議與誰代表將出席頒獎儀式。

Please note: ad:tech reserves the right to publish submitted materials on the night of the ceremony. 請注意：廣告：高新技術保留權利，發表提交的材料，在當晚的儀式。 Any concerns regarding publicizing creative materials should be directed to Caroline Giovando Lindley at caroline@ad-tech.com or at 415.464.8527.任何值得關注的有關宣傳材料的創作，應直接向加路連山giovando林德利在caroline@ad-tech.com ，或415.464.8527 。

Entry Form Prep Tips: Please answer 3 questions about each entry you are submitting. 參賽表格準備提示：請你回答問題，約三，每次入境可您正在提交。 Please provide as much detail as possible (without exceeding the 800 character limit).請提供盡可能詳細的（不超過800個字元的上限） 。

It is important to include as much results-oriented information as possible, in order for judges to fairly consider your entry.這是很重要的，包括高達結果為導向的信息盡可能，為了使法官的公正考慮您的條目。 No results you provide will be made public.沒有您所提供的結果將予以公開。

Note: Please provide any log in/password information that may be necessary for judges to access your entry. 注：請提供任何日誌在/密碼資料，可能需要法官來存取您的加入。

Interactive Ads: 互動廣告：
1. 1 。 Please describe the item you are submitting and tell us about your creative strategy, including audience, purpose and projected outcome.請說明該項目您正在提交，並告訴我們您的創意策略，包括觀眾，宗旨和預測的結果。
2. 2 。 Please describe how this element contributed to the overall campaign.請說明如何此元素貢獻的整體運動。
3. 3 。 Please describe the results of this ad and how it enhanced the campaign.請描述的結果，此廣告，以及如何加強運動。 You may express results in percentages, but be sure to define the metrics used.您可能表達的結果所佔的百分比，但一定要界定的指標使用。

Note: Only ONE ad/piece of creative can be submitted per entry. 注意：只能在一個廣告中/作品的創意可以提交每入境。 If more than one element of a campaign appears on the URL you have submitted, only the first will be reviewed and scored.如果有一個以上的元素，運動出現在網址您所提交的，只有首先將審查和成績。

Interactive Campaigns: 互動廣告系列：
1. 1 。 Please describe the campaign you are submitting, including your creative strategy (eg, target audience, purpose and projected outcome).請說明運動您正在提交，包括您的創新戰略（例如，對象，目的和預測的結果） 。
2. 2 。 Please describe the business objectives of this campaign.請描述業務目標這項運動。
3. 3 。 Describe the results of this campaign to date and how they met your business objectives.描述的結果，這個運動的日期，以及他們如何滿足您的業務目標。 You may express results in percentages and be sure to describe the metrics used.您可能表達的結果所佔的百分比，並確保來形容，指標使用。

Note: You may submit up to three creative elements of a campaign in these categories for the judges to review and consider. 注意：您可能提交最多3創意元素的運動，在這些類別為法官，以檢討和考慮。

Optimization/Search Strategy: 優化/搜索策略：
1. 1 。 Please describe the objective of this campaign.請說明的目的，這項運動。
2. 2 。 Please describe the strategies and creative technologies used in this campaign.請描述戰略和創造性採用的技術在這項運動。
3. 3 。 Please describe the success of this campaign as it relates to the objectives.請說明成功的這項運動，因為它涉及到的目標。 Be sure to define the metrics used.一定要界定的指標使用。

Note: You must post a case study online and submit the URL for the judges’ review. 注意：您必須張貼的案例研究，並提交在線網址為法官的審查。

Web Sites: 網站：
1. 1 。 Please describe the objectives of the web site.請描述的目標網站。
2. 2 。 Please describe the strategy behind the web site design (creative and navigation).請說明背後的戰略網站設計（創意和導航） 。
3. 3 。 Please describe the results the site has achieved.請說明結果的網站，取得了。 You may express results as percentages but be sure to clearly define the metrics used.你可以表達結果的百分比，但一定要清楚界定的指標使用。

Note: Please submit the live URL of the web site you wish to enter. 注：請提交直播網站的URL你是否打算進入。

Refund/Cancellation policy: 退款/取消政策：
Cancellations must be submitted in writing no later than January 18, 2008.取消必須以書面形式提交不遲於2008年1月18日。 Send to:發送給：

Caroline Giovando Lindley加路連山giovando林德利
ad:tech expositions LLC廣告：高科技的論述， LLC公司
1100 Larkspur Landing Circle 1100 larkspur登陸圈
Suite 255 Larkspur套房255 larkspur
CA 94939 USA CA台灣94939美國

Please note: Cancellations are subject to a $150.00 processing fee.請注意：取消受a $ 150.00處理費。 No refund will be issued if a cancellation notice has not been received/confirmed on or before January 18, 2008.將不予退換發出的，如果取消的通知，尚未收到/證實或之前， 2008年1月18日。

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