Here’s an example of the Peter Principle.这里的一个例子，彼得的原则。 You know, people rise to their own level of incompetence.你也知道，人民的崛起，以自己的水平，无能。 Except in this case, the culprit is除在这种情况下，罪魁祸首是 Crain’s New York Business crain的纽约商业 . 。

So I’m reading this week’s issue of Crain’s and on page 15 I come across an article written by Elisabeth Butler Cordova with the headline, “Facebook value: Editor hired via social networking site.”因此，我读这周的问题crain的和15页，我来跨越撰写的文章伊丽莎白巴特勒科尔多瓦与标题， “ Facebook的价值：编辑雇用通过社交网站” 。

Now you don’t have to be a rocket scientist to know what the article is about so I’ll spare you the details.现在您不用再成为一个火箭科学家知道哪些文章是有关，所以我将不遗余力你的细节。

However, what I’m trying to figure out is what makes this story newsworthy and how was this story approved?不过，我要弄清楚是什么使这个故事有新闻价值，以及如何被这个故事批准？

After all, you can’t tell me that Crain’s is just waking up to the fact that people are getting hired through social networking sites!毕竟，你不能告诉我， crain的是刚刚醒来这一事实，即人们越来越聘请透过社交网站！ BlinnPR has found many a freelance writer and publicist through blinnpr已发现，许多自由作家和公关通过 Linkedin LinkedIn的 , as I’m sure other PR firms have as well. ，正如我敢肯定，其他的公关公司，以及。

And don’t tell me this might be the first time Crain’s actually had sources to interview because a little grunt work or even a Profnet query could have produced sources long ago.不要告诉我，这可能是第一时间crain的来源，其实已采访，因为小grunt工作，或什至profnet查询可以产生来源不久前。

No, I think Crain’s really didn’t know stuff like this was happening.没有，我觉得crain的真的不知道的东西一样，这是发生。 And if they didn’t know, what could we infer about the staff and publication?如果他们不知道，什么我们可以推断，有关工作人员和出版？

I remember reading a memoir of Murray Kempton, former columnist with Newsday, and he said ideas for his columns came from getting out of the office (he never learned to drive) and watching and listening to what was going on around him.我记得读一本回忆录，美利肯普顿，前专栏作家与新闻日报，他说他的思路来自列失控的办公室（他从来没有学到的驱动器）和收看和收听什么事情他身边。

Excellent advice for journalists or publicists in today’s hectic media environment.优秀的意见，为记者或公关在今天的忙碌的媒体环境。

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John Foley at InformationWeek writes, “Business-technology startups have a new channel for getting the word out about their products and services.约翰福尔利在信息周刊写道， “商业科技创业有一个新的渠道越来越字出来对他们的产品和服务。 InformationWeek 信息周刊 will begin highlighting startups each week in a new section of the magazine called Startup City.将开始突出创业，每星期在新订的第该杂志的所谓启动的城市。 Emerging tech companies.”新兴的高科技公司“ 。

Tech startups are invited to nominate themselves for coverage by completing an online application that involves basic information about their offerings, founders, and funding.高科技初创公司是邀请提名自己的报道在网上填写一份申请，涉及基本资料，他们的产品，创建者，和资金来源。 Entrepreneurs can find a link to the form on InformationWeek’s related企业家能找到一个链接到表格，信息周刊的相关 Startup City启动城市 weblog or by clicking weblog或按一下 here这里 . 。

InformationWeek editors will evaluate the submissions received each week and choose a newbie to write about in the magazine. 信息周刊的编辑将评估所收到的意见书，每星期选择一个新手写在该杂志。 Startups that complete our online application will also be considered for other types of editorial coverage, including blog postings, news stories, and features.初创企业完成我们的网上申请也将考虑其他类型的社论报道，包括博客帖子，新闻故事，和特点。

