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심령이나 정신병? | blinnpr 리포트

Psychic or Psychotic? 심령이나 정신병?

Back in October, when 위로 년 10 월, PRWeek prweek drooled over 이상 drooled Burson Marsteller burson marsteller for instituting a new PR campaign for 캠페인에 대한 새로운 홍보에 대한 상태를 설정 Countrywide Financial 전국 금융 to help them out of the financial trouble they were in, we asked whether the campaign was a waste of time and money. 금융 문제가 밖으로 그들을 도와 그들은, 우리는 캠페인이 있는지 여부를 묻는 시간과 비용을 낭비하고있습니다.

Well, turns out we were right. 자, 우리가 옳았어 밝혀졌합니다. Our prediction (10/13/07) that Bank of America would take over Countrywide Financial was spot on. 우리의 예측 (10/13/07)가 뱅크 오브 아메리카는 전국 금융이 자리를 차지합니다. Granted we were slightly off on the date, we said it would happen within the year. 우리는 약간 쉬는 부여의 날짜, 우리가 올해 안에 것이라고 말했다 발생합니다.

Now what I want to know is this: How could PRWeek have run such a glowing story without taking the economy into account? 이제 어떻게하는지 알고 싶어요이 : prweek이 어떻게 경제를 실행 않고 같은 이글 거리는 이야기를 고려? Your head would have had to be buried deeply in the sand to not comprehend what effect the economy was having on the mortgage industry and homeowners. 당신의 머리를했을하지 않는가 모래 사장에 깊은 이해에 묻혀 경제가 태어날에 어떤 영향을 업계와 주택 담보합니다.

Instead of acting as a cheerleader, I would expect the reporter and his or her editor to take a step back during the reporting process and ask themselves a simple question. 치어 리더의 역할을 대신에, 난 그 또는 그녀는 기자와 편집기를 기대하고 한걸음 물러서 자신에게 물어보고 프로세스 중에 간단한 질문을합니다. What happens if? 면 어떻게됩니까? Surely any battle worthy reporter/editor would have raised this question. 반드시 어떤 전투 훌륭한 기자 / 편집은이 질문을 제기합니다. Or am I being too naïve? 또는 내가 너무 naïve?

Either way, I’m not surprised we made the right call. 어느 쪽이든, 나는 놀라지는 우리가 옳은 결정합니다. Effective PR practitioners can always tie their client’s stories into local, national and world events no matter what industry the client represents. 효과적인 홍보 실무자 그들은 항상 고객의 이야기를 묶어 로컬, 국내 및 세계 이벤트 상관없이 업계는 클라이언트를 나타냅니다. But I also can’t help but feel sorry for PRWeek . 그렇지만, 나 또한이 측은해하지만 prweek을 도울 수 없어요. After all, it’sa lot harder for a publication to ask tough questions of interviewees when they’re leading the cheers and the interviewee is one of your largest advertisers. 결국, 이것은 많은 어려움을 때 인터뷰 간행물에게 물어 어려운 질문을 응원하고 그들이 주도하고, 면접 시험은 최대의 광고주 중 하나를합니다.

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