BlinnPR 2008 Predictions blinnpr 2008年的預測
When confronted with a brand new calendar, everyone’s natural inclination is to ponder what the next year will bring.當面對一個嶄新的日曆，每個人的自然傾向是要思考如何在未來一年會帶來。 This has resulted in the festive tradition of making predictions about what changes will occur over the next 12 months in whatever field you have some expertise.這就造成了節日的傳統，作出預測，什麼樣的變化將發生在未來12個月，無論在外地，你有一些專業知識。
Lest I be accused of being a Grinch if I don’t participate in the mass prognostications that the season demands, here are my predications for the public relations industry in 2008.否則我會被指控格林馳如果我不參加在地下prognostications認為，本賽季的要求，這裡有我的預測為公共關係業在2008年。
1. 1 。 The buzzwords of the year—the ones the industry will overuse and be heartily sick of 364 days from now will be: engage, educate and entertain.該buzzwords的一年那些該行業的過度使用，並衷心生病的三六四天從現在起將是：從事，教育及娛樂。 These three words are becoming the essential descriptors to use when touting mobile marketing, widgets and other Web 2.0 applications, and all three will be bludgeoned to death by sheer repetition by 2009.這三個字是成為不可或缺的描述時要使用的兜客移動營銷，工具和其他的Web 2.0應用，以及所有這三個將bludgeoned死刑純屬重複，到2009年。
2. 2 。 The PR industry will continue to abuse and overuse the words “viral,” “enable” and “solution.”公關業將繼續濫用和過度使用的字眼“病毒” ， “使”和“解決方案” 。
3. 3 。 Somewhere in the world, right this minute, someone is making the daring prediction that Social Media and Web 2.0 are going to change PR forever.某處在世界上的權利，這分鐘，有人正在大膽預測，社會媒體和Web 2.0的去改變公關永遠。 That said, the purported wonders of Web 3.0 will begin to creep into client pitches in 2008.儘管如此，本意是不知道的Web 3.0將開始蠕變到客戶端球場，在2008年。
4. 4 。 Throughout 2008 and into the foreseeable future, press releases will continue to be written in the same format, since we all know that the PR Gods will strike you dead if “XXX company, a leading provider of XXX,” does not appear in the first two sentences of the release.在整個2008年和到可預見的將來，新聞發布將繼續以書面在相同的格式，因為大家都知道，公關神將罷工，如果你死的“ XXX公司，這是一家領先供應商的第XXX號”沒有出現在第一兩句話的釋放。
5. 5 。 Agencies will continue to send out self-promoting press releases that no one wants to read in 2008, regurgitating the same reasons why their newest client hired them.機構將繼續向自我促進新聞稿指出，沒有人想讀在2008年， regurgitating以同樣的理由，為什麼他們最新的客戶端僱用他們。 BTW, has anyone ever seen an agency send out a press release saying why they have been fired by a client?的BTW ，有沒有人見過的一個機構發出的一份新聞稿說，為什麼他們已發射了由客戶？ Isn’t that newsworthy?是不是新聞？ Inquiring minds want to know!探究心中想知道！
6. 6 。 In 2008 you won’t read a single release quoting a company spokesperson as saying that they hired this particular PR agency because “our VC firm told us to” or “my CEO told me I had to.”在2008年你不會讀一個單一的新聞稿引述公司發言人的話說，他們聘請了這個特別的公關公司，因為“我們的風險投資公司告訴我們”或“我的CEO告訴我，我不得不” 。
7. 7 。 People will continue to go on the record as being very excited about working with other people/partners/companies, all of whom are the leading providers of whatever it is they provide.人民將繼續下去，記錄作為感到非常興奮的工作與其他人/合夥人/公司，所有的人都是領先供應商，無論是他們提供。
8. 8 。 PR industry seminars in 2008 will not look much different then those that took place in 2007.公關行業研討會在2008年將不會看很多不同，然後是那些發生在2007年。
9. 9 。 PR people will spend much of 2008 quietly worried about an impending recession that will slow their business, while simultaneously loudly complaining about being “crazy busy.”公關人會花很多2008年悄悄地擔心即將到來的經濟衰退將減緩他們的業務，同時大聲抱怨被“瘋狂的忙碌” 。
10. 10 。 Clients will continue to judge agencies by the number of clips they generated instead of against the original submitted proposal that outlined objectives, goals, team and deliverables.客戶將繼續來判斷機構的人數，通過剪輯，他們所產生的，而是對原提交的建議，概述的宗旨，目標，團隊和交付。
11. 11 。 At least one reporter in America is lying in wait, happily finalizing his or her plans to insult the PR industry again.至少有一名記者在美國是倒臥在等待，愉快地敲定他或她的計劃，侮辱公關業的一次。
12. 12 。 Reporters covering the PR industry will finally report about the ongoing civil suit against the fastest growing PR agency in America.採訪的公關業將最終報告中關於正在進行的民事訴訟，對經濟增長最快的公關公司在美國。
13. 13 。 The number of PR Bloggers will shrink in 2008 because PR people really don’t want to read blogs about PR.有多少公關博客會縮減在2008年，因為公關人真的不想閱讀網志關於公關。 Right?對不對？
Have a great 2008.有很大的2008年。
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