This past weekend my wife and I spent some quiet time at our second home in upstate New York.过去这周末我的妻子和我花了一些安静的时间,在我们的第二个家,在纽约州北部。 Two and a half hours from New York City, year round mountain views and total privacy.两个半小时,由New York City ,全年山区的意见和总的隐私权。 We cannot see or hear our neighbors and they cannot see or hear us.我们不能看到或听到我们的邻居,他们不能看到或听到我们。 Just the way we like it.只是这样,我们喜欢它。
Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news.无论如何,我刚巧带来一些阅读材料与我,包括7月23日prweek急起直追,对一些行业新闻。 And you know what?和你知道什么? Talk about publishing industry rubbish.谈谈出版业的垃圾。 What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on什么是prweek的编委会思想,当他们公布的海关moed的专栏版上 “Staffing pyramid impedes service?” “工作人员的金字塔,阻碍了服务” ? Did anybody at PRWeek read the piece before printing it?没有任何人在prweek读片之前,印刷呢?
The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.的前提下的一块是公关公司获得更多的邦为推卸责任,并得到了广大客户的战略律师,他们是“尖叫” ,由逆变人手金字塔和有中到入门级的雇员,参与战略方向的通信程序,从而生产真正的投资回报率和降低员工流失率。
Bullshit.布尔什特。 You don’t need to stand a pyramid on its head.您不必站在金字塔就其头部。 What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole.什么moed的坚定和其他的公关公司需要做的首先是创建一个企业文化认为以外的方块中,把信封,并且创造了新的思路和建议,由雇员无论身在何处,他们都在图腾柱。 And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people.然后他们需要摆脱对伍德认为,目前存在的工作人员之间的替换它们真正的聪明人。 Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR.看看,如果您不是比我聪明,您还不够好工作blinnpr 。 Period.期。 Also, for Christ’s sake pay top dollar for talent.此外,为基督的缘故而支付顶端港元人才。 And lastly, avoid the comical bait and switch during the pitching process.最后,避免滑稽的诱饵和开关在俯仰过程。 It’s an insult to the prospect/client.它的一种侮辱的前景/客户端。 Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications.顶端飞行的意见,高层的医生应该是一个365/24/7美化市容的CMOS和/或副总裁通信。 No questions asked.没有询问的问题。
Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.按照我的意见,和你不会有高流动率moed谈或不满的客户要求我们如何blinnpr可以做的更好。
Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics.无论如何,我有其他的问题,与论坛版一样,众多的报表moed作出被认为是不作为后盾与支持的统计数字。 But I guess that is what an Op-ed is all about, opinions not facts.但我猜想这是一个作品- ED是所有有关的意见,不是事实。
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