The ground rules: They’re mainly interested in tech startups geared toward business environments, less so in consumer-oriented gadgets and Web sites.地面的规则：他们很感兴趣，主要是在高科技初创公司面向营商环境，那么在以消费者为导向的小工具和网站。 They should have a business model, funding, and a year or two of experience, including, preferably, early adopter customers.他们应该有一种商业模式，资金，和一年或两年的经验，包括最好，早期采用者的顾客。

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Amid steadily decreasing advertising revenue, Time Inc.’s renowned, new economy magazine Business 2.0 will fold after its October issue.在稳步下降，广告收入，时代公司奇摩知名的，新经济杂志业务2.0倍后，将其10月的问题。

No surprise to The BlinnPR Report.毫不奇怪，向blinnpr报告。 In fact, we said back in July amide the hullabaloo on事实上，我们说，早在七月酰胺的叫嚣就 Facebook脸谱 that it was time to put the magazine out of its misery.这是时间，把该杂志指出其痛苦。 Once your corporate parent starts consolidating staff it’s time to look in the mirror and seriously ask yourself what value you bring to the bottom line.一旦您的母公司开始巩固工作人员，它的时间来研究，在一面镜子，认真问问自己有什么价值，你带来的底线。 After all, how many Top 10 lists can a magazine publish?毕竟，有多少前10名的名单可以一本杂志出版？

But this entry is not about ripping on Business 2.0.但这个项目没有关于转存业务的2.0 。 It’s about predicting what magazines will follow Business 2.0 to the grave.它的关于预测什么杂志将遵循业务2.0到坟墓。

Here they are.在这里他们。
1) 1 ） Fortune Small Business 财富小型企业 . 。 Another magazine not adding value to the bottom line.另一杂志没有附加价值的底线。 Plus, how many “small business” magazines do we really need to subscribe too.再加上，有多少“小企业”杂志我们真的需要订阅。 DOD — First quarter ‘08.国防部-第一季' 08。

2) 2 ） Wired 有线 . 。 Lost its relevance.失去了其相关性。 Yes, they have Conde Nast’s deep pockets backing them up but watch what happens when circulation number keep falling and advertising dollars dry up even more.是的，他们有conde nast的深口袋，支持他们，但观赏时会发生什么流通数量不断下跌和美元的广告干涸，甚至更多。 DOD — First quarter ‘08国防部-第一季' 08

3) 3 ） Fast Company 快速公司 and/or 和/或 Inc. Magazine 公司杂志 . 。 It’sa toss up.这是折腾了。 However, if I had to say which one it’s Inc. Why?不过，如果我不得不说，其中，它的公司，为什么呢？ Just pick up the latest issue of the magazine.刚刚拿起最新一期的杂志。 In fact, go back and look at a few of the past issues.事实上，在回去看看几个把过去的问题。 DOD — Second quarter ‘08.国防部-第二季' 08。

4) 4 ） Portfolio 投资组合 . 。 The first issue was disappointing.第一个问题是令人失望的。 The second issue was, well, let’s just say it didn’t inspire any confidence.第二个问题是，那么，让我们刚才说，它没有任何激励的信心。 Putting aside what the gossip columns say or the staff turnover, Portfolio is trying to cover business news on a monthly basis and it can’t be done.撇开什么闲话专栏文章说，或工作人员的营业额，投资组合是试图掩盖的商业新闻，每月的基础上，它不能这样做。 By the time you read a new issue the news is old, outdated or irrelevant.由时间，你读的一个新问题的消息，是岁，过时或不相关的。 How many people do you think are going to subscribe to a magazine that publishes old news?有多少人，你认为是去订阅杂志出版的旧新闻？ Another problem, trying to give business news entertainment glitz.另一个问题，试图给商业新闻娱乐莉卡•格利茨。 I don’t think it can successfully be accomplished.我不认为它可以成功地完成。 Business and entertainment news are on opposite ends of the spectrum.商业和娱乐新闻是对立的两端的频谱。 Good luck trying to mix Access Hollywood and Ben Bernake.好运，试图混淆获得好莱坞和Ben bernake 。 DOD — Third quarter ‘08.国防部-第三季' 08。

