Comments on: Blowing Smoke… http://blinnpr.com/blog/2007/08/01/blowing-smoke/ The BlinnPR Report skewers companies and executives involved in corporate communications and is not afraid Thu, 20 Nov 2008 22:12:42 +0000 http://wordpress.org/?v=2.6.2 By: Stephanie Smirnov http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9677 Stephanie Smirnov Sun, 30 Nov 2003 00:00:00 +0000 http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9677 Hear hear to weeding out deadwood and paying top dollar to attract (and retain) the right caliber of talent. Would poke at your reading of Moed's op-ed, though -- I interpreted his call to "invert the pyramid" as a challenge to the PR industry not to involve junior and mid-level staffers in the strategic stewardship of clients' businesses; rather, to rethink the traditional agency staffing model to invest more heavily in day-to-day senior involvement in accounts so there is greater strategic value-add coming from the PR agency and therefore a more privileged position as counsel (equal to or greater than the ad agency). Needless to say, when put into practice -- for real -- this makes the old bait-and-switch you rightly condemn a thing of the past. P.S. The "heavy-up senior involvement" pyramid inversion works. we've been doing it at DeVries for over a decade. Hear hear to weeding out deadwood and paying top dollar to attract (and retain) the right caliber of talent. Would poke at your reading of Moed’s op-ed, though — I interpreted his call to “invert the pyramid” as a challenge to the PR industry not to involve junior and mid-level staffers in the strategic stewardship of clients’ businesses; rather, to rethink the traditional agency staffing model to invest more heavily in day-to-day senior involvement in accounts so there is greater strategic value-add coming from the PR agency and therefore a more privileged position as counsel (equal to or greater than the ad agency). Needless to say, when put into practice — for real — this makes the old bait-and-switch you rightly condemn a thing of the past.

P.S. The “heavy-up senior involvement” pyramid inversion works. we’ve been doing it at DeVries for over a decade.

]]> By: Anonymous http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9261 Anonymous Thu, 30 Nov 2006 00:00:00 +0000 http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9261 Keith, Thanks for the offer, but I nor the company don't feel like we need to be publicity mongers to feel good about ourselves. At BlinnPR, it's the client and their needs we're most concerned about. So while I appreciate the offer, I'm going to have to take a pass. Cheers, Steven Keith,

Thanks for the offer, but I nor the company don’t feel like we need to be publicity mongers to feel good about ourselves.

At BlinnPR, it’s the client and their needs we’re most concerned about.

So while I appreciate the offer, I’m going to have to take a pass.

Cheers,
Steven

]]> By: Keith O'Brien http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9181 Keith O'Brien Sat, 30 Nov 2002 00:00:00 +0000 http://blinnpr.com/blog/2007/08/01/blowing-smoke/#comment-9181 Hello, To answer your question - yes, we did read it. And, if you would like for us to run this as a letter to the editor, let me know @ keith.obrien@prweek.com. Hello,

To answer your question - yes, we did read it. And, if you would like for us to run this as a letter to the editor, let me know @ keith.obrien@prweek.com.

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