Archive for August, 2007封存2007年8月

Ziff Davis Enterprise is looking for two panelists…为Ziff Davis企业正在寻找两个专家小组成员…

Thursday, August 9th, 2007 周四, 2007年8月9日

Ziff Davis Enterprise is looking for two panelists for an upcoming e-seminar on “Virtualization Management.”为Ziff Davis企业正在寻找两个专家小组成员,为即将到来的电子商务研讨会,就“虚拟化管理” 。

The e-seminar will stream live on Wednesday, Sept. 12.电子商务研讨会将流住在周三, 9月12日。 They need panelists from 3:30 to 4:45 pm EDT to comment on the following: how to determine the virtualization options best suited to a business’ needs; which policies and events can cause deployments to spiral out of control; what companies need to know about guest/host relationships and discovery tools; how to stay on top of security and access permissions.他们需要专家小组成员从3点半到下午4点45分美国东部时间发表评论如下:如何确定虚拟化选择最适合业务的需要;哪些政策和活动,可能会导致部署的螺旋失去控制;哪些公司需要了解客户/主机关系和发现的工具;如何留在顶端的安全和存取权限。

The audience is IT decision-makers and senior business leaders.观众是决策者和高级商界领袖。 They are looking for vendor-agnostic analysts, consultants, experts and end users.他们正在寻找提供商的分析师,顾问,专家和最终用户。 Please send a bio with inquiry.请发送一份生物与调查。 Contact Charlene O’Hanlon, charlene_o’hanlon (at) ziffdavisenterprise.com.联系查奥汉龙, charlene_o'hanlon ( ) ziffdavisenterprise.com 。

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How many seats does a front row hold?有多少议席,是否前排举行?

Thursday, August 9th, 2007 周四, 2007年8月9日

According to O’Dwyers, San Francisco-based Spark PR has opened in London.据o'dwyers ,总部位于旧金山的火花,公关已开放在伦敦。 Rachel Bremer heads the unit.雷切尔布雷默元首单位。 The UK outpost, according to Bremer, gives the firm a “front row seat to the technical innovation coming out of Europe.”英国前哨,根据布雷默,使该公司的“前排座位,以技术创新走出来的欧洲” 。

Maybe it’s me, but to get a front row seat shouldn’t your agency have already been in Europe?也许这是我,但得到前排座位不应该您的机构已经在欧洲? It’s not as if technical innovation has just started coming out of Europe in the last week or two.它的不作为,如果技术创新才刚刚开始走出来,欧洲在过去的一周或两周。

Also, how do we know there are front row seats available?此外,我们怎么知道有前排座位吗? Because Spark PR says so, get a life.因为星火公关这样说,得到的生活。 I can think of a handful of agencies that have been in Europe a lot longer.我能想到的少数机构已经在欧洲很多更长的时间。 And one last thing is anybody curious to know how many seats are actually in the front row 1, 10, or 139?和最后一件事是任何人很想知道有多少议席,其实是在前排的一, 10 ,或139呢?

My point is this.我的意思是这一点。 When drafting a quote whether from an agency head or client stop producing drivel and put some effort into the process.在起草一个报价是否由一个机构负责人或客户端停止生产drivel ,并提出了一些努力加入这一进程。

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Goodwill Ambassador for Golf Outing亲善大使打高尔夫

Thursday, August 9th, 2007 周四, 2007年8月9日

St. Christopher’s, the Dobbs Ferry, NY, not-for-profit providing quality care to children and their families for more than a century, seeks a celebrity “goodwill ambassador” for its 8th Annual Golf Event, Tuesday, Oct. 9, at The Leewood Country Club in Eastchester, NY This ambassador would receive VIP treatment, greet guests, pose for photos, and have the option to participate in event activities including golf, dinner and award ceremonies.圣克里斯托弗的,多布斯渡轮,纽约州,而不是为非营利提供优质的服务给儿童和他们的家庭为一个多世纪以来,旨在一个名人“亲善大使” ,其第八年度高尔夫活动,周二, 10月9日在leewood乡村俱乐部在eastchester ,纽约州这位大使将得到贵宾的待遇,迎接嘉宾,造成的照片,以及有选择参加在事件的活动,包括高尔夫球,晚宴和颁奖典礼。

Contact Michael Jefferson, Roher Public Relations, at michaelj (at) roherpr.com by Aug. 31.联系迈克尔杰弗逊, roher公共关系,在michaelj ( ) roherpr.com由8月31日。

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Now this should be an interesting story…现在,这应该是一个有趣的故事…

Wednesday, August 8th, 2007 周三, 2007年8月8日

And I mean that in a good way.和我的意思是,在一个很好的方法。 Not my cynical way of looking at the world either.不是我的玩世不恭的方式看世界。

Lenore Skenazy, of the New York Sun , is writing a story on “Help, I’m (technologically) stuck in 1998.” I love the title. lenore skenazy , 纽约太阳报 ,是写一个故事, “帮助,我(在技术上)停留在1998年”我爱的标题。 It definitely caught my attention.这肯定引起了我的注意。

