The American Assn.美國協會。 of Advertising Agencies has hired GolinHarris for an廣告機構已經聘請了高誠公關為一 image campaign形象廣告系列 as the industry’s “Advertising Week” salute kicks off this week.作為業界的“廣告週”致敬，正式展開在本星期。

The PR effort, according to Advertising Age , is to burnish the industry’s image and “stave off negative headlines.” Good luck.公關努力，根據廣告的年齡 ，是打磨業界的形象和“避免負面的新聞標題。 ”祝你好運。

Unfortunately, there’sa larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs.不幸的是，有一個更大的問題在這裡發揮，那就是廣告業的實現，它的未來是有疑問，在之後的技術和媒體的突破。

Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best.有足球場的趨勢，高誠公關的故事，以及將上一回掌摑事件一樣，廣告週是不會改變的事實，即人們正拭目以待少電視和機構正在創造平庸的廣告在最好的。 When was the last time an agency created a kick ass advertising campaign?當是最後一次的機構創造了踢驢的廣告系列？

No, what the advertising industry really needs are smart, sharp people who get it.沒有，什麼廣告業真正需要的是精明，尖銳的人誰得到它。

Agree, disagree?同意不同意？ Email me your thoughts.發送電子郵件給我您的想法。

Cheers,乾杯，

Steven潘國

Bookmark to: 書籤：

BusinessWeek readers have spoken and the magazine has published their picks for商業周刊讀者發言和雜誌出版了他們的選秀權 Best of the Web最佳網站 . 。 No surprise, as this Best of the Web turns out to be nothing more than a popularity contest.毫不奇怪，因為這最佳網站，原來要只不過是一個受歡迎的競賽。

But what I want to know is, how many BusinessWeek readers responded and how did BW tally up the votes?但我想知道的是，有多少商業周刊讀者的回應，以及如何做體重符合了票？ I searched high and low and couldn’t find how many people responded.我搜索高與低，並無法找到有多少人回應。

If anybody knows, please post them so we can really see whether BusinessWeek’s Best of the Web really is representative of how people feel.如果有人知道，請他們後，使我們真的可以看看是否商業周刊的最佳網站真的是如何代表人民的感受。

I hate it when publications print “Best Of ” lists and there is no explanation on how they’ve come to their conclusions.我恨它時，出版物印刷的“最佳”名單，並沒有就如何解釋，他們已經來他們的結論。

Bookmark to: 書籤：

FYI…供您參考…

TechConnect techconnect , the official newsletter for the PRSA Technology Section, is looking for contributed articles on developing effective public relations campaigns for B2B technology companies. ，官方簡報，為prsa技術科，是尋找貢獻文章，發展有效的公共關係運動的B2B的科技公司。 Subjects could focus on topics such as: supplementing your media relations program with direct marketing; technology product naming — finding the right name; or tips for getting a good product lab review.科目，可以把重點放在課題，例如：補充您的媒體關係計劃與直接營銷;技術產品的命名-尋找合適的名稱;或提示，為獲得良好的產品勞顧會的審查。 Other ideas are welcome.其他的想法是值得歡迎的。 Exclusive articles not required.專訪文章，並不是必需的。 Articles should be 700-900 words.文章應該是700-900字。

Contact Amy Fisher at afisher at psbpr.com.聯繫艾米費舍爾在afisher在psbpr.com 。 Deadline is 4:00 PM EST, Friday, September 29, 2006.截止日期是下午4時預測，週五， 2006年9月29日。

Cheers,乾杯，
Steven潘國

Bookmark to: 書籤：

According to據 Michelle Malkin米歇爾malkin , Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces. ，比拉爾侯賽因，美聯社攝影師在伊拉克協助恐怖分子對聯軍。

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.回到4月12日，侯賽因先生是被俘的聯軍在一公寓與叛亂分子和緩存的武器。

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.但直到過去這星期日， 9月17日，美聯社記者終於承認，侯賽因被禁錮。

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.不管您是反對戰爭或為它，但它不應採取美聯社四個月承認他們的一個記者走入了一個據稱基地組織領導人和測試呈陽性反應製造炸彈的材料。

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there?是不是我們的責任，作為公關專業人士，以有效地律師我們的客戶，在這種情況下的企業管理，得到壞消息指出，盡快和去從那裡？ It should not come as surprise, but the media does treat the media differently.它不應該來作為突擊，但媒體是否對待媒體的不同。

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.無論哪種方式，美聯社記者的通訊處得到魔鬼角的方式為他們處理這種情況。

Agree, disagree?同意不同意？ Feel free to call or email with your comments.請隨時致電或電子郵件與您的意見。

Cheers,乾杯，
Steven潘國

Bookmark to: 書籤：

Yes, the BlinnPR Report is back.是的， blinnpr報告是回。

Bookmark to: 書籤：