Do reporters rise to their own level of incompetence?

The reason I ask is because I’m reading an article by the technology reporter of a local NYC business publication, and I’m not impressed. Not by the writing, but just the vibe of the story.

After reading the article, I get the impression the reporter didn’t put much effort into writing the story and avoided asking tough questions. That he/she used a cookie cutter approach to writing the article and didn’t push back during interviews.

Unfortunately or fortunately if you’re in PR, I’m seeing this more and more. So I ask you, do reporters, whether it’s a local publication like the one I speak of or the Wall Street Journal, rise to their own level of incompetence?

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