The American Assn.美国协会。 of Advertising Agencies has hired GolinHarris for an广告机构已经聘请了高诚公关为一 image campaign形象广告系列 as the industry’s “Advertising Week” salute kicks off this week.作为业界的“广告周”致敬，正式展开在本星期。

The PR effort, according to Advertising Age , is to burnish the industry’s image and “stave off negative headlines.” Good luck.公关努力，根据广告的年龄 ，是打磨业界的形象和“避免负面的新闻标题。 ”祝你好运。

Unfortunately, there’sa larger problem at play here, and that’s the advertising industry’s realization that its future is in doubt in the wake of technological and media breakthroughs.不幸的是，有一个更大的问题在这里发挥，那就是广告业的实现，它的未来是有疑问，在之后的技术和媒体的突破。

Having GolinHarris pitch trend stories and putting on a back slapping event like Advertising Week is not going to change the fact that people are watching less television and agencies are creating mediocre advertising at best.有足球场的趋势，高诚公关的故事，以及将上一回掌掴事件一样，广告周是不会改变的事实，即人们正拭目以待少电视和机构正在创造平庸的广告在最好的。 When was the last time an agency created a kick ass advertising campaign?当是最后一次的机构创造了踢驴的广告系列？

No, what the advertising industry really needs are smart, sharp people who get it.没有，什么广告业真正需要的是精明，尖锐的人谁得到它。

Agree, disagree?同意不同意？ Email me your thoughts.发送电子邮件给我您的想法。

Cheers,干杯，

Steven史蒂芬

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BusinessWeek readers have spoken and the magazine has published their picks for商业周刊读者发言和杂志出版了他们的选秀权 Best of the Web最佳网站 . 。 No surprise, as this Best of the Web turns out to be nothing more than a popularity contest.毫不奇怪，因为这最佳网站，原来要只不过是一个受欢迎的竞赛。

But what I want to know is, how many BusinessWeek readers responded and how did BW tally up the votes?但我想知道的是，有多少商业周刊读者的回应，以及如何做体重符合了票？ I searched high and low and couldn’t find how many people responded.我搜索高与低，并无法找到有多少人回应。

If anybody knows, please post them so we can really see whether BusinessWeek’s Best of the Web really is representative of how people feel.如果有人知道，请他们后，使我们真的可以看看是否商业周刊的最佳网站真的是如何代表人民的感受。

I hate it when publications print “Best Of ” lists and there is no explanation on how they’ve come to their conclusions.我恨它时，出版物印刷的“最佳”名单，并没有就如何解释，他们已经来他们的结论。

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FYI…供您参考…

TechConnect techconnect , the official newsletter for the PRSA Technology Section, is looking for contributed articles on developing effective public relations campaigns for B2B technology companies. ，官方简报，为prsa技术科，是寻找贡献文章，发展有效的公共关系运动的B2B的科技公司。 Subjects could focus on topics such as: supplementing your media relations program with direct marketing; technology product naming — finding the right name; or tips for getting a good product lab review.科目，可以把重点放在课题，例如：补充您的媒体关系计划与直接营销;技术产品的命名-寻找合适的名称;或提示，为获得良好的产品劳顾会的审查。 Other ideas are welcome.其他的想法是值得欢迎的。 Exclusive articles not required.专访文章，并不是必需的。 Articles should be 700-900 words.文章应该是700-900字。

Contact Amy Fisher at afisher at psbpr.com.联系艾米费舍尔在afisher在psbpr.com 。 Deadline is 4:00 PM EST, Friday, September 29, 2006.截止日期是下午4时预测，周五， 2006年9月29日。

Cheers,干杯，
Steven史蒂芬

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According to据 Michelle Malkin米歇尔malkin , Bilal Hussein, an AP photographer in Iraq assisted terrorists against coalition forces. ，比拉尔侯赛因，美联社摄影师在伊拉克协助恐怖分子对联军。

Back on April 12, Mr. Hussein was captured by coalition forces in an apartment with insurgents and a cache of weapons.回到4月12日，侯赛因先生是被俘的联军在一公寓与叛乱分子和缓存的武器。

It wasn’t until this past Sunday, September 17, the Associated Press finally acknowledged that Hussein was being detained.但直到过去这星期日， 9月17日，美联社记者终于承认，侯赛因被禁锢。

Whether you’re against the war or for it, it should not take the Associated Press four months to admit one of their journalists got caught with an alleged al Qaeda leader and test positive for bomb-making materials.不管您是反对战争或为它，但它不应采取美联社四个月承认他们的一个记者走入了一个据称基地组织领导人和测试呈阳性反应制造炸弹的材料。

Is it not our responsibility as PR professionals to effectively counsel our clients, in this case corporate management, to get bad news out as quickly as possible and go from there?是不是我们的责任，作为公关专业人士，以有效地律师我们的客户，在这种情况下的企业管理，得到坏消息指出，尽快和去从那里？ It should not come as surprise, but the media does treat the media differently.它不应该来作为突击，但媒体是否对待媒体的不同。

Either way, the Associated Press’s communication department gets devil horns for the way they handled this situation.无论哪种方式，美联社记者的通讯处得到魔鬼角的方式为他们处理这种情况。

Agree, disagree?同意不同意？ Feel free to call or email with your comments.请随时致电或电子邮件与您的意见。

Cheers,干杯，
Steven史蒂芬

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Yes, the BlinnPR Report is back.是的， blinnpr报告是回。

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