The Profnet query goes like this, “Are you, too?该profnet查询是这样的: “你,太? Do you have no idea how to do half the things (like download personalized stamps from the post office) that apparently everyone else finds easier to do than peeling a banana?你不知道如何做一半的东西(如下载个性化邮票由邮政局)表示,显然每个人都认定,否则,容易做的比剥皮香蕉? If so, do you think you’d like a little help?如果是的话,你认为你想要帮助不大? That’s what I’m writing about.这就是我写的。 I think someone should start offering, “Help, I’m stuck in 1998″ seminars, and go through everything from uploading photos to downloading ringtones.我认为有人应该开始提供“帮助,我停留在1998年”研讨会,并通过一切从上传照片下载铃声。 I’m also interested in things like Verizon’s new store, where you can practice downloading music, and Cingular’s class for parents on “how to text message your kids.” I’d love to hear of any other things companies are doing to help those — like me — who are the “Left Behind.”"我也有兴趣的东西一样, Verizon的新商店,您可以在实践中从网上下载音乐,和Cingular的阶级,供家长就“如何短信您的孩子, ”我很乐意听到任何其他的东西,公司这样做,以帮助那些-像我一样-谁是“遗留下来的” 。 “

If you’re interested in helping Lenore her deadline is 7:00 PM EST today.如果您有兴趣在帮助lenore她的截止日期是下午七时预测今日。 Her email is lskenazy (at) yahoo.com她的电子邮件是lskenazy ( ) yahoo.com

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Do reporters rise to their own level of incompetence?做记者的崛起,以自己的水平无能?

Tuesday, August 7th, 2007 周二, 2007年8月7日

The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed.我之所以想问的是,因为我阅读一篇文章,由技术记者一个地方纽约商业出版物,和我没有留下深刻的印象。 Not by the writing, but just the vibe of the story.而不是由写作,但只是再接再厉,这个故事的。

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions.后读文章,我得到的印象是,记者并没有多大的努力,到写作的故事,并避免要求的棘手问题。 That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.他/她使用的一个Cookie刀具的方法写作的文章,并没有推回在面试。

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more.不幸或幸好如果您在公关,我看到这越来越多。 So I ask you, do reporters, whether it’sa local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?所以我想请问您,做记者,无论是本地出版的一样,一个我说的或华尔街日报,引起了自己的水平无能?

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Blowing Smoke…吹烟…

Wednesday, August 1st, 2007 周三, 2007年8月1日

This past weekend my wife and I spent some quiet time at our second home in upstate New York.过去这周末我的妻子和我花了一些安静的时间,在我们的第二个家,在纽约州北部。 Two and a half hours from New York City, year round mountain views and total privacy.两个半小时,由New York City ,全年山区的意见和总的隐私权。 We cannot see or hear our neighbors and they cannot see or hear us.我们不能看到或听到我们的邻居,他们不能看到或听到我们。 Just the way we like it.只是这样,我们喜欢它。

Anyway, I happened to bring some reading material with me including the July 23rd PRWeek to catch up on some industry news.无论如何,我刚巧带来一些阅读材料与我,包括7月23日prweek急起直追,对一些行业新闻。 And you know what?和你知道什么? Talk about publishing industry rubbish.谈谈出版业的垃圾。 What was PRWeek’s editorial board thinking when they published Ed Moed’s Op-ed on什么是prweek的编委会思想,当他们公布的海关moed的专栏版上 “Staffing pyramid impedes service?” “工作人员的金字塔,阻碍了服务” ? Did anybody at PRWeek read the piece before printing it?没有任何人在prweek读片之前,印刷呢?

The premise of the piece is that PR firms get more bang for the buck and clients receive the strategic counsel they are “screaming” for by inverting the staffing pyramid and having mid to entry-level employees participate in the strategic direction of communications programs, thereby producing real ROI and lowering staff attrition rates.的前提下的一块是公关公司获得更多的邦为推卸责任,并得到了广大客户的战略律师,他们是“尖叫” ,由逆变人手金字塔和有中到入门级的雇员,参与战略方向的通信程序,从而生产真正的投资回报率和降低员工流失率。

Bullshit.布尔什特。 You don’t need to stand a pyramid on its head.您不必站在金字塔就其头部。 What Moed’s firm and other PR firms need to do first is create a corporate culture that thinks outside the box, pushes the envelope and generates new ideas and suggestions from employees no matter where they are on the totem pole.什么moed的坚定和其他的公关公司需要做的首先是创建一个企业文化认为以外的方块中,把信封,并且创造了新的思路和建议,由雇员无论身在何处,他们都在图腾柱。 And then they need to get rid of the deadwood that currently exists among staff and replace them with really smart people.然后他们需要摆脱对伍德认为,目前存在的工作人员之间的替换它们真正的聪明人。 Look, if you’re not smarter than me, you’re not good enough to work at BlinnPR.看看,如果您不是比我聪明,您还不够好工作blinnpr 。 Period.期。 Also, for Christ’s sake pay top dollar for talent.此外,为基督的缘故而支付顶端港元人才。 And lastly, avoid the comical bait and switch during the pitching process.最后,避免滑稽的诱饵和开关在俯仰过程。 It’s an insult to the prospect/client.它的一种侮辱的前景/客户端。 Top-flight advice from senior level practitioners should be a 365/24/7 amenity for CMOs and/or VP of Communications.顶端飞行的意见,高层的医生应该是一个365/24/7美化市容的CMOS和/或副总裁通信。 No questions asked.没有询问的问题。

Follow my advice and you won’t have the high turnover rates Moed speaks of or disgruntled clients asking us how BlinnPR can do better.按照我的意见,和你不会有高流动率moed谈或不满的客户要求我们如何blinnpr可以做的更好。

Anyway, I have other issues with the Op-ed, like the numerous statements Moed made that were not backed up with supporting statistics.无论如何,我有其他的问题,与论坛版一样,众多的报表moed作出被认为是不作为后盾与支持的统计数字。 But I guess that is what an Op-ed is all about, opinions not facts.但我猜想这是一个作品- ED是所有有关的意见,不是事实。

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