It’s extremely rare when we write about BlinnPR or our blog The BlinnPR Report on these pages.它的极为罕见，当我们写blinnpr或我们的博客该blinnpr报告，在这些网页上。 In fact, I believe this might be the very first time.事实上，我相信这可能是非常第一次。

Well I’m happy to announce that The BlinnPR Report is the 405th以及我很高兴地宣布，该blinnpr报告是第四百零五 most influential Media and Marketing Blog最有影响力的媒体和营销博客 in the world according to Ad Age magazine.在世界上，根据广告时代杂志。

Granted, there are 404 more influential blogs but hey at least someone appreciates our biting wit and candor.理所当然的，有404多有影响力的博客，但嘿，至少有人赞赏，我们咬智慧和坦率。 And unlike those other blogs from PR firms whose only entries are about themselves, almost all of what we say is not about us.不同于其他博客的公关公司，他们的唯一作品，是对自己，几乎所有的是什么，我们说的是不是关于我们。 How can you beat that?你如何能击败呢？

So drinks all around and three cheers to the 405th most influential Media and Marketing Blog in the world.因此，饮料，全国各地和三呼向第四百零五最有影响力的媒体和营销博客，在世界上。

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While playing 18 holes of golf at Van Cortlandt Park in the Bronx over the weekend, I read online that it took Monster.com about five days to disclose a data breach where the personal information of a whole mess of grumpy job seekers, hoping that posting their resumes on Monster would result in a life of happiness and prosperity, got stolen.而扮演了18个洞的高尔夫球场在车cortlandt公园在布朗克斯本周末，我在线阅读，它采取了monster.com约五天披露的数据，违反所在的个人资料，整个一团糟的老百姓着想的求职者，希望调职自己的简历上的怪物，会导致生活的幸福和繁荣，得到被盗。

I can’t answer the question about whether five days was too little or too much, but I can give you an idea about what you need to know before you disclose to customers, the media and in most cases your bank and credit card companies.我不能回答这个问题是否五天太少或太多，但我可以给你一知道哪些是您需要知道您之前透露给客户，媒体和在大多数情况下，您的银行和信用卡公司。 You need to know what happened, what and how much was stolen, who was affected, and what you are going to do to make sure it doesn’t happen again.您需要知道到底发生了什么，什么有多少被人偷去，谁受到影响，和你怎样做，以确保它不会再发生。 Maybe not with 100% certainty what happened or who the perpetrator(s) were, but enough to know generally what broke, so that you can assure customers you will fix it.也许不是与100 ％确定性所发生的事情或谁是肇事者（ ） ，但足够的了解，一般发生什么，这样你可以保证客户你会解决它。

This ultimately comes down to a trust game, and I’d advise anyone to have more information (even if it takes a few days extra), then less.这最终归结为一个信托的游戏，我要提醒的人有更多的信息（即使需时数天内额外的） ，则更少。 Saying “we’re screwed, we just don’t know how big the pole is” doesn’t engender confidence in your customer base.他说： “我们正在拧，我们只是不知道有多大，极是”不产生信心，在您的客户基础。 If you can’t get that information after a certain amount of time, then you need to disclose anyway - but understand you’re going to be pummeled ala TJX.如果您无法得到的信息后，一定数额的时间，那么你就需要披露无论如何-但我们了解您将会本周助理法律顾问t jx。

That’s why I harp time and time again about crisis communications.这就是为什么我竖琴时间和一次又一次的危机有关的通讯。 It’s going to happen to you, it’s just not clear when.这将会是发生在你身上，只是不明确时。

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Credit for this entry goes to Henry Blodget at the 信用为这个项目去唐英年答在 Silicon Alley Insider 硅巷内幕 … …

Five days after Ukrainian hackers busted into a “rogue server” and stole contact info for 1.3 million Monster users, Monster told the users.五天后，乌克兰黑客破获成为一个“无赖服务器”并偷走了联络方式，为130万用户的怪物，怪兽告诉用户。 But it did so in one of the most inscrutable但这样做是在其中一个最inscrutable press releases新闻发布 ever written.以往的书面。

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Talking heads unite.谈到元首团结。

Caroline McCarthy of CNet News fame is working on a story about virtual worlds (Second Life, in particular) in anticipation of the Second Life Community Conference this weekend.卡洛琳麦卡锡的接受CNET新闻名利，是工作的一个故事，关于虚拟世界（第二生命，尤其是）在预期第二生命社区会议本周末。

The angle is about what’s next for something like Second Life, now that analyses have shown that its much-hyped marketing potential has largely turned out to be fruitless.的角度看，是什么的未来的东西一样，第二生命，现在的分析表明，其大部分大肆营销的潜力，主要是原来以徒劳无功。 Will it last better as a subcultural phenomenon?最后将它更好地作为一个亚文化现象呢？ Did it try and break into the mass market before it was technologically ready?没有尝试，并打入大众市场之前，这是技术上准备就绪？

You can contact Caroline at caroline.mccarthy (at) cnet.com.你可以联络卡洛琳在caroline.mccarthy （ ） cnet.com 。 Her deadline is tomorrow.她的截止日期是明天。

I don’t know who is handling PR for Second Life but whoever it is he/she might want to review that three ring binder containing Second Life’s crisis communications plan.我不知道谁是处理公关，为第二生命，但谁是他/她可能要检讨， 3环粘结剂含有第二生命的危机沟通计划。

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PR Newswire is seeking a leading business expert (company executive or academic) in New York, Chicago, San Francisco and Seattle to sit on a panel.美通社是寻求领导的业务专家（公司行政或学术） ，在纽约，芝加哥，旧金山和西雅图，以静坐在一个小组。 This person will address the need to improve communications in China in order to improve trade and understanding.此人将地址需要改善通讯在中国，以改善贸易和理解。