So there you have it.所以你有它。 The four magazines we believe are going to follow Business 2.0 to the magazine graveyard.四，杂志我们认为是要按照商业2.0杂志的墓地。 If you think we’ve missed some or if you agree/disagree, let us know.如果您认为我们错过了一些，或者如果您同意/不同意，让我们知道。

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The week before Labor Day is always a slow news cycle but things must have really been crawling at a snail’s pace for一周前的劳动节，始终是缓慢的新闻周期的东西，但必须有确实一直在抓取在蜗牛的步伐 InformationWeek 信息周刊 to run this story…运行这个故事…

The gist of the story is eighty-seven percent of consumers said they lost respect for businesses after those companies lost customers’ personal information, according to InfoSurv’s survey of 400 consumers.精神的故事是87 ％的消费者表示，他们失去了尊重企业后，这些公司失去顾客的个人资料，根据infosurv的统计调查结果显示， 400名消费者。 Tablus, a company that provides systems for protecting software, backed the survey and announced the results Tuesday. tablus ，公司提供系统保护软件，支持调查并公布结果，周二。 According to Tablus, respondents’ comments indicated that a loss of personal information equals a loss of business because consumers believe businesses should place a high priority on maintaining trust and the confidentiality of their information. 据tablus ，受访者的评论指出，亏损的个人信息等于损失了生意，因为消费者相信，企业应放在高度优先地位，保持信任和保密，他们的信息。 In fact, 96% of respondents said that protecting customers from data breaches should be a company’s highest priority. 事实上，在96 ％的受访者表示，从保护客户数据的违反应该是一个公司的最高优先事项。 Ninety-five percent of respondents said there is no excuse for exposing customers’ confidential information, and 93% said that businesses are obligated to protect sensitive content. 95 ％的受访者表示是没有借口，揭露客户的机密资料，以及93 ％的说，企业有责任，以保护敏感内容。 Ninety-four percent of respondents said if there’sa technology to prevent the loss of confidential and personal information, all businesses should use it. 94 ％的受访者表示如果有技术，以防止损失的机密和个人资料，所有企业都应该使用它。

Why isn’t this news?为什么没有这一消息？ First, because it’s old news.首先，因为它的旧新闻。 A simple Google search would have shown this.一个简单的Google搜索将显示这一点。 Also companies such as此外，公司如 Forrester Research Forrester Research公司 , ， Gartner Gartner的 and和 Protegrity protegrity ( full disclosure, Protegrity is a BlinnPR client ) have been talking about this subject for months now. （ 全面披露， protegrity是一个blinnpr客户端 ）一直在谈论这个问题的几个月现在。 In fact, Forrester and Protegrity have actually calculated in real dollar amounts what a data breach could cost a company.事实上，在Forrester公司和protegrity其实计算，在真正的美元数额有什么数据可以违约成本的公司。 And lastly, anybody who closely follows security and data breaches knows that at RSA 2006 and 2007 this topic was presented as part of a panel discussion.最后，任何人谁紧随安全和数据违反知道，在RSA的2006年和2007年这个题目是作为一个组成部分，小组讨论。 How do I know?我怎么知道？ Yes, I was at RSA but I was also a panelist both years.是的，我是在RSA的，但我也是一个小组成员都年。

This isn’t about bashing InformationWeek or being the ultimate arbiter of what they should or should not report on.这不是扑头信息周刊或作为裁决的最终裁决是什么，他们应该或不应该的报告。 I’ll leave that up to people who are legends in their own mind.我会离开，直至人谁是传说在他们自己的主意。

No, my point is this.不，我要说的是这一点。 We already know data breaches are harmful to a company’s brand.我们已经知道的数据违反有害的一间公司的品牌。 What we really should be concerned with is making data breaches part of a company’s crisis communications plan.我们真正应该关注的是决策的数据违反的一个组成部分，公司的危机沟通计划。 I can tell you from first hand knowledge that data breaches are not and they should be.我可以告诉你，从第一手知识，数据违反不和他们应。

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