Talking heads unite.

Caroline McCarthy of CNet News fame is working on a story about virtual worlds (Second Life, in particular) in anticipation of the Second Life Community Conference this weekend.

The angle is about what’s next for something like Second Life, now that analyses have shown that its much-hyped marketing potential has largely turned out to be fruitless. Will it last better as a subcultural phenomenon? Did it try and break into the mass market before it was technologically ready?

You can contact Caroline at caroline.mccarthy (at) cnet.com. Her deadline is tomorrow.

I don’t know who is handling PR for Second Life but whoever it is he/she might want to review that three ring binder containing Second Life’s crisis communications plan.

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This entry was posted on Tuesday, August 21st, 2007 at 10.04 pm and is filed under CNet, Public Relations, Second Life, Story Opportunity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.