This expert may also focus on the Chinese economy and what it means to Western companies.这位专家也可能集中于中国的经济和它的意思，以西方国家的公司。 The discussion will focus on media distribution, market overview, cultural expectations and differences, etc.讨论将集中于媒体的分布，市场概况，文化的期望和分歧，等等。

Contact David Korvah, David.Korvah (at) prnewswire.com.联系大卫korvah ， david.korvah （ ） prnewswire.com 。 David’s deadline is August 29, 2007.大卫的截止日期是2007年8月29日。

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For a story for CIOUpdate.com, Galen Gruman is seeking to talk with CIOs who are exploring or using business process management (BPM) and service-oriented architecture (SOA) approaches in tandem to ensure that business processes are the core of any SOA effort or combined SOA-BPM effort.为一个故事，为cioupdate.com ，盖伦gruman是寻求对话与谁的CIO都在探索或使用业务流程管理（ BPM ）和面向服务的架构（ SOA ）的方法在串联，以确保业务流程的核心，任何国家海洋局的努力或合并，国家海洋局-的BPM的努力。

Please contact him if you are exploring, are doing or have done this.请与他联络，如果您正在探索，正在做，或有这样做。 No vendors.没有供应商。 Only customer interviews for this story.只有客户的面谈这个故事。

Contact Galen at ggruman (at) zangogroup.com.联系盖伦在ggruman （ ） zangogroup.com 。 His deadline is August 24, 2007.他的截止日期是2007年8月24日。

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Our friends over at Forrester Research are looking for nominations for the Groundswell awards — to be given to the most innovative and effective uses of Groundswell technologies like blogs, wikis, social networks, and communities by organizations.我们的朋友超过Forrester Research公司现正追缉提名为groundswell奖项-必须考虑到最具创新性和有效利用g roundswell技术一样，博客， W ikis的，社会网络，和社区组织。

Here is the URL is you’re interested in pursuing this further…这里是网址是您有兴趣在追求这进一步…

http://blogs.forrester.com/charleneli/2007/07/soliciting-entr.html

The deadline is September 1, 2007.截止日期是2007年9月1日。

Good Luck…好运气…

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Ziff Davis Media is looking for speakers for an e-seminar, “Blades and Storage — Thin Provisioning for Efficiency,” Thursday, Aug. 23, at 11:45 am EDT.和Ziff Davis Media正在寻找的发言者对于电子商务研讨会“ ，刀片和存储-薄供应效率， ”周四， 8月2 3日，在美国东部时间上午1 1时4 5分。

This live, interactive event is a high-profile opportunity for a senior executive.这活，互动活动，是一个高姿态的机会，高级行政人员。 The event is completely virtual, so no travel is required — just a browser and a telephone.这项活动是完全虚拟，所以没有旅行所需的-只是一个浏览器和电话。 The event will last for 45 minutes.该活动将持续45分钟。

Here is a description courtesy of Ziff Davis. As the number of servers in the data center increases in a blade or virtualized environment, the challenge of allocating the right amount of storage to each application increases exponentially.这里是一个礼节性的描述为Ziff Davis 作为服务器的数量在数据中心的增加，在一个刀片或虚拟环境，所面临的挑战分配的权利金额的存储空间，以每宗申请增加指数。 IT is often left with a lot of “dark” storage for few devices and wasted space and money. 它往往是只剩下了很多“黑”储存数设备和浪费的空间和金钱。 This keynote session will address the challenges of provisioning in a “JIT” fashion, and examine how the intersection of virtualization and storage is impacting your storage management decisions. 这届会议的基调将地址的挑战，提供在一个“ JIT的”时尚，并且研究如何相交的虚拟化和存储是影响您的存储管理的决定。

Contact Dana Silverstein, Ziff Davis media at Dana_Silverstein (at) ziffdavis.com联系德纳西尔弗斯坦，和Ziff Davis Media在dana_silverstein （ ） ziffdavis.com

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The daily TV show每日电视节目 “The Lab With Leo Laporte” “劳顾会与利奥拉波特” continues to feature a quick two-minute showcase of brand new gadgets: GPS units, MP3 players, Skype accessories, games, toys, phones, etc. And wacky is *good*.继续节奏快两分钟，展示了崭新的小工具：全球定位系统单位， MP3播放器， Skype的配件，游戏，玩具，手机等古怪的是*良好的*. He is looking for all the coolest new gear to show off, and all gadgets featured in the show will also appear on the show’s Web site.他期待所有最酷的新齿轮炫耀，和所有小工具精选，在显示也会出现在该节目的网站。 This is for a September taping of “The Lab With Leo Laporte,” which is available in over 2 million households in Canada (on G4TechTV) and Australia (on the How To Channel), with segments available on Google Video to the United States and the rest of the world.这是针对9月的录像， “劳顾会与利奥拉波特” ，这是可在超过2万户家庭在加拿大（ g4techtv ）和澳大利亚（关于如何频道） ，与部分可在Google Video上向美国和世界其余地区。 The show carries on the legacy of the popular “Call For Help,” but with a newer look and a quicker pace.节目进行的遗产，广受欢迎的“呼吁帮助” ，但与较新的外观和更快的步伐。

Vendors submitting products must be willing to cover all shipping and customs charges both to and from their studios.供应商提交的产品必须愿意以涵盖所有船舶及海关收费，既要和从他们的工作室。 The show does not feature services or software in this segment.显示功能不服务或软件在这部分。

Contact Sean Carruthers at sean (at) labwithleo.com.联系肖恩carruthers在肖恩（ ） labwithleo.com 